Joss Froggatt is a product marketing manager at Adthena and a multi-award winning digital marketer with the deepest domain expertise rooted in PPC. Before bringing AI search intelligence products to market, he spent years in the agency tranches leading cross-channel performance marketing campaigns for some of the top UK brands. Joss brings an unconventional edge to search strategy from his previous career as a police officer, applying skills like threat detection and behavioural psychology to modern consumer decision-making. Today his work sits firmly in the landscape of AI Search advertising. https://speakerdeck.com/joss1 2026-10-07 16:41:39 -0400 You could be working out how to get mentioned by AI. Joss has been paying for it. He's run ChatGPT Ads in the US and UK since the beta opened, with a front row seat to Adthena's search intelligence data while doing it. This talk covers first hand practitioner observations alongside the cold hard data: which ads are showing up against which prompts, how often, and what happens on comparison prompts when a third advertiser turns up to answer a question about your brand. He'll also finish with practical takeaways and free resources to help you get the most out of this new paid surface. You could be working out how to get mentioned by AI. Joss has been paying for it. He's run ChatGPT Ads in the US and UK since the beta opened, with a front row seat to Adthena's search intelligence data while doing it. This talk covers first hand practitioner observations alongside the cold hard data: which ads are showing up against which prompts, how often, and what happens on comparison prompts when a third advertiser turns up to answer a question about your brand. He'll also finish with practical takeaways and free resources to help you get the most out of this new paid surface. Thu, 08 Oct 2026 00:00:00 -0400 https://speakerdeck.com/joss1/buying-ads-in-chatgpt-what-the-data-says-so-far https://speakerdeck.com/joss1/buying-ads-in-chatgpt-what-the-data-says-so-far