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Year One of the University IT Service Design Team

Megan Erin Miller
December 08, 2016

Year One of the University IT Service Design Team

At the Stanford University IT Unconference 2016, I presented an update on the first year of the UIT Service Design Team, with an intro to Service Design at the beginning.

Presented December 8, 2016 at Stanford University IT Unconference

Megan Erin Miller

December 08, 2016
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  1. Year One of the University IT
    Service Design Team
    IT Unconference – December 8, 2016

    Megan Erin Miller, Service Design Manager, University IT

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  2. What is service
    design?

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  3. Service design is…
    Design thinking &
    Human-Centered Design,
    applied to services

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  4. Example 1
    IT Unconference

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  5. Example 1
    IT Unconference
    Your journey as a participant
    “Frontstage” (end-to-end)

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  6. Example 1
    IT Unconference
    Your journey as a participant
    “Frontstage” (end-to-end)
    Delivery of the “experience”
    from the planning committee
    “Backstage” (surface-to-core)

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  7. Frontstage / Backstage

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  8. Line of visibility

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  9. Example 2
    AT&T - phone

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  10. Example 2
    AT&T - phone
    Service is a relationship over
    time, made up of many
    interactions
    “Touchpoints” (occur in channels)

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  11. Touchpoints + Channels

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  12. Touchpoints + Channels

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  13. The experience of a service creates
    the relationship between the
    service provider and the client.

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  14. Service Experience Lifecycle

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  15. Service Experience Lifecycle
    Before Begin During After

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  16. Service Experience Lifecycle
    Communications Ordering
    Service
    Team
    Help
    Desk
    Service
    Team
    Help
    Desk
    Service
    Team

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  17. Client Experience
    How our services are experienced
    Customer Lifecycle

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  18. Business Process
    How we manage and deliver our services
    Service Lifecycle

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  19. Two perspectives…
    Customer Lifecycle
    Service Lifecycle

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  20. Designing for service
    • Client benefit: seamless, quality,
    consistent service experiences
    • Organizational benefit:
    efficiency, integration, automation,
    process improvement, and also
    making our lives better!

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  21. So, how does this all work?

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  22. The University IT
    Service Design Team

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  23. Our Mission
    Design and facilitate
    quality service experiences
    across the entire University
    IT service catalog.

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  24. We partner with teams across
    the organization to…
    • Improve client experiences
    • Incubate new services
    • Cultivate a human-centered
    design culture and capability
    across University IT

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  25. Context…
    • Formed October 2015
    • Situated in Service Management
    Office, Shared Services, UIT
    • Year one: piloting, experimenting,
    developing practice and project
    partnerships

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  26. Who we are
    • Megan Erin Miller, Manager
    • Jo-Ann Cuevas, Service Designer
    • Megan Stanbury Miller, Sr. UX
    Designer (started this week!)
    • Sarah Traxler, Service Designer
    (joining January 2017)

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  27. What we offer
    • User research to understand client
    experience
    • Facilitating ideation of design solutions
    • Prototyping and testing new service
    concepts
    • Designing solutions for service concepts
    • Trainings and workshops for UIT teams

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  28. Service Blueprinting
    Journey Mapping
    Touchpoint Strategy
    Touchpoint Mapping
    Personas
    User Experience
    Information
    Architecture
    Surveys
    Focus Groups
    User Interviews
    Service Value Definition
    Service Principles
    Workshops Trainings
    Experience
    Metrics
    Storyboarding
    Prototyping
    Testing
    Service Simulation
    Design Thinking
    Qualitative
    Research

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  29. Highlights from Year One

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  30. Highlights from Year One
    Document Storage
    & Collaboration
    Conducted in-depth user
    research to understand how
    campus community is using
    our file storage and
    collaboration services, to
    inform strategic
    recommendation.
    November 2015 – January 2016

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  31. Highlights from Year One
    “Security as 

    a Service”
    Workshops
    Designed series of workshops
    for ISO all-staff retreat to guide
    team in adopting more user-
    centered mindset and practices,
    resulted in service re-
    architecting.
    March – April 2016

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  32. Highlights from Year One
    ServiceNow
    Portal Design
    Design of front-facing user
    experience of Stanford’s
    new Services portal,
    including user testing of
    interface and taxonomy.
    March 2016 – Ongoing

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  33. Highlights from Year One
    Technology
    Training Service
    Design Workshops
    Providing training and coaching
    regarding adopting more
    human-centered design
    practices to assist in redesign
    and streamlining of core
    infrastructure, processes, and
    services.
    June – December 2016

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  34. Highlights from Year One
    “IT of the Future” and
    Workforce Mobility
    User Research
    Conducting research in partnership
    with CRC, Computing Services, and
    Office of Sponsored Research to
    understand current pain points and
    needs for OSR staff around
    computing environment and
    support model.
    July – August 2016

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  35. Highlights from Year One
    Service
    Management
    Toolkit
    Designing and launching
    web-based toolkit to promote
    consistency of Service
    Management process and
    practice.
    January 2016 – Ongoing

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  36. What’s Underway

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  37. What’s underway
    Remote Presence &
    Videoconferencing
    UX Testing
    Partnering with School of
    Medicine and Redwood City A/V
    Subcommittee on evaluating
    user experience of
    videoconferencing and presence
    tools.
    October 2016 – January 2017

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  38. What’s underway
    Identity Access
    Management:
    Group
    Infrastructure
    Work with core team to improve
    the service experience of group
    infrastructure, informing choice of
    technology going forward, and
    defining future user experience.
    October 2016 – Ongoing

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  39. What’s underway
    Research
    Information
    Ecosystem
    Partnering with Dean of
    Research to conduct discovery
    and design around how UIT
    technology systems can better
    support faculty research.
    November 2016 – Ongoing

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  40. What’s underway
    Operator Services
    Center training:
    Quality Service
    Engagement
    Designing a reusable training
    program for OSC staff to reinforce
    quality client engagement skills
    and mindset, with plan to scale
    workshop to all UIT.
    TBD January 2017

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  41. Looking ahead to year two
    • Develop team practice
    • Partner for impact
    • Design Playbook for UIT
    • Scale capability

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  42. So…

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  43. Let’s discuss:
    How might service
    design be used to benefit
    campus through our IT
    service organizations?

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  44. To be continued!
    Megan Erin Miller

    [email protected]

    UIT Service Design Team

    [email protected]

    Service Design Community of Practice

    Email service-d[email protected] to be
    added

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