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Making the Leap: Building service design capability in yourself and your organization

Making the Leap: Building service design capability in yourself and your organization

Organizations everywhere are making the transition from products to services. With this transition comes a new set of design challenges. We must adopt a new mindset and methodology to not only create memorable and valuable service experiences for our customers, but also empower our organizations to change the way we do business for the better. But how do we grow this capacity for service design in ourselves and our organizations?

In this talk, I share some of what I've learned on my journey in building service design capability in myself and my organization.

This talk covers:
* What does it mean to be a service designer?
* What does a service-design-minded organization look like?
* How can you grow from UX to service design?
* How can you find service design opportunities in your organization?

You’ll walk away with:
* Understanding core competencies of service design
* The difference between UX and service design
* A perspective on service design as a career
* Strategies for introducing service design to your organization

Presented at EvolveUX in San Francisco, June 15, 2016

Megan Erin Miller

June 15, 2016
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Transcript

  1. Building service design capability in yourself and your organization
    Megan Erin Miller // @meganerinmiller // June 15, 2016 // EvolveUX
    Making
    the Leap

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  3. User Experience
    Service Design

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  4. User Experience
    Service Design

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  10. User Experience

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  11. User Experience

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  19. Service Design

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  30. Make
    decision
    Get
    started
    Receive
    service
    End
    service

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  31. Make
    decision
    Get
    started
    Receive
    service
    End
    service

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  32. Make
    decision
    Get
    started
    Receive
    service
    End
    service

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  33. Make
    decision
    Get
    started
    Receive
    service
    End
    service

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  34. Make
    decision
    Get
    started
    Receive
    service
    End
    service

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  35. Make
    decision
    Get
    started
    Receive
    service
    End
    service

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  40. “If user experience design is
    welding in the garage, service
    design is welding at the bottom of
    the ocean… on a deep sea oil rig.”
    — Erik Flowers

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  58. Decide to
    order
    Place
    order
    Out for
    delivery
    Cupcake
    delivered
    Confirm
    delivery
    Selfie
    thankyou
    Rate
    order

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  59. Decide to
    order
    Place
    order
    Out for
    delivery
    Cupcake
    delivered
    Confirm
    delivery
    Selfie
    thank you
    Rate
    order

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  60. Evidencing

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  61. Evidencing

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  62. Decide to
    order
    Place
    order
    Out for
    delivery
    Cupcake
    delivered
    Confirm
    delivery
    Selfie
    thankyou
    Rate
    order
    Decide to
    order

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  64. Traffic
    makes
    him late
    Loves
    getting
    the selfie
    Surprised
    by cupcake
    Confused

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  68. Investigating

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  73. Remediating

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  77. Storytelling

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  84. Visioning

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  87. Aligning

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  88. Evidencing Investigating Remediating
    Visioning Aligning
    Storytelling

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  90. Evidencing Investigating Remediating
    Visioning Aligning
    Storytelling
    Journey Mapping,
    Service Blueprinting,
    Personas, Systems
    mapping
    Ethnographic,
    Participatory, and
    Evaluative Research,
    Quantitative analysis
    Root Cause
    Analysis,
    Service Blueprinting,
    Strategic Roadmaps
    Presenting,
    Video editing,
    Storyboarding,
    Use Cases
    Storyboarding,
    Prototyping,
    Role Play, Future
    Blueprinting
    Relationship
    Building, Stakeholder
    Analysis, Motivation
    Matrix

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  92. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  93. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  94. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  95. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  96. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  97. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  98. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  99. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  100. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  101. Empathy
    Communication
    Facilitation
    Systems Thinking
    Synthesis
    Future Visioning
    Storytelling
    Visualization
    Making
    Leading

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  111. Make
    the Leap

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  115. www.practicalservicedesign.com
    950+ service
    designers in our
    Slack community

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  118. @meganerinmiller
    www.practicalservicedesign.com

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