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Presenting Your Hack - Channeling your Inner Peggy Olson

Kris Howard
February 11, 2014

Presenting Your Hack - Channeling your Inner Peggy Olson

A talk I gave at the Feb 11 Girl Geek Sydney event at Atlassian. The evening was themed around the upcoming "She Hacks" female hackathon event, and my talk was on the importance of being able to present and sell your idea.

Kris Howard

February 11, 2014
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Transcript

  1. PRESENTING
    YOUR HACK
    CHANNELING YOUR INNER PEGGY OLSON
    Thursday, 13 February 14

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  2. “In the modern world of business, it is useless
    to be a creative original thinker unless you
    can also sell what you create. Management
    cannot be expected to recognize a good idea
    unless it is presented to them by a good
    salesman.”
    - David Ogilvy
    THE IMPORTANCE OF SELLING
    Thursday, 13 February 14

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  3. EVERYTHING
    SELLING = WINNING
    Thursday, 13 February 14

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  4. ?
    WHAT WOULD PEGGY DO?
    “Slogan’s nothing when you have a good idea.” - Peggy
    Thursday, 13 February 14

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  5. 1
    2
    3
    4
    PLAN
    PRACTICE
    LOTS
    STOP EARLY
    DON’T BREAK
    STUFF
    BUILD
    ONLY WHAT’S
    NEEDED
    5
    PRESENT
    AND SELL LAY THE
    GROUNDWORK
    YOUR HACKATHON PLAN
    Thursday, 13 February 14

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  6. PLAN
    WHO ARE THE JUDGES?
    You’ve only got 15 hours. Use them wisely!
    KNOW YOUR AUDIENCE
    ENVISION THE IDEAL DEMO
    WORK BACKWARDS FROM THERE
    Thursday, 13 February 14

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  7. You aren’t going to build a
    full 1.0 version of your app
    in the time allotted.
    What do you need to SELL
    us on it? That’s where you
    should focus your energy.
    BUILD
    MINIMUM VIABLE PRODUCT
    THINK MVP
    Photo by Pratul Kalia
    Thursday, 13 February 14

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  8. The worst thing is to break
    your project right before
    you demo it. Stop at least
    an hour before the
    deadline and make sure it’s
    in a demo-able state.
    STOP EARLY
    DON’T BREAK STUFF
    AT LEAST 1 HOUR
    Photo by Lynn Kelley Author
    Thursday, 13 February 14

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  9. PRACTICE LOTS
    Don’t forget your planning! Keep audience in mind.
    Photos by umjanedoan, Earls37a, Michael Dunn, Sybren Stüvel, Alexey Kljatov, and Marsh Gardiner.
    Thursday, 13 February 14

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  10. INFORM WOW
    PRESENT
    Don’t forget to leave time for questions!
    Thursday, 13 February 14

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  11. 1
    2
    3
    4
    PLAN
    PRACTICE
    LOTS
    STOP EARLY
    DON’T BREAK
    STUFF
    BUILD
    ONLY WHAT’S
    NEEDED
    5
    PRESENT
    AND SELL LAY THE
    GROUNDWORK
    YOUR HACKATHON PLAN
    Thursday, 13 February 14

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  12. MY HACKATHON TEAM
    Team Sarcastic Pig, People’s Choice Winners, August 2013
    Thursday, 13 February 14

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  13. THANK YOU
    FOR YOUR ATTENTION.
    HTTP://WWW.WEB-GODDESS.ORG/
    KRIS HOWARD
    Thursday, 13 February 14

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