How to Avoid OKR Fake News - OKR Forum Amsterdam 2019

How to Avoid OKR Fake News - OKR Forum Amsterdam 2019

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Felipe Castro

October 03, 2019
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  1. 1.
  2. 13.

    felipecastro.com Abraham Lincoln “If an OKR example is on the

    internet then it must be true, and you can’t question it. ” felipecastro.com
  3. 14.
  4. 21.

    How long does it take on average for my friend

    to drink one bottle of whisky? felipecastro.com
  5. 22.

    12 Bottles of Whisky felipecastro.com • His whisky cabinet has

    enough space for 12 bottles, and he always keeps it full. • Whenever he finishes a bottle, he removes it from the cabinet, opens a new one, and adds the new bottle to the bar. • Every year, he drinks 6 whisky bottles on average. Paulo Caroli
  6. 24.

    Question: • Considering that the cabinet holds 12 bottles of

    whisky and that my friend drinks an average of 6 bottles per year, how long does it take on average for him to drink one bottle of whisky? felipecastro.com (A) 6 months. (B) 3 months. (C) 2 months. (D) 1 year. (E) 2 years.
  7. 25.

    12 Bottles of Whisky felipecastro.com Focused on one bottle: 2

    months Drinking from 12 bottles: 2 years Paulo Caroli
  8. 26.

    When you see a company that can’t get anything done,

    it’s because they are drinking from 12 bottles at the same time. felipecastro.com
  9. 27.

    “Maybe instead of having 20 projects that move slowly, we

    should have 3 that move fast.” Senior Executive from a Fortune 500 Company felipecastro.com
  10. 35.

    It’s tremendously hard to get teams to be super ambitious.

    They tend to assume that things are impossible, rather than figuring out what’s actually possible. Larry Page, Google Co-founder and CEO
  11. 38.

    felipecastro.com • Just beyond the threshold of what seems possible.

    • Aspirational: Success means achieving 60-70% in aggregate. Moonshots
  12. 39.

    felipecastro.com • Just beyond the threshold of what seems possible.

    • Aspirational: Success means achieving 60-70% in aggregate. Moonshots The 60-70% range is arbitrary.
  13. 40.

    Example: Moonshots • Let’s say it currently takes 60 days

    to implement the product. felipecastro.com Traditional Approach Reduce implementation time from 60 days to 30 Moonshot Reduce implementation time from 60 days to 1
  14. 41.

    Even if you only get to reduce the time to

    5 days, that would still be a major achievement. felipecastro.com felipecastro.com
  15. 42.

    Moonshots Can Cause Problems • Lack of motivation: Achieving only

    70% of the OKRs can demotivate some people, especially in the beginning. • Lack of stretch: Sometimes people think that “70 is the new 100” and settle for it. • Not accepting failure: Managers may push teams always to reach 100% of them. felipecastro.com
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    felipecastro.com • Just beyond the threshold of what seems possible.

    • Aspirational: Success means achieving 60-70% in aggregate. • Hard but achievable. Not a walk in the park. • Success means achieving 100%. Moonshots vs. Roofshots
  17. 47.

    felipecastro.com • Just beyond the threshold of what seems possible.

    • Aspirational: Success means achieving 60-70% in aggregate. • Hard but achievable. Not a walk in the park. • Success means achieving 100%. Moonshots vs. Roofshots Start here
  18. 48.

    Adopting moonshots is a journey. Start with roofshots and set

    more ambitious OKRs over time. felipecastro.com
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  20. 58.

    Key Results Measure outcomes: the value and the benefits you

    deliver to your customers or your company. They are measurable on a sliding scale. Activities Are outputs. Everything you deliver: tasks, projects, programs, features, epics and initiatives associated with achieving team or company-level OKRs. They are usually binary (done or not done). Key Results vs. Activities felipecastro.com
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  22. 63.

    Or imagine that you are presenting your OKR to a

    character from your favorite TV show. felipecastro.com
  23. 69.
  24. 71.

    “But John Doerr included activities as OKR examples in Measure

    What Matters” Lame argument felipecastro.com
  25. 75.

    felipecastro.com Institute a culture that attracts and retains A players

    •Focus on hiring A player managers/ leaders. •Ensure ongoing mentoring/ coaching opportunities. •Create a culture of learning for development of new and existing employees. Establish the 8086 as the highest performance 16-bit microprocessor family, as measured by: •Develop and publish five benchmarks showing superior 8086 family performance. •Repackage the entire 8086 family of products. •Get the 8MHz part into production. •Sample the arithmetic coprocessor no later than June 15. Reach 1 billion hours of watch time per day [by 2016], with growth driven by: •Search team + Main App (+ XX%), Living Room (+ XX%). •Grow kids’ engagement and gaming watch time (X watch hours per day). •Launch YouTube VR experience and grow VR catalog from X to Y videos.
  26. 76.

    felipecastro.com Institute a culture that attracts and retains A players

    •Focus on hiring A player managers/ leaders. •Ensure ongoing mentoring/ coaching opportunities. •Create a culture of learning for development of new and existing employees. Establish the 8086 as the highest performance 16-bit microprocessor family, as measured by: •Develop and publish five benchmarks showing superior 8086 family performance. •Repackage the entire 8086 family of products. •Get the 8MHz part into production. •Sample the arithmetic coprocessor no later than June 15. Reach 1 billion hours of watch time per day [by 2016], with growth driven by: •Search team + Main App (+ XX%), Living Room (+ XX%). •Grow kids’ engagement and gaming watch time (X watch hours per day). •Launch YouTube VR experience and grow VR catalog from X to Y videos. Things we can’t measure
  27. 77.

    felipecastro.com Institute a culture that attracts and retains A players

    •Focus on hiring A player managers/ leaders. •Ensure ongoing mentoring/ coaching opportunities. •Create a culture of learning for development of new and existing employees. Establish the 8086 as the highest performance 16-bit microprocessor family, as measured by: •Develop and publish five benchmarks showing superior 8086 family performance. •Repackage the entire 8086 family of products. •Get the 8MHz part into production. •Sample the arithmetic coprocessor no later than June 15. Reach 1 billion hours of watch time per day [by 2016], with growth driven by: •Search team + Main App (+ XX%), Living Room (+ XX%). •Grow kids’ engagement and gaming watch time (X watch hours per day). •Launch YouTube VR experience and grow VR catalog from X to Y videos. Activities Things we can’t measure
  28. 78.

    felipecastro.com Institute a culture that attracts and retains A players

    •Focus on hiring A player managers/ leaders. •Ensure ongoing mentoring/ coaching opportunities. •Create a culture of learning for development of new and existing employees. Establish the 8086 as the highest performance 16-bit microprocessor family, as measured by: •Develop and publish five benchmarks showing superior 8086 family performance. •Repackage the entire 8086 family of products. •Get the 8MHz part into production. •Sample the arithmetic coprocessor no later than June 15. Reach 1 billion hours of watch time per day [by 2016], with growth driven by: •Search team + Main App (+ XX%), Living Room (+ XX%). •Grow kids’ engagement and gaming watch time (X watch hours per day). •Launch YouTube VR experience and grow VR catalog from X to Y videos. Activities Real Key Results Things we can’t measure
  29. 79.

    felipecastro.com Institute a culture that attracts and retains A players

    Establish the 8086 as the highest performance 16-bit microprocessor family, as measured by: Reach 1 billion hours of watch time per day [by 2016], with growth driven by: •Focus on hiring A player managers/ leaders. •Ensure ongoing mentoring/ coaching opportunities. •Create a culture of learning for development of new and existing employees. •Develop and publish five benchmarks showing superior 8086 family performance. •Repackage the entire 8086 family of products. •Get the 8MHz part into production. •Sample the arithmetic coprocessor no later than June 15. •Search team + Main App (+ XX%), Living Room (+ XX%). •Grow kids’ engagement and gaming watch time (X watch hours per day). •Launch YouTube VR experience and grow VR catalog from X to Y videos. Activities Real Key Results Things we can’t measure HR dept from a random startup in 1976 Today