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OutcomeTalk London: OKR and COVID-19

OutcomeTalk London: OKR and COVID-19

Felipe Castro

May 07, 2020
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  1. felipecastro.com • Click to edit Master text styles • OutcomeTalk

    is a community of people interested in outcome- based planning and OKR (Objectives and Key Results). • We want to create a global network of informal meetups where people can share their experience. • Inspired by Business Agility Meetups and ProductTank. • Stay tuned! About OutcomeTalk
  2. felipecastro.com • Click to edit Master text styles • Even

    people who are used to working from home won’t be able to perform normally. Protect Your People
  3. felipecastro.com • Click to edit Master text styles • Orgs

    need to make people feel safer and reduce their cognitive overload. • Leaders must ask: How can we provide the conditions our employees need to work in this environment? Protect Your People
  4. felipecastro.com • Click to edit Master text styles • Orgs

    have to create more open environments so employees can speak up, ask for help, or offer an idea. • “We can’t just overhear what’s happening in the next cubicle,” says Harvard's Amy Edmondson. Protect Your People
  5. felipecastro.com • Click to edit Master text styles • Can

    team members take risks without feeling insecure or embarrassed? • Can they overcome fear and reluctance to speak up? • Google found that psych safety is the leading dynamic that sets successful teams apart. Psychological Safety
  6. felipecastro.com • Click to edit Master text styles Outcome-Based Planning

    Outcome-based planning: a business philosophy where organizations plan around the outcomes they want to achieve instead of planning around projects and activities that may or may not work.
  7. felipecastro.com • Click to edit Master text styles Begin With

    the End in Mind • Start with a clear understanding of your destination, of what you are trying to achieve. • Then work to make it happen.
  8. felipecastro.com • Click to edit Master text styles Activity Thinking

    • Activity thinking is the way most people naturally and instinctively approach problems. It asks: • What should we do? • Who can do it? • When can we start? • Activity thinking focuses on getting started and not on what we are trying to accomplish.
  9. We Are Agile! felipecastro.com Jan Feb Mar Apr May Jun

    Jul Aug Sept Oct Nov Dec Build Jake Knapp Business case ? No measurement, no learning
  10. felipecastro.com • Click to edit Master text styles Outcome Thinking

    vs. Activity Thinking Outcome Thinking Activity Thinking Begin with the end in mind Getting started What we want to achieve? What should we do? Who can do it? When can we start?
  11. felipecastro.com • Click to edit Master text styles OKR and

    Outcome-based planning • OKR is the best tool we have today to help companies adopt outcome-based planning. • Using OKR as an activity management tool is a huge waste of time and effort. • We have lots of evidence from different companies showing that most ideas fail.
  12. “At Google and Bing, only about 10% to 20% of

    experiments generate positive results.” felipecastro.com
  13. felipecastro.com • Click to edit Master text styles Fareed Mosavat,

    Slack’s Director of Product and Lifecycle “if you are on an experiment-driven team, get used to, at best, 70% of your work being thrown away.”
  14. felipecastro.com • Click to edit Master text styles Stefan Thomke,

    Harvard Business School At Booking.com, only about 10% of experiments generate positive results.
  15. felipecastro.com • Click to edit Master text styles Regis Hadiaris,

    Quicken Loans “I’ve been doing this for 5 years, and I can only ‘guess’ the outcome of a test about 33% of the time!”
  16. If you believed you could predict the future and tell

    which ideas would work or not, let the current crisis serve as a wake-up call. felipecastro.com
  17. felipecastro.com Buckets The outcomes you want to achieve. OKRs Activities

    Ideas to achieve our OKRs, they may or may not work
  18. Beware of Output Metrics Those are NOT good Key Results:

    •Deliver 100% of my tasks. •Increase the number of items delivered from X to Y. •Publish 5 articles on the blog. felipecastro.com So what?
  19. Aspirational Targets felipecastro.com • Given the current level of uncertainty,

    it will be hard to get teams to commit to a certain number. • Instead, many of your Key Results will be “aspirational,” not in the sense of being very ambitious, but because they will be unpredictable.
  20. Relative Targets felipecastro.com • Let’s say a product sees a

    20% drop in revenue during this quarter. Terrible, right? • What if the competition sees a 40% drop in revenue, meaning that the product gained market share? • Try to set targets that are relative to other players in your industry or segment. • Focus on performing better than your comparables instead of against a fixed target.
  21. Monthly Target Reviews felipecastro.com • Companies can set quarterly OKRs

    with monthly target reviews. • Instead of a full OKR setting cycle, teams can simply review their targets based on what they learned about their OKRs and assumptions.
  22. Continuous Stretching felipecastro.com • Alternative technique to help teams set

    more ambitious targets over time. • Instead of setting an ambitious target (a “stretch goal”) at the beginning of the quarter, teams can “raise the bar” and increase the target if they get too close to it. • OKRs have to take us out of our comfort zones, and if they are too easy, we can review them.