SEO @ Shopify https://speakerdeck.com/kdrisley 2026-06-16 12:51:43 -0400 Slides from SMX Advanced in Boston, MA (June 2026). Product discovery is shifting from traditional search to agent-mediated results, and ecommerce SEO needs a new focus: complete data coverage across systems. This session covers how emerging protocols like UCP (Universal Commerce Protocol) are reshaping the discovery layer, how AI agents ingest and act on product data, and the architecture steps required to keep your catalog visible as search shifts from clicks to actions. You'll learn how to evaluate how UCP connects your catalog to AI agents, audit your product data for gaps that limit visibility on agentic channels, and map a readiness plan to structure your catalog for AI-mediated discovery. Slides from SMX Advanced in Boston, MA (June 2026). Product discovery is shifting from traditional search to agent-mediated results, and ecommerce SEO needs a new focus: complete data coverage across systems. This session covers how emerging protocols like UCP (Universal Commerce Protocol) are reshaping the discovery layer, how AI agents ingest and act on product data, and the architecture steps required to keep your catalog visible as search shifts from clicks to actions. You'll learn how to evaluate how UCP connects your catalog to AI agents, audit your product data for gaps that limit visibility on agentic channels, and map a readiness plan to structure your catalog for AI-mediated discovery. Tue, 16 Jun 2026 00:00:00 -0400 https://speakerdeck.com/kdrisley/agentic-commerce-adapting-ecommerce-seo-strategies-for-the-ai-era https://speakerdeck.com/kdrisley/agentic-commerce-adapting-ecommerce-seo-strategies-for-the-ai-era