從找出問題開始 - Designer's night @Taiwan -

從找出問題開始 - Designer's night @Taiwan -

以Feedback工具『Balto』的開發流程為案例,整理從發現課題到面談方式、觀察的方法的簡報。在台北的UXUI Designer's Night進行演講。

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カワマタ さとし

April 20, 2017
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  1. Baltoઃܭࢣ઒ຢ ኺፙग़໰୊։࢝ © 2017 Goodpatch Inc. All Right Reserved.

  2. ,BXBNBUB4BUPTIJ ઃܭࢣ ࡏ೔ຊ஌໊ిػ੡଄঎޻࡞ޙਐೖ(PPEQBUDIɻ ਑ሣఆੑ๚ஊҎٴ᧺࡯ਐߦਂ౓ላशɼᎨ௕ᚙݱ໰୊Ҏٴ෼ੳ ኺ֓೦Սߏ౸ઃܭ੡࡞౎༗ៃखաɻ ೥ग़ల.JMBOP4BMPOFɺ೥ៃखత㗞඼ಘ౸(PPE%FTJHOᘋɻ XXXLXNUXPSLTDPN © 2017 Goodpatch

    Inc. All Right Reserved.
  3. © 2016 Goodpatch, Inc. All Right Reserved. 3 جຊࢿ㘤 ᮫ԙ(PPEQBUDI

    Tokyo Berlin Taipei 追求令⼈人⼼心動的UI設計 國際化的UI設計公司 Goodpatch, Inc.(株式会社グッドパッチ)是⼀一家在東京、柏林林、台 北,專⾨門製作Web / iOS / Android等多種不同⾏行行動裝置App的UI設 計公司。無論是何種服務和產品,我們都堅持從企劃設計的階段開始參參 與、UX設計、設計原型製作到實際安裝,所有的⼯工程都能在這裡完成。
  4. © 2016 Goodpatch Inc. All Right Reserved. 4 ઃܭҕୗۀ຿ᢛ㗞඼։ᚙۀ຿ 東京辦公室基本上是以⽇日本國內企業為主,⽽而柏林林辦公室則是以柏林林市

    內以及歐洲圈的客⼾戶為中⼼心做各項服務,App的UX設計、UI設計到最 後的實際開發。 設計委託業務 以設計原型⼯工具「Prott」為中⼼心,為提昇設計效率⽽而開發各項⼯工具, 並持續推陳出新。 產品開發業務
  5. 5 設計委託業務 專案客⼾戶型、共同事業型、投資型

  6. 6 案例例介紹 敝社曾擔當過這個使⽤用者超過400萬⼈人的⾃自動記帳本App 「Money Forward」畫⾯面全⾯面刷新。不但把各種複雜的功能 以簡潔的⽅方式重新整理理,更更將UI設計的更更容易易使⽤用上⼿手,得到 各個使⽤用者相當⾼高的評價。在2014年年還獲得Good Design獎
 (2014年年5⽉月公開版本) UX設計、UI設計

    J1IPOF https://moneyforward.com
  7. 7 案例例介紹 透過JINS開發的感應器技術,搜集眨眼次數等⽣生理理狀狀態數 據,計算出集中的程度,並在⼿手機立即以視覺⽅方式呈現的 App。思考使⽤用者真正在乎的體驗,並提供真正的價值, 以提升JINS MEME的體驗為⽬目標提案的UI。將從JINS MEME蒐集到的集中檔案,以讓使⽤用者可以直覺性理理解的 ⽅方式設計。 企劃、UX設計、UI設計、軟體開發、服務運營⽀支援

    J1IPOF https://jins-meme.com/ja/office/
  8. 8 案例例介紹 ⽇日本市佔率第⼀一,使⽤用者數超過500萬的票券買賣App 「TicketCamp」的設計更更新,由Goodpatch負責進⾏行行。 設計團隊將購買動線以及視覺設計全部翻新,成功讓成交 量量增加了了30%,並提升了了許多功能的使⽤用頻率,更更曾經登 讓Google Play Store的推薦清單。 UX設計、UI設計、服務運營⽀支援

    J1IPOF"OESPJE https://hunza.jp
  9. ※僅記載獲得許可的客⼾戶。 ៃखաઃܭҕୗҊత٬㖽໊ᄸ

  10. 10 產品開發業務 使設計過程更更有效率的產品線

  11. 11 㗞඼։ᚙࣄۀɿ1SPUU ࣍။ٞෆ೗Ұݸ1SPUPUZQF IUUQQSPUUBQQDPN 由Goodpatch⾃自⼰己製作的服務,並於2014年年 10⽉月正式上線。
 ⽇日本國內許多⼤大家網路路企業都使⽤用Enterprise 版本做設計,實績案例例相當多(Yahoo!、 DeNA、GREE、Recruit、楽天等),現在 系統對應⽇日⽂文,英⽂文以及繁體中⽂文三種語⾔言。

  12. 12 㗞඼ࣄۀɿ#BMUP #BMUPੋ"QQ։ᚙ࣌Մ࢖༻ɼఏঋኺ༬᧸౸վ ળ֊ஈ੔ᱪྲྀఔ଎౓తճᰶ޻۩ɻҰݸಈ࡞ब ׬੒ፊᅷҎٴ㣿औӨยɺدग़څᅶୂ੒һ֬ ೝɼఏঋ㗞඼త඼࣭ɻ ಁաᙘ໘ፊᅷɾ
 Өย᫊ᱷ஍څ༧㗞඼൓ᰶ IUUQCBMUPJP ©

    2016 Goodpatch, Inc. All Right Reserved.
  13. հ঺Balto © 2017 Goodpatch Inc. All Right Reserved.

  14. 14 ሡઃܭతFeedback Ꮣతߋੵۃਖ਼໘త ճᰶߔ௨ฏ୆޻۩ © 2017 Goodpatch Inc. All Right

    Reserved.
  15. 15 © 2016 Goodpatch Inc. All Right Reserved.

  16. 16

  17. 17

  18. 18

  19. 20 ਖ਼޲తڈఏঋ 㗞඼త඼࣭ © 2017 Goodpatch Inc. All Right Reserved.

  20. 21 ࢧԉ։ᚙऀత޻۩ Balto  © 2017 Goodpatch Inc. All Right

    Reserved.
  21. 22 DEMO © 2017 Goodpatch Inc. All Right Reserved. ᜗ඍ

  22. Baltoతઃܭྲྀఔ © 2017 Goodpatch Inc. All Right Reserved.

  23. 24 © 2017 Goodpatch Inc. All Right Reserved. ෆ؅ॄኄᒬత㗞඼౎ੋ ኺʮ໰୊ʯ։࢝ɻ

    ɾɾɾ
  24. 25 ։ᚙ#BMUPతಈػੋݯԙ © 2017 Goodpatch Inc. All Right Reserved. ࡏመࡍ҆᧋త"QQ্څ༧'FFECBDL

    తաఔ኷ຑ൥ ഝݸৗৗඃࠌུతখখ໰୊
  25. 26 © 2017 Goodpatch Inc. All Right Reserved. ਎ҝҰݸઃܭࢣ ཁዎኄኺഝݸʮ໰୊ʯத

    ӡ༻૝૾ྗԆ৳ଖଞՄೳੑ䏆
  26. 27 © 2017 Goodpatch Inc. All Right Reserved. ༗3ݸํ๏

  27. 28 ᧺࡯ ྃղ࢖༻ऀᖅࡏతधٻ ӡ༻૝૾ྗԆ৳ղᬶ © 2017 Goodpatch Inc. All Right

    Reserved.
  28. 29 © 2017 Goodpatch Inc. All Right Reserved. ᧺࡯ ྃղ࢖༻ऀᖅࡏతधٻ

    ӡ༻૝૾ྗԆ৳ղᬶ
  29. 30 © 2017 Goodpatch Inc. All Right Reserved. ᧺࡯पᅴɾ਎ᬑಉࣄత ޻࡞໛ࣜ

  30. 31 © 2017 Goodpatch Inc. All Right Reserved. ֬ೝʮҰఱᙛதʯతʮ࡞ۀʯߦఔ ্൝

    Լ൝ த࢏ ૣ။ ֬ೝۀ຿ྔ ࡏ4LFUDI্ ੡࡞ઃܭҊ ሡઃܭ䈕Ҋ
 ަڅ޻ఔࢣ ੡࡞1SPUPUZQF ᒾࢹመࡍ҆᧋ޙత㗞඼ ฒڅ༧'FFECBDL ੔ཧ
 ໌ఱతۀ຿
  31. 32 © 2017 Goodpatch Inc. All Right Reserved. ိ؃؃ʮҰఱᙛதʯ޻࡞తʮಈྗʯ ্൝

    Լ൝ த࢏ ૣ။ ֬ೝۀ຿ྔ ࡏ4LFUDI্ ੡࡞ઃܭҊ ሡઃܭ䈕Ҋ
 ަڅ޻ఔࢣ ੡࡞1SPUPUZQF ᒾࢹመࡍ҆᧋ޙత㗞඼ ฒڅ༧'FFECBDL ੔ཧ
 ໌ఱతۀ຿
  32. 33 © 2017 Goodpatch Inc. All Right Reserved. ိ؃؃ʮҰఱᙛதʯ޻࡞తʮಈྗʯ ্൝

    Լ൝ த࢏ ૣ။ ֬ೝۀ຿ྔ ࡏ4LFUDI্ ੡࡞ઃܭҊ ሡઃܭ䈕Ҋ
 ަڅ޻ఔࢣ ੡࡞1SPUPUZQF ᒾࢹመࡍ҆᧋ޙత㗞඼ ฒڅ༧'FFECBDL ੔ཧ
 ໌ఱతۀ຿
  33. 34 ᚙݱ໰୊ྃʂ © 2017 Goodpatch Inc. All Right Reserved. ࡏመࡍ҆᧋త"QQ্څ༧

    'FFECBDLతաఔ኷ຑ൥
  34. 35 ޻ఔࢣ੡࡞త؆қ1SPUPUZQF © 2017 Goodpatch Inc. All Right Reserved.

  35. 36 ഝݸ໰୊ © 2017 Goodpatch Inc. All Right Reserved. बੋ#BMUP


    ஀ੜత
 ݪᴍ
  36. 37 © 2017 Goodpatch Inc. All Right Reserved. ኺ᧺࡯։࢝ Ԇ৳৽తJEFB

    l l
  37. 38 © 2017 Goodpatch Inc. All Right Reserved. JEFB೉ಓෆ။ Ꮣಘଠओ᧺䆩ʁ

    ໰୊
  38. 39 © 2017 Goodpatch Inc. All Right Reserved. ਝ଎తࡏ1SPUPUZQF্֬ೝ 㗞඼తၢᆴब஌ಓྃ

    ላश
  39. 40 © 2017 Goodpatch Inc. All Right Reserved. ᧺࡯ ྃղ࢖༻ऀᖅࡏతधٻ

    ӡ༻૝૾ྗԆ৳ղᬶ
  40. 41 © 2017 Goodpatch Inc. All Right Reserved. መࢪਂ౓๚ஊ

  41. 42 © 2017 Goodpatch Inc. All Right Reserved. "JN*OUFSWJFX ཧղސ٬᧺ᴍతํ๏

    "QQSFDJBUJWF*NBHJOBUJWF IUUQXXXGVKJUTVDPNEPXOMPBET+1BSDIJWFJNHKQKNBHWPMQBQFSQEG
  42. © 2016 Goodpatch Inc. All Right Reserved. ਐߦሣ େ໿෼৊తሣஊ

  43. 44 © 2017 Goodpatch Inc. All Right Reserved. "*N*OUFSWJFXతಛ㐸 ೺যᴍ์ࡏʮೝࣝਓʯ

    ɹˠҾಋग़ʮᖅҙࣝʯ ɹˠಁաʮ؟໛ࣜʯိัଊਓతಛ㐸
  44. 45 © 2017 Goodpatch Inc. All Right Reserved. ॴҦʮᖅҙࣝʯ ᦒવฏ࣌ෆଠ஌ಓዎኄ༻ݴޠදୡɼ

    ୠ୞ཁ౒ྗबೳⴺ۩ᱪදड़తɺײ᧷্తࣄ৘ɻ Մೳੋຊਓᔒ஫ҙ౸త໰୊Ҏٴܹࢗಈྗతࣄ෺ɻ ໵बੋ ʮਅ৺࿩ʯɻ
  45. 46 © 2017 Goodpatch Inc. All Right Reserved. 㐫گ ʢᚙੜతࣄመʣ

    ײड ʮ۩ᱪိ㘸ੋॄኄࣄ৘䏆ʁʯ ʮ䓟ײ᧷೗Կ䏆ʁʯ Ҿಋग़ഝஈ ᖅҙࣝ
  46. 47 © 2017 Goodpatch Inc. All Right Reserved. ؟໛ࣜ ະိ᧺ᴍ

    աڈ᧺ᴍ ݸਓ᧺ᴍ ूᅶ᧺ᴍ ਓ แؚਓత֤छ੔ᱪҙࣝ ײ᧷᧺ᴍ ᬓा᧺ᴍ IUUQTXXXTPHFOTIBDPKQQSPEVDUMJTUEFUBJM JE
  47. 48 © 2017 Goodpatch Inc. All Right Reserved. աڈ ະདྷ

    ኺաڈతៃᱛߏࢥ ະိత㐫ଶ աڈՄҎො༧
 ݱࡏతߦಈҙٛ ኺະိత૝૾څ༧
 ݱࡏతߦಈํ޲ ݱࡏ
  48. 49 © 2017 Goodpatch Inc. All Right Reserved. ๚ஊతՍߏ ᨑ໰ݱࡏత㐫گ

    ᨑ໰աڈత㐫گ ᨑ໰ະိత㐫گ ෼ ෼ ෼ ։࢝ઌኺ༰қ
 Ꮜड़తʮݱࡏʯᨑ໰ ઀Լိ໰໰؃աڈ
 ᚙੜաతࣄ݅ Ҏݱࡏ࿨աڈҝؑɼ Ꮜड़ະိల๬ ഝᬑ࠷ॏཁʂ
  49. 50 © 2017 Goodpatch Inc. All Right Reserved. ๚ஊදᄸ

  50. © 2016 Goodpatch Inc. All Right Reserved. ᩋ࢖༻ऀࣗવతᏌड़ɼ
 ໰୊໵ࣗવࣕવ஍ԟ֤छํ޲Ԇ৳

  51. 52 © 2017 Goodpatch Inc. All Right Reserved. ๚ஊ෼ੳ

  52. ر๬ೳಘ౸ߋଟ㗞඼త'FFECBDLɻ ሡઍ਴ඦ㑘աޙత㗞඼ૹ౸ߋଟ࢖༻ऀख্ɻ #BMUPత๚ஊɿ޻ఔࢣ © 2016 Goodpatch Inc. All Right Reserved.

  53. ሡ፺ू౸'FFECBDL ጯ༻౸㗞඼վળத © 2016 Goodpatch Inc. All Right Reserved. l

    l ᖅࡏधٻ
  54. 55 © 2017 Goodpatch Inc. All Right Reserved. ಁա࢖༻ऀ๚ஊ ཧղ౸త࢖༻ऀधٻ

    l l
  55. 56 © 2017 Goodpatch Inc. All Right Reserved. ೗Կሡ๚ஊత݁Ռ ᫚Խҝࣗݾతޠݴ

    ໰୊
  56. 57 © 2017 Goodpatch Inc. All Right Reserved. ላश ॴ༗ਓҰىჩᢛ๚ஊɼ


    ௚઀܏ᡒ࢖༻ऀతᡎԻɻ
  57. 58 © 2017 Goodpatch Inc. All Right Reserved. ᧺࡯ ྃղ࢖༻ऀᖅࡏతधٻ

    ӡ༻૝૾ྗԆ৳ղᬶ
  58. 59 © 2017 Goodpatch Inc. All Right Reserved. ኺ๚ஊதಘ౸
 తᖅࡏधٻ

    ။ෆ။ੋ
 ഝݸҙࢥʁ ௓༂ੑࢥߟ
  59. © 2016 Goodpatch Inc. All Right Reserved. l l ሡ፺ू౸'FFECBDL

    ጯ༻౸㗞඼վળத ሡᖅࡏधٻԆ৳ฒᚙش૑ҙԆ৳ղᬶ
  60. ཁ೗Կहू౸
 େྔత'FFECBDL䏆ʁ © 2016 Goodpatch Inc. All Right Reserved. ሡᖅࡏधٻԆ৳ฒᚙش૑ҙԆ৳ղᬶ

  61. © 2016 Goodpatch Inc. All Right Reserved. ӡ༻૝૾ྗԆ৳ղᬶ

  62. ᅎ଄ग़ՄҎ፺ू౸
 ኷ଟʮ'FFECBDLʯతᔃᅴ © 2016 Goodpatch Inc. All Right Reserved. ᚙش૑ҙԆ৳ղᬶ

  63. ɾ੡࡞ҰݸՄҎ᫊ᱷၚୡճᰶతᱪᱛ ɾ੡࡞ҰݸՄҎ࣋᠃Ꮕूߋଟճᰶతثࡼ ɾᩋ'FFECBDLతաఔՄҎᏓಘߋਖ਼޲ੵۃ ੍ఆࡾݸํ਑ © 2016 Goodpatch Inc. All Right

    Reserved. ᚙش૑ҙԆ৳ղᬶ
  64. © 2016 Goodpatch Inc. All Right Reserved. ᚙش૑ҙԆ৳ղᬶ

  65. © 2016 Goodpatch Inc. All Right Reserved. ᚙش૑ҙԆ৳ղᬶ

  66. %FTJHO'FFECBDL
 $PNNVOJDBUJPO l z © 2016 Goodpatch Inc. All Right

    Reserved. ᚙش૑ҙԆ৳ղᬶ
  67. 68 © 2017 Goodpatch Inc. All Right Reserved. ᚙش૝૾ྗሡ㗞඼֓೦
 ୓లԆ৳

    l l
  68. 69 © 2017 Goodpatch Inc. All Right Reserved. ܾఆ৽෰຿֓೦ ័ੋ኷೉ʮԼܾఆʯ

    ໰୊
  69. 70 © 2017 Goodpatch Inc. All Right Reserved. ላश ૣظሡܾࡦऀ፮ۙᅲࢠཫ

    बೳߋॱར஍લਐ
  70. 71 ࠷ޙ䏆 © 2017 Goodpatch Inc. All Right Reserved.

  71. 72 © 2017 Goodpatch Inc. All Right Reserved. ሡ؟ޫ์ࡏ਎ᬑతখࣄɼ ኺখతᴍ၏ਂ౓ࢥߟ᧺࡯

    बੋઃܭࢣత޻࡞
  72. 73 © 2017 Goodpatch Inc. All Right Reserved. Ұى։৺త޻࡞㠧ʂ

  73. 74 ँँ֤Ґᡆᡒ © 2016 Goodpatch Inc. All Right Reserved.