https://speakerdeck.com/monicamvaldez 2025-09-26 10:48:24 -0400 AI and automation are changing everything about paid media, but not everything should be left on autopilot. This session is built for PPC professionals who want to stay in control of their campaigns while letting machine learning do the heavy lifting. Monica Valdez will show you how to read between the algorithmic lines, spot when performance needs a human course correction, and confidently refine automated campaigns across Google Ads and paid social without breaking what’s working. AI and automation are changing everything about paid media, but not everything should be left on autopilot. This session is built for PPC professionals who want to stay in control of their campaigns while letting machine learning do the heavy lifting. Monica Valdez will show you how to read between the algorithmic lines, spot when performance needs a human course correction, and confidently refine automated campaigns across Google Ads and paid social without breaking what’s working. Fri, 18 Sep 2026 00:00:00 -0400 https://speakerdeck.com/monicamvaldez/the-human-side-of-automation-knowing-when-to-step-inhero https://speakerdeck.com/monicamvaldez/the-human-side-of-automation-knowing-when-to-step-inhero Achieving success with a small paid ads budget In today’s competitive digital landscape, making the most of a limited advertising budget is crucial for small and medium-sized businesses. In this session, Monica Valdez guides marketing professionals, small business owners, and digital advertisers through strategies for managing paid ad campaigns on platforms like Google and Meta with a monthly budget of $1,000 to $20,000. Monica covers how to set clear, actionable goals, identify the best targeting methods to reach the right audience, and adapt campaigns to capitalize on market opportunities. Attendees will leave with practical tips to enhance ad spend efficiency and drive meaningful results. Monica Valdez is a seasoned digital marketing consultant and owner of Green Blue Gray, helping businesses and agencies achieve success through strategic marketing solutions. With over two decades of experience across PPC, SEO, analytics, and more, she is passionate about turning insights into impactful actions. Monica is also an active mentor, speaker, and community volunteer, dedicated to empowering others and driving positive change. Achieving success with a small paid ads budget In today’s competitive digital landscape, making the most of a limited advertising budget is crucial for small and medium-sized businesses. In this session, Monica Valdez guides marketing professionals, small business owners, and digital advertisers through strategies for managing paid ad campaigns on platforms like Google and Meta with a monthly budget of $1,000 to $20,000. Monica covers how to set clear, actionable goals, identify the best targeting methods to reach the right audience, and adapt campaigns to capitalize on market opportunities. Attendees will leave with practical tips to enhance ad spend efficiency and drive meaningful results. Monica Valdez is a seasoned digital marketing consultant and owner of Green Blue Gray, helping businesses and agencies achieve success through strategic marketing solutions. With over two decades of experience across PPC, SEO, analytics, and more, she is passionate about turning insights into impactful actions. Monica is also an active mentor, speaker, and community volunteer, dedicated to empowering others and driving positive change. Fri, 26 Sep 2025 00:00:00 -0400 https://speakerdeck.com/monicamvaldez/heroconf-achieving-success-with-a-small-paid-ads-budget-monica-valdez https://speakerdeck.com/monicamvaldez/heroconf-achieving-success-with-a-small-paid-ads-budget-monica-valdez