In a marketplace full of private label goods, what does it mean to be a brand in the age of Amazon? With Amazon capturing half of US online sales, traditional brands are rethinking how they develop and market products. In this session, Juozas “Joe” Kaziukėnas the founder of Marketplace Pulse, will analyze how consumers interact with brands on marketplaces and how brands can compete.
So, what will you learn?
* How to differentiate your brand on competitive marketplaces
* How brands can benefit from the Amazon ecosystem
* Information about new marketplaces that drive sales by curation
* Tips to creating new products that stand out