-> https://www.linkedin.com/in/ressmann -> https://www.symbionts.de/ https://speakerdeck.com/martech 2019-12-10 06:11:48 -0500 Arms race on OnSite, AdTech and Publisher side. In times of Browser Tracking Prevention, DSGVO & Adblocking the question arises how the online industry can deal with the crumbling cookie or replace it with a substitute... Here are a few possibilities. [cookie substitution, consent, GDPR, adblocking, tag, tracking, targeting, retargeting, fingerprinting, customer journey, dco, attribution, etag, cache, meta data, login alliance, itp, etp, walled garden, adid, werbeid, unifiedid, household graph, cdp, taxonomie, dmp, 1st party, segment, 3rd party, doh, programmatic, havas, havasmedia, ressmann, online media, display, advertising, martech, adtech, data driven, s2s] Arms race on OnSite, AdTech and Publisher side. In times of Browser Tracking Prevention, DSGVO & Adblocking the question arises how the online industry can deal with the crumbling cookie or replace it with a substitute... Here are a few possibilities. [cookie substitution, consent, GDPR, adblocking, tag, tracking, targeting, retargeting, fingerprinting, customer journey, dco, attribution, etag, cache, meta data, login alliance, itp, etp, walled garden, adid, werbeid, unifiedid, household graph, cdp, taxonomie, dmp, 1st party, segment, 3rd party, doh, programmatic, havas, havasmedia, ressmann, online media, display, advertising, martech, adtech, data driven, s2s] Mon, 11 Nov 2019 00:00:00 -0500 https://speakerdeck.com/martech/possible-cookie-substitutions-the-cookie-crumbles https://speakerdeck.com/martech/possible-cookie-substitutions-the-cookie-crumbles Wettrüsten auf OnSite, AdTech und Publisher Seite. In Zeiten von Browser Tracking Präventionen, DSGVO & Adblocking stellt sich die Frage wie die Online Branche mit dem kümmelnden Cookie umgehen bzw in ersetzen / substituieren kann... Hier ein paar Möglichkeiten... [cookie substitution, consent, dsgvo, adblocking, tag, tracking, targeting, retargeting, fingerprinting, customer journey, dco, attribution, etag, cache, meta data, login alliance, itp, etp, walled garden, adid, werbeid, unifiedid, household graph, cdp, taxonomie, dmp, 1st party, segment, 3rd party, doh, programmatic, havas, havasmedia, ressmann, online media, display, advertising, martech, adtech, data driven, s2s] Wettrüsten auf OnSite, AdTech und Publisher Seite. In Zeiten von Browser Tracking Präventionen, DSGVO & Adblocking stellt sich die Frage wie die Online Branche mit dem kümmelnden Cookie umgehen bzw in ersetzen / substituieren kann... Hier ein paar Möglichkeiten... [cookie substitution, consent, dsgvo, adblocking, tag, tracking, targeting, retargeting, fingerprinting, customer journey, dco, attribution, etag, cache, meta data, login alliance, itp, etp, walled garden, adid, werbeid, unifiedid, household graph, cdp, taxonomie, dmp, 1st party, segment, 3rd party, doh, programmatic, havas, havasmedia, ressmann, online media, display, advertising, martech, adtech, data driven, s2s] Mon, 11 Nov 2019 00:00:00 -0500 https://speakerdeck.com/martech/mogliche-cookie-substitutionen-the-cookie-crumbles https://speakerdeck.com/martech/mogliche-cookie-substitutionen-the-cookie-crumbles