Presenting Your Hack - Channeling your Inner Peggy Olson

A talk I gave at the Feb 11 Girl Geek Sydney event at Atlassian. The evening was themed around the upcoming "She Hacks" female hackathon event, and my talk was on the importance of being able to present and sell your idea.

Transcript

1. PRESENTING
   YOUR HACK
   CHANNELING YOUR INNER PEGGY OLSON
   Thursday, 13 February 14
   

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2. “In the modern world of business, it is useless
   to be a creative original thinker unless you
   can also sell what you create. Management
   cannot be expected to recognize a good idea
   unless it is presented to them by a good
   salesman.”
   - David Ogilvy
   THE IMPORTANCE OF SELLING
   Thursday, 13 February 14
   

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3. EVERYTHING
   SELLING = WINNING
   Thursday, 13 February 14
   

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4. ?
   WHAT WOULD PEGGY DO?
   “Slogan’s nothing when you have a good idea.” - Peggy
   Thursday, 13 February 14
   

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5. 1
   2
   3
   4
   PLAN
   PRACTICE
   LOTS
   STOP EARLY
   DON’T BREAK
   STUFF
   BUILD
   ONLY WHAT’S
   NEEDED
   5
   PRESENT
   AND SELL LAY THE
   GROUNDWORK
   YOUR HACKATHON PLAN
   Thursday, 13 February 14
   

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6. PLAN
   WHO ARE THE JUDGES?
   You’ve only got 15 hours. Use them wisely!
   KNOW YOUR AUDIENCE
   ENVISION THE IDEAL DEMO
   WORK BACKWARDS FROM THERE
   Thursday, 13 February 14
   

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7. You aren’t going to build a
   full 1.0 version of your app
   in the time allotted.
   What do you need to SELL
   us on it? That’s where you
   should focus your energy.
   BUILD
   MINIMUM VIABLE PRODUCT
   THINK MVP
   Photo by Pratul Kalia
   Thursday, 13 February 14
   

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8. The worst thing is to break
   your project right before
   you demo it. Stop at least
   an hour before the
   deadline and make sure it’s
   in a demo-able state.
   STOP EARLY
   DON’T BREAK STUFF
   AT LEAST 1 HOUR
   Photo by Lynn Kelley Author
   Thursday, 13 February 14
   

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9. PRACTICE LOTS
   Don’t forget your planning! Keep audience in mind.
   Photos by umjanedoan, Earls37a, Michael Dunn, Sybren Stüvel, Alexey Kljatov, and Marsh Gardiner.
   Thursday, 13 February 14
   

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10. INFORM WOW
    PRESENT
    Don’t forget to leave time for questions!
    Thursday, 13 February 14
    

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11. 1
    2
    3
    4
    PLAN
    PRACTICE
    LOTS
    STOP EARLY
    DON’T BREAK
    STUFF
    BUILD
    ONLY WHAT’S
    NEEDED
    5
    PRESENT
    AND SELL LAY THE
    GROUNDWORK
    YOUR HACKATHON PLAN
    Thursday, 13 February 14
    

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12. MY HACKATHON TEAM
    Team Sarcastic Pig, People’s Choice Winners, August 2013
    Thursday, 13 February 14
    

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13. THANK YOU
    FOR YOUR ATTENTION.
    HTTP://WWW.WEB-GODDESS.ORG/
    KRIS HOWARD
    Thursday, 13 February 14
    

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