https://speakerdeck.com/naomifp 2026-05-05 03:19:45 -0400 Digital PR is the cornerstone of visibility, brand and authority, so why is it so difficult to get buy-in and budget as an in-house SEO? This talk explores the internal challenges that can make digital PR a difficult sell, from SLT hesitation to tension with in-house PR teams. It explsins how education and collaboration between SEO and PR teams can help the wider business understand the value and build the support needed for long-term success. Digital PR is the cornerstone of visibility, brand and authority, so why is it so difficult to get buy-in and budget as an in-house SEO? This talk explores the internal challenges that can make digital PR a difficult sell, from SLT hesitation to tension with in-house PR teams. It explsins how education and collaboration between SEO and PR teams can help the wider business understand the value and build the support needed for long-term success. Tue, 05 May 2026 00:00:00 -0400 https://speakerdeck.com/naomifp/the-in-house-buy-in-problem-why-seos-struggle-to-sell-digital-pr-and-how-to-fix-it https://speakerdeck.com/naomifp/the-in-house-buy-in-problem-why-seos-struggle-to-sell-digital-pr-and-how-to-fix-it