Presented through CASCADE SF at Runway SF on September 4, 2013.
"Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success."
—Tim Brown, president and CEO of IDEO
In this talk, we will explore how to apply a design thinking mindset to your discovery and design process. You will walk away with new strategies for:
* Building client trust
* Facilitating client communication and collaboration
* Establishing a common design language
* Reducing time and controlling scope
* Guiding clients to solutions you know will work
We will look at how using physical tools and time-bound workshops can encourage client creativity and engagement, and how setting a tone of openness, compassion, and play can transform your client’s experience in your next project. You'll walk away with a deeper understanding of the design thinking mindset, and tips and tricks for crafting your own arsenal of physical artifacts to aid you in your design process.
Video of this talk available here: https://www.youtube.com/watch?v=2tPXgFBzLRs