Presenting Your Hack - Channeling your Inner Peggy Olson

A talk I gave at the Feb 11 Girl Geek Sydney event at Atlassian. The evening was themed around the upcoming "She Hacks" female hackathon event, and my talk was on the importance of being able to present and sell your idea.

Transcript

1. PRESENTING YOUR HACK CHANNELING YOUR INNER PEGGY OLSON Thursday, 13 February 14
2. “In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” - David Ogilvy THE IMPORTANCE OF SELLING Thursday, 13 February 14
3. EVERYTHING SELLING = WINNING Thursday, 13 February 14
4. ? WHAT WOULD PEGGY DO? “Slogan’s nothing when you have a good idea.” - Peggy Thursday, 13 February 14
5. 1 2 3 4 PLAN PRACTICE LOTS STOP EARLY DON’T BREAK STUFF BUILD ONLY WHAT’S NEEDED 5 PRESENT AND SELL LAY THE GROUNDWORK YOUR HACKATHON PLAN Thursday, 13 February 14
6. PLAN WHO ARE THE JUDGES? You’ve only got 15 hours. Use them wisely! KNOW YOUR AUDIENCE ENVISION THE IDEAL DEMO WORK BACKWARDS FROM THERE Thursday, 13 February 14
7. You aren’t going to build a full 1.0 version of your app in the time allotted. What do you need to SELL us on it? That’s where you should focus your energy. BUILD MINIMUM VIABLE PRODUCT THINK MVP Photo by Pratul Kalia Thursday, 13 February 14
8. The worst thing is to break your project right before you demo it. Stop at least an hour before the deadline and make sure it’s in a demo-able state. STOP EARLY DON’T BREAK STUFF AT LEAST 1 HOUR Photo by Lynn Kelley Author Thursday, 13 February 14
9. PRACTICE LOTS Don’t forget your planning! Keep audience in mind. Photos by umjanedoan, Earls37a, Michael Dunn, Sybren Stüvel, Alexey Kljatov, and Marsh Gardiner. Thursday, 13 February 14
10. INFORM WOW PRESENT Don’t forget to leave time for questions! Thursday, 13 February 14
11. 1 2 3 4 PLAN PRACTICE LOTS STOP EARLY DON’T BREAK STUFF BUILD ONLY WHAT’S NEEDED 5 PRESENT AND SELL LAY THE GROUNDWORK YOUR HACKATHON PLAN Thursday, 13 February 14
12. MY HACKATHON TEAM Team Sarcastic Pig, People’s Choice Winners, August 2013 Thursday, 13 February 14
13. THANK YOU FOR YOUR ATTENTION. HTTP://WWW.WEB-GODDESS.ORG/ KRIS HOWARD Thursday, 13 February 14