https://speakerdeck.com/kylebrucculeri20 2026-03-05 19:44:23 -0500 Traditional loyalty programs are broken—points, perks, and discount loops buy compliance, not loyalty. In this session, learn a new framework built on three pillars: knowing who your customers are before they ever buy (Identity), respecting their time at every touchpoint (Speed), and delivering service that transforms buyers into believers (Experience). Walk away with a 30-day action plan to shift from vanity metrics to the one that matters: cost per good customer. eTail 2026 · Palm Springs Traditional loyalty programs are broken—points, perks, and discount loops buy compliance, not loyalty. In this session, learn a new framework built on three pillars: knowing who your customers are before they ever buy (Identity), respecting their time at every touchpoint (Speed), and delivering service that transforms buyers into believers (Experience). Walk away with a 30-day action plan to shift from vanity metrics to the one that matters: cost per good customer. eTail 2026 · Palm Springs Thu, 05 Mar 2026 00:00:00 -0500 https://speakerdeck.com/kylebrucculeri20/the-give-to-get-era-redefining-loyalty-through-identity-speed-and-service https://speakerdeck.com/kylebrucculeri20/the-give-to-get-era-redefining-loyalty-through-identity-speed-and-service