https://speakerdeck.com/liddle 2026-05-05 10:44:53 -0400 Most brands are asking how to rank in AI search. That's the wrong question. The right one is why an AI would surface them at all. Five pillars for brands worth surfacing, beyond optimisation theatre. From BrightonSEO, May 2026. Most brands are asking how to rank in AI search. That's the wrong question. The right one is why an AI would surface them at all. Five pillars for brands worth surfacing, beyond optimisation theatre. From BrightonSEO, May 2026. Tue, 05 May 2026 00:00:00 -0400 https://speakerdeck.com/liddle/5-pillars-for-winning-in-ai-search-daniel-liddle-senior-seo-director-at-icrossing https://speakerdeck.com/liddle/5-pillars-for-winning-in-ai-search-daniel-liddle-senior-seo-director-at-icrossing