Lisa Paasche is the founder of EKTE Vision and former CEO of Verve Search, the award-winning SEO and Digital PR agency she scaled and successfully sold to Omnicom Media Group. With more than 20 years of experience at the intersection of search, brand and business transformation, Lisa is known for combining deep industry expertise with a neuroscience-informed perspective on leadership, trust and human decision-making. Today, she works with founders, executives and leadership teams to help them navigate change, build trust at scale and create high-performing organisations in an AI-driven world. She is also the host and producer of the Being EKTE podcast, where she explores leadership, authenticity, innovation and the human side of business with founders and industry leaders https://speakerdeck.com/lisapaasche 2026-05-26 10:43:39 -0400 AI is changing how we search, work and create. But the biggest opportunities won't belong to the people with the best prompts. They'll belong to the people who understand what makes humans extraordinary. In this keynote from SEO Week in New York, Lisa Paasche shares the lessons she learned building Verve Search from an ordinary agency into one of the most awarded agencies in the industry, before selling the business to Omnicom Media Group. Through stories of impossible campaigns, neuroscience, leadership and human behaviour, Lisa explores why belief shapes performance, how psychological safety unlocks creativity, and why connection remains one of the most powerful competitive advantages in an AI-driven world. Topics include: • What AI will never replace • The neuroscience of belief and performance • Creativity and innovation under pressure • Psychological safety and high-performing teams • Nervous system regulation and decision-making • Human connection in a dopamine-driven world • Building cultures capable of extraordinary results Presented at SEO Week New York by Lisa Paasche, Founder of EKTE Vision and former CEO of Verve Search. AI is changing how we search, work and create. But the biggest opportunities won't belong to the people with the best prompts. They'll belong to the people who understand what makes humans extraordinary. In this keynote from SEO Week in New York, Lisa Paasche shares the lessons she learned building Verve Search from an ordinary agency into one of the most awarded agencies in the industry, before selling the business to Omnicom Media Group. Through stories of impossible campaigns, neuroscience, leadership and human behaviour, Lisa explores why belief shapes performance, how psychological safety unlocks creativity, and why connection remains one of the most powerful competitive advantages in an AI-driven world. Topics include: • What AI will never replace • The neuroscience of belief and performance • Creativity and innovation under pressure • Psychological safety and high-performing teams • Nervous system regulation and decision-making • Human connection in a dopamine-driven world • Building cultures capable of extraordinary results Presented at SEO Week New York by Lisa Paasche, Founder of EKTE Vision and former CEO of Verve Search. Wed, 27 May 2026 00:00:00 -0400 https://speakerdeck.com/lisapaasche/making-the-impossible-possible-the-human-advantage-in-the-age-of-ai https://speakerdeck.com/lisapaasche/making-the-impossible-possible-the-human-advantage-in-the-age-of-ai In this interactive leadership workshop, Lisa Paasche shares the principles behind EKTE Leadership—a neuroscience-informed approach to leadership, communication, culture and performance. Drawing on her experience building and scaling award-winning agency Verve Search before its acquisition by Omnicom Media Group, Lisa explores how beliefs shape performance, why psychological safety matters, how nervous system states influence decision-making, and the role authenticity, trust and healthy disagreement play in creating exceptional teams. The session combined real business stories, practical leadership frameworks, behavioural profiling, neuroscience and experiential exercises designed to help leaders build stronger, more connected and more resilient teams. Topics include: • Psychological Safety & Human Performance • Nervous System Regulation & Decision-Making • Trust, Connection & Team Dynamics • Authentic Leadership • Communication & Conflict Resolution • DISC Behavioural Profiling • Accountability & Ownership • Building Shared Vision & Culture Presented at HiveMCR Leadership Training Day by Lisa Paasche, Founder of EKTE Vision. In this interactive leadership workshop, Lisa Paasche shares the principles behind EKTE Leadership—a neuroscience-informed approach to leadership, communication, culture and performance. Drawing on her experience building and scaling award-winning agency Verve Search before its acquisition by Omnicom Media Group, Lisa explores how beliefs shape performance, why psychological safety matters, how nervous system states influence decision-making, and the role authenticity, trust and healthy disagreement play in creating exceptional teams. The session combined real business stories, practical leadership frameworks, behavioural profiling, neuroscience and experiential exercises designed to help leaders build stronger, more connected and more resilient teams. Topics include: • Psychological Safety & Human Performance • Nervous System Regulation & Decision-Making • Trust, Connection & Team Dynamics • Authentic Leadership • Communication & Conflict Resolution • DISC Behavioural Profiling • Accountability & Ownership • Building Shared Vision & Culture Presented at HiveMCR Leadership Training Day by Lisa Paasche, Founder of EKTE Vision. Tue, 26 May 2026 00:00:00 -0400 https://speakerdeck.com/lisapaasche/ekte-leadership-the-human-skills-behind-high-performing-teams https://speakerdeck.com/lisapaasche/ekte-leadership-the-human-skills-behind-high-performing-teams