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    <title>Mario Viviani</title>
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      <title>5 Best Practices of Top-Earning Mobile Apps and Games</title>
      <description>Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.</description>
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      <content:encoded>Amazon is famously metrics-driven and obsessed with customer satisfaction. In its role as a mobile app publisher, it is perfectly positioned to analyze and interpret millions of mobile downloads and in-app purchases, leading to some surprising and intriguing insights into mobile app engagement and monetization. Here Amazon presents the results of a cohort analysis designed to identify best practices common among the top 50 revenue-generating apps and games in its Amazon Appstore for Android.</content:encoded>
      <pubDate>Wed, 22 Jun 2016 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/mariuxtheone/5-best-practices-of-top-earning-mobile-apps-and-games</link>
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      <title>Peter Heinrich - Amazon Dev Day - Going Native on Fire TV: Building a Game with Android Studio and the NDK</title>
      <description>Fire TV is a powerful and inexpensive Android streaming device, ideal for bringing mobile games to the living room and the biggest screen in the house. The Native Development Kit allows developers to create games using C/C++ on Android devices, achieving exceptional performance on a platform traditionally programmed in Java. In this session you will learn how to configure Android Studio for NDK support; create a simple, extensible game loop using OpenGL and C/C++; and deploy and debug on Fire TV.</description>
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      <content:encoded>Fire TV is a powerful and inexpensive Android streaming device, ideal for bringing mobile games to the living room and the biggest screen in the house. The Native Development Kit allows developers to create games using C/C++ on Android devices, achieving exceptional performance on a platform traditionally programmed in Java. In this session you will learn how to configure Android Studio for NDK support; create a simple, extensible game loop using OpenGL and C/C++; and deploy and debug on Fire TV.</content:encoded>
      <pubDate>Mon, 20 Jun 2016 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/mariuxtheone/peter-heinrich-amazon-dev-day-going-native-on-fire-tv-building-a-game-with-android-studio-and-the-ndk</link>
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      <title>Introduction to Amazon Appstore</title>
      <description>An introduction to Amazon Appstore and Amazon Apps and Games Services</description>
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      <content:encoded>An introduction to Amazon Appstore and Amazon Apps and Games Services</content:encoded>
      <pubDate>Mon, 20 Jun 2016 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/mariuxtheone/introduction-to-amazon-appstore</link>
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      <title>Promoting Your App for Organic Growth</title>
      <description>How far would you go to make your app successful? Everyone has a strategy, and as an app publisher, Amazon has seen the good, the bad, and the ugly. Hear the tactics and best practices for actually achieving the results you want: more downloads, good reviews, and high monetization.</description>
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      <content:encoded>How far would you go to make your app successful? Everyone has a strategy, and as an app publisher, Amazon has seen the good, the bad, and the ugly. Hear the tactics and best practices for actually achieving the results you want: more downloads, good reviews, and high monetization.</content:encoded>
      <pubDate>Mon, 20 Jun 2016 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/mariuxtheone/promoting-your-app-for-organic-growth</link>
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      <title>Optimise Your App UI for Amazon Fire Tablets</title>
      <description>We’ll deep dive into understanding screen resolution and density of Android Devices, in particular the new line of Fire tablets, disclose the best strategies to properly create and size the layouts and graphical resources of your app, teach you how to provide a correctly-size app icon for Fire OS 5, and how to explicitly declare support for Fire tablets in your Android app manifest.</description>
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      <content:encoded>We’ll deep dive into understanding screen resolution and density of Android Devices, in particular the new line of Fire tablets, disclose the best strategies to properly create and size the layouts and graphical resources of your app, teach you how to provide a correctly-size app icon for Fire OS 5, and how to explicitly declare support for Fire tablets in your Android app manifest.</content:encoded>
      <pubDate>Thu, 12 May 2016 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/mariuxtheone/optimise-your-app-ui-for-amazon-fire-tablets</link>
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      <title>Monetise 100% of Your App User Base with Amazon Underground</title>
      <description>Learn how you can monetize 100% of your Android users with Amazon Underground. Did you know that Goat Simulator made more money on Amazon Underground in December than on any other Android Platform and Gerard Piqué’s Final Kick saw over 1500% more revenue in Amazon Underground? With Amazon Underground’s monetisation approach, Amazon pays you for every minute a customer uses your Amazon Underground app, and customers pay nothing. In this talk we’ll discover everything you need to know about Amazon Underground, how to get started, and how developers are increasing their revenue and downloads with Amazon Underground.</description>
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      <content:encoded>Learn how you can monetize 100% of your Android users with Amazon Underground. Did you know that Goat Simulator made more money on Amazon Underground in December than on any other Android Platform and Gerard Piqué’s Final Kick saw over 1500% more revenue in Amazon Underground? With Amazon Underground’s monetisation approach, Amazon pays you for every minute a customer uses your Amazon Underground app, and customers pay nothing. In this talk we’ll discover everything you need to know about Amazon Underground, how to get started, and how developers are increasing their revenue and downloads with Amazon Underground.</content:encoded>
      <pubDate>Thu, 12 May 2016 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/mariuxtheone/monetise-100-percent-of-your-app-user-base-with-amazon-underground</link>
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      <title>Bringing Your App to the Living Room: Android Development on Amazon Fire TV</title>
      <description>Mobile development is not just about mobile devices anymore: Android scaled up from mobile devices to the TV screen, and developers have now the occasion to start building for a brand new use case: the 10-foot experience. In this session, we cover what's needed to bring your Android app to the living room: we’ll dive into the Leanback Android support library and understand how to take advantage of the big TV screen while using new UI patterns for app navigation through the remote, and how to run your first TV app on Amazon Fire TV.</description>
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      <content:encoded>Mobile development is not just about mobile devices anymore: Android scaled up from mobile devices to the TV screen, and developers have now the occasion to start building for a brand new use case: the 10-foot experience. In this session, we cover what's needed to bring your Android app to the living room: we’ll dive into the Leanback Android support library and understand how to take advantage of the big TV screen while using new UI patterns for app navigation through the remote, and how to run your first TV app on Amazon Fire TV.</content:encoded>
      <pubDate>Thu, 12 May 2016 00:00:00 -0400</pubDate>
      <link>https://speakerdeck.com/mariuxtheone/bringing-your-app-to-the-living-room-android-development-on-amazon-fire-tv</link>
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