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9 Ways to Perfect Your Next Presentation

9 Ways to Perfect Your Next Presentation

William Shakespeare was a genius. He didn’t have much in the way of formal education. He just picked up a pen and, with sheer raw talent, wrote better than any other human being had in history.

That’s extraordinarily rare. Unless you’re a genius, unlike you’re Shakespeare, most of us need some sort of education. This is how we learn in life.

Sadly, when it comes to the most common tool in corporate communication — Microsoft PowerPoint — none of us has had any education, any training, any professional development.

If you’re like me, you likely opened up the program one late night in college, cobbled together a deck, and have been learning on the job ever since. You’re self-taught, learning by trial and error.

I’d like to help you change that.

To this end, we’ll walk through the key principles of phenomenal PowerPoint presentations, supported by dos and don’ts and illustrated with examples.

Jonathan Rick

April 29, 2018
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  1. Why PowerPoint Matters PowerPoint’s Reputation The Purpose of Slides Design

    Visuals Animations Status Slides A Theme Master Slides
  2. “Presentations have become the de facto tool of business communication.

    Companies are started, products are launched, climate systems are saved — based on the quality of your pitch deck.” —NANCY DUARTE
  3. Here are the top three reasons why people hate PowerPoint.

    Speakers read their slides. The slides are dense. Readability is an afterthought.
  4. “PowerPoint was developed by engineers as a tool to help

    them communicate with the marketing department — and vice versa. The programmers behind Power- Point saw it as a clever hack — a way to save time and money, instead of creating slides the right way.” —SETH GODIN Origin Story
  5. “Think about what happens when you open PowerPoint. A slide

    appears that contains space for words — a title and subtitle. Now think about the first thing you see in the dropdown menu under ‘Format.’ It’s ‘Bullets & Numbering.’ The software itself forces you to create a template that represents the exact opposite of what you need.” —CARMINE GALLO For Exam ple
  6. “Think about what happens when you open PowerPoint. A slide

    appears that contains space for words — a title and subtitle. Now think about the first thing you see in the dropdown menu under ‘Format.’ It’s ‘Bullets & Numbering.’ The software itself forces you to create a template that represents the exact opposite of what you need.” —CARMINE GALLO For Exam ple
  7. “The slides are for the audience, not the speaker. The

    purpose of projecting a slide on the wall is to provide a visual representation of the topics being spoken of. The slides should reinforce, not repeat, the words of the speaker.” —ROBERT FROST Long Explanation
  8. Traditional Tina If someone can basically learn everything she needs

    to by reading my slides, then there’s no reason for her to hear me in person. Savvy Susan Exactly! A slideshow should be presented, not recited; delivered, not read.
  9. ADP Has an Enormous Opportunity for Improvement § ADP's Employer

    Services business is underperforming its potential § ADP can significantly improve its performance and competitive position with improved operational efficiency and greater technology leadership o Employer Services, currently earning a -19% operating margin, should achieve 35% or greater margins o Employer Services' growth can increase to -7%+ § Achieving ADP's structural potential will drive enormous shareholder value o The long-term health of ADP will be driven by an improved and superior culture, employee engagement, innovation, and operational efficiency § ADP's transformation can be accomplished without undue risk § The transformations of Solera (f.k.a. Claims Services) and CDK (f.k.a. Dealer Services), previously owned by ADP, provide a roadmap
  10. ADP Has an Enormous Opportunity for Improvement § Employer Services

    is underperforming. § Operational efficiency and greater technology leadership can improve its performance. § Achieving structural potential will drive enormous shareholder value. § No undue risk. § Solera provides a roadmap. Step #1
  11. ADP Has an Enormous Opportunity § Employer Services is underperforming.

    § Operational efficiency and greater technology leadership can improve its performance. § Achieving structural potential will drive enormous shareholder value. § No undue risk. § Solera provides a roadmap. Step #2
  12. ADP Has an Enormous Opportunity § Employer Services is underperforming.

    § Operational efficiency and greater technology leadership can improve its performance. § Achieving structural potential will drive enormous shareholder value. § No undue risk. § Solera provides a roadmap. Step #3
  13. ADP Has an Enormous Opportunity § Employer Services is underperforming.

    § Operational efficiency and greater technology leadership can improve its performance. § Achieving structural potential will drive enormous shareholder value. § No undue risk. § Solera provides a roadmap. Step #4
  14. ADP Has an Enormous Opportunity ► Employer Services is underperforming.

    ► Operational efficiency and greater technology leadership can improve its performance. ► Achieving structural potential will drive enormous shareholder value. ► No undue risk. ► Solera provides a roadmap. Step #5
  15. ADP Has an Enormous Opportunity ► Employer Services is underperforming.

    ► Operational efficiency and greater technology leadership can improve its performance. ► Achieving structural potential will drive enormous shareholder value. ► No undue risk. ► Solera provides a roadmap. Step #6
  16. ADP Has an Enormous Opportunity ► Employer Services is underperforming.

    ► Operational efficiency and greater technology leadership can improve its performance. ► Achieving structural potential will drive enormous shareholder value. ► No undue risk. ► Solera provides a roadmap. Step #7
  17. ADP Has an Enormous Opportunity for Improvement § ADP's Employer

    Services business is underperforming its potential § ADP can significantly improve its performance and competitive position with improved operational efficiency and greater technology leadership o Employer Services, currently earning a -19% operating margin, should achieve 35% or greater margins o Employer Services' growth can increase to -7%+ § Achieving ADP's structural potential will drive enormous shareholder value o The long-term health of ADP will be driven by an improved and superior culture, employee engagement, innovation, and operational efficiency § ADP's transformation can be accomplished without undue risk § The transformations of Solera (f.k.a. Claims Services) and CDK (f.k.a. Dealer Services), previously owned by ADP, provide a roadmap
  18. Traditional Tina If I need to limit each slide to

    one idea, then I’ll need 30 slides for a 10-minute talk! Savvy Susan Exactly!
  19. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do

    eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut The Picture-Superiority Effect
  20. This Is a Headline in Size 60 This Is a

    Headline in Size 40 This Is a Headline in Size 20
  21. This Is What Line Spacing Looks Like at 60 Points

    This Is What Line Spacing Looks Like at 55 Points This Is What Line Spacing Looks Like at 46 Points
  22. “The imperfect recordings of the pencil- pusher reflect and excite

    a process of integration, creating more textured and effective modes of recall.” —DAN ROCKMORE
  23. The use of visuals is not about making things look

    pretty. It’s about directing attention.
  24. “I spent 15 years as a television news anchor. A

    news producer would never consider building a 30-minute newscast with no graphics over the anchor’s shoulder. Viewers don’t want to see a talking head for that long. It’s boring, no matter how well a person is trained in vocal delivery. Why, then, would I consider giving a 30-minute talk without any visuals?” —CARMINE GALLO
  25. Acknowledgements • Elise Weerts, JHU • Claire Fraser, UMD •

    Leandro Vendruscolo, NIH/NIDA • Xiaobai Li, NIH/CC • Silvia Beurmann, UMD • Carlotta Vizioli, NIH/NIAAA • Victor Ruiz-Rodado, NIH/NCI • Paule Joseph, NIH/NIAAA
  26. Elise Weerts JHU Claire Fraser UMD Leandro Vendruscolo NIH Carlotta

    Vizioli NIH Silvia Beurmann UMD Paule Joseph NIH Victor Ruiz-Rodado NIH Xiaobai Li NIH
  27. Chief Lorenzo Leggio Staff Clinician Mary Lee Program Manager Lisa

    Farinelli Postdoc Fellow Monika Faulkner Staff Scientist: Mehdi Farokhnia Postbac IRTA Fellows: Kelly Abshire Jillian Battista Brittney Browning Vicky Chuong Adriana Gregory-Flores Pallavi Mannava Navan Shah Abigail Smith Research Assistant Sara Deschaine Researcher Jeanelle Portelli Program Specialist Ann Andrus
  28. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  29. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  30. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  31. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  32. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  33. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  34. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  35. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  36. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  37. I did it by accident. I resized the picture. I

    credit the photographer. My slides aren’t commercial. I used the image a decade ago. It’s a logo.
  38. People can read your slides, or they can listen to

    you. But they can’t do both at the same time.
  39. People can read your slides, or they can listen to

    you. But they can’t do both at the same time.
  40. I’d love to speak with your team! I offer workshops

    on a variety of topics: JonathanRickPresentations.com