https://speakerdeck.com/katiemishner 2026-10-08 10:51:41 -0400 In this talk, Katie will explore how empathy can become a strategic driver of SEO, particularly in e-commerce. Rather than treating E-E-A-T as a checklist, the session will show how putting genuine user needs at the centre of content and strategy can build trust, improve engagement, and create more meaningful experiences. In this talk, Katie will explore how empathy can become a strategic driver of SEO, particularly in e-commerce. Rather than treating E-E-A-T as a checklist, the session will show how putting genuine user needs at the centre of content and strategy can build trust, improve engagement, and create more meaningful experiences. Thu, 08 Oct 2026 00:00:00 -0400 https://speakerdeck.com/katiemishner/e-e-e-a-t-the-case-for-adding-empathy-to-your-search-strategy-by-katie-mishner https://speakerdeck.com/katiemishner/e-e-e-a-t-the-case-for-adding-empathy-to-your-search-strategy-by-katie-mishner