Sprint 14 Social Media Reporting.

Early in 2014 GDS Team hosted the 'Sprint 14' event. This is the reporting about the social media surrounding the event.

Transcript

1. GDS Kim SPRINT 14! SOCIAL MEDIA REPORT
2. GDS Kim 2 days before Sprint 14, we tweeted a “teaser” instagram video to build some interest. We posted it alongside a blog post explaining what Sprint was. We repeated this tweet, the combined metrics were: 496 clicks! 15 RTs! 32.7k reach
3. GDS Kim The next day we tweeted a static image to help with reach :! ! 21 RTs! 50.9k reach!
4. GDS Kim We kickstarted the coverage on the day with these tweets, which got 13 and 36 RTs respectively
5. GDS Kim Throughout the event we RT’d others to help promote a sense of community/recognise key stakeholders.
6. GDS Kim As soon as the event was over we published a round up blog and tweeted it with this image! ! 175 Click throughs! 22 RTs
7. GDS Kim AND ALL OF THIS ADDED UP TO:
8. GDS Kim We became a trending topic, initially just in London, but then UK wide!
9. GDS Kim We used Keyhole to track the event in real time, the full report can be found here:! ! http://keyhole.co/ realtime/VDKdP6/
10. GDS Kim The full Tweetbinder report can be found here: http:// twtb.in/slmUORYb39a ! ! It was created the day after Sprint when we hadn’t yet hit 1500 mentions. ! ! The No more big IT pic was the most heavily tweeted
11. GDS Kim http://seen.co/event/sprint14-london-uk-2014-5605 For more info on what trended when, take a look at the Seen report Matt Navarra created for us.
12. GDS Kim Page views: 1,618! Av time on page: 00:02:18 We rounded off the day with a blog post from Mike, designed to be the tweet that carried our key messaging
13. GDS Kim MEDIA & BLOG HIGHLIGHTS:
14. GDS Kim There was loads of Sprint coverage so we’ve just selected some of the highlights. ! Most interestingly, there were a couple of blog posts from attendees talking about how useful it was…
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20. GDS Kim ! http://central-government.governmentcomputing.com/news/government-showcases-digital-exemplars-at- sprint-14-4168007?! http://www.theguardian.com/technology/2014/jan/29/uk-government-plans-switch-to-open-source-from-microsoft-office- suitehttp://dxw.com/2014/01/sprint14/! http://diginomica.com/2014/02/03/government-digital-transformation-marathon-sprint/! http://dboy.tumblr.com/post/74960736439/was-lucky-enough-to-get-to-sprint14-today-a! http://www.bbc.co.uk/news/uk-politics-25950004! ! Sites that referred traffic to the #Sprint14 tag:! ! http://bit.ly/1edNWmB! http://www.nextgov.com/emerging-tech/emerging-tech-blog/2014/01/tech-free-state-union/77744/?oref=ng-dropdown! http://ow.ly/t4e97! http://www.digitalbydefaultnews.co.uk/2014/01/30/government-showcases-digital-services-at-sprint-14/?http://goo.gl/ i7hB9v! http://buff.ly/1fi5YDH! http://hashtagfutures.co.uk/tags/profile/12270! http://www.computerweekly.com/news/2240213380/Government-will-spend-a-further-100m-with-small-businesses! http://www.theguardian.com/public-leaders-network/2013/dec/11/twitter-reduce-spread-norovirus! http://www.bbc.co.uk/news/uk-politics-25950004! http://ow.ly/t3Vp0! https://www.gov.uk/government/news/new-digital-public-services-will-help-britain-win-the-global-race! http://ow.ly/t4rU7! http://flic.kr/s/aHsjRrfRMt! http://bit.ly/1d7ZMtU! http://goo.gl/Be2yvP! http://hashtagfutures.co.uk/tags/profile/12270! http://bit.ly/1a1lZPb!
21. GDS Kim http://seen.co/event/sprint14-london-uk-2014-5605! https://mattersoftesting.blog.gov.uk/2014/01/29/exclusive-preview-of-the-new-online-mot-test/! http://bit.ly/1edNWmB! http://goo.gl/CugFy0! https://gds.blog.gov.uk/2014/01/29/200-days-of-transformation-200-days-to-go/! https://gds.blog.gov.uk/2014/01/23/what-is-identity-assurance/ http://trendsmap.com/gb/london! http://instagram.com/p/jwWWTaCVwj/! http://96570.podomatic.com/entry/2013-12-24T06_24_50-08_00! http://www.flickr.com/photos/gdsteam/sets/72157640279358225/! http://ow.ly/t3Vp0! http://dboy.tumblr.com/post/74960736439/was-lucky-enough-to-get-to-sprint14-today-a! http://twitter.com/GOVUK/status/428453672138194944! http://gov.uk/transformation! http://seen.co/event/sprint14-london-uk-2014-5605! http://seen.co/search/Sprint14! http://ow.ly/2aNxz7! http://ow.ly/t4iYL! http://www.ippr.org/nicks-blog/! http://instagram.com/p/jv7tOMpbKI/