https://speakerdeck.com/lidiainfante 2026-04-27 06:57:30 -0400 Speaker: Lidia Infante Event: Digital PR Sumit, 2026 Brand is emerging as the third pillar of SEO, alongside content and technical optimisation. Search engines and large language models interpret brand strength through links, mentions, and how your brand connects to other known concepts via entities, proximity, and vector embeddings. In this session, Lidia provided an overview of studies that demonstrate the strong correlation between brand and SEO performance. As search behaviour shifts beyond traditional engines into platforms like Instagram, Pinterest, TikTok, and LLMs, understanding and enhancing your brand presence becomes more essential as ever before. You’ll walk away with actionable tips including how to implement organisation schema for SEO, optimise your social media profiles, and amplify content distribution to build brand visibility across all search surfaces. Speaker: Lidia Infante Event: Digital PR Sumit, 2026 Brand is emerging as the third pillar of SEO, alongside content and technical optimisation. Search engines and large language models interpret brand strength through links, mentions, and how your brand connects to other known concepts via entities, proximity, and vector embeddings. In this session, Lidia provided an overview of studies that demonstrate the strong correlation between brand and SEO performance. As search behaviour shifts beyond traditional engines into platforms like Instagram, Pinterest, TikTok, and LLMs, understanding and enhancing your brand presence becomes more essential as ever before. You’ll walk away with actionable tips including how to implement organisation schema for SEO, optimise your social media profiles, and amplify content distribution to build brand visibility across all search surfaces. Mon, 27 Apr 2026 00:00:00 -0400 https://speakerdeck.com/lidiainfante/seo-and-brand-sitting-in-a-tree-k-i-s-s-i-n-g https://speakerdeck.com/lidiainfante/seo-and-brand-sitting-in-a-tree-k-i-s-s-i-n-g