The Future of Marketplaces - Retail Global Las Vegas 2017 keynote

The Future of Marketplaces - Retail Global Las Vegas 2017 keynote

I presented a keynote at Retail Global Las Vegas 2017 conference on September 13th. My talk, titled “The Future of Marketplaces”, looked at what makes a successful marketplace, and how the marketplace model built by Amazon 17 years ago — despite them leading the market — might not be the only way to do it. At Marketplace Pulse we use data to identify the future of retail so we are in a unique position to see it objectively.

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Juozas Kaziukėnas

September 12, 2017
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Transcript

  1. THE FUTURE OF MARKETPLACES JUOZAS “JOE” KAZIUKĖNAS

  2. 52 THE NUMBER OF NEW SELLERS ON AMAZON.COM EVERY HOUR

  3. 5MTOTAL NUMBER OF SELLERS ON AMAZON KEEPS GROWING

  4. BUT IS TALKING ABOUT SELLERS STILL RELEVANT IN 2017? WHAT

    ABOUT BRANDS?
  5. MARKETPLACES CAPTURE MORE SALES THAN ALL OTHER ONLINE RETAIL

  6. AMAZON MARKETPLACE GMV IS LARGER THAN AMAZON’S OWN SALES PLUS

    EBAY, WALMART, ETC.
  7. None
  8. MARKETPLACES WERE CREATED TO EXPAND THE CATALOG

  9. None
  10. A RETAILER CREATING A MARKETPLACE INSIDE THEIR WEBSITE IS NOT

    GOOD ENOUGH THOUGH
  11. MARKETPLACES TODAY ARE BECOMING ECONOMIES, OFFERING INFRASTRUCTURE, SCALE AND REACH

  12. EVERY MARKETPLACE IS LAUNCHING PAYMENTS, ADVERTISING, WAREHOUSING, FULFILLMENT, LENDING, ETC.

  13. MARKETPLACES ARE NOT RETAILERS, THEY ARE INFRASTRUCTURE COMPANIES

  14. MARKETPLACES GROW BY PROVIDING INFRASTRUCTURE FOR SELLERS TO DO WHAT

    THEY DO BEST
  15. MARKETPLACES GROW BY ENABLING MEMBERS TO GROW

  16. BUT THERE IS A CHALLENGE: CATALOG

  17. AMAZON.COM HAS 46 MILLION RESULTS FOR “T-SHIRT”

  18. EBAY.COM HAS SPENT YEARS TRYING TO REBUILD THEIR CATALOG THROUGH

    “STRUCTURED DATA INITIATIVE”
  19. WALMART IS ALL ABOUT THE CATALOG

  20. CAN ANYONE SELL ANYTHING?

  21. THE UNSOLVABLE HEADACHE OF COUNTERFEITS

  22. BRAND VS SELLER

  23. FOR A DECADE MARKETPLACES WERE ABOUT SELLERS, BUT NOW EVERYONE

    WANTS TO BE A BRAND
  24. 1MOVER A MILLION BRANDS ON AMAZON.COM

  25. WHAT IS THE DIMENSION FOR A MARKETPLACE?

  26. SELLERS BRANDS CUSTOMERS

  27. AMAZON.COM MODELS AROUND SELLERS WITH STOREFONTS, REVIEWS FOR SELLERS, COMMUNICATION

    WITH SELLERS, ETC.
  28. 2010 2017

  29. TMALL.COM (ALIBABA) MODELS AROUND BRANDS WITH BRAND PAGES, CHAT WITH

    CUSTOMERS, ETC.
  30. JET.COM HIDES THE MARKETPLACE FROM CUSTOMERS, SELLERS ARE EFFECTIVELY SUPPLIERS

  31. ON MARKETPLACES BUILDING TO BE ECONOMIES WHO DO THEIR MEMBERS

    GET TO TALK TO?
  32. MARKETPLACES ARE ULTIMATELY REMOVING INTERMEDIARIES

  33. MARKETPLACES ARE ULTIMATELY REMOVING FRICTION

  34. DIRECT-TO-CONSUMER ENABLED BY MARKETPLACE INFRASTRUCTURE

  35. THE FUTURE

  36. FOCUS ON BRANDS

  37. DIRECT TO CONSUMER

  38. ADDITIONAL SERVICES FOR SELLERS/BRANDS

  39. INFRASTRUCTURE, INFRASTRUCTURE, INFRASTRUCTURE

  40. LOOK FOR INNOVATION OUTSIDE OF THE US

  41. IS AMAZON.COM THE FUTURE?

  42. None
  43. OPPORTUNITIES FOR NON-AMAZONABLE BUSINESSES

  44. NICHE MARKETPLACES. THINK ETSY.COM

  45. THANK YOU! JUOZAS “JOE” KAZIUKĖNAS joe@marketplacepulse.com