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PPT on Digital Marketing

PPT on Digital Marketing

What is digital Marketing ?
Benefits of digital marketing.
What does it consists of?
Objectives of Digital Marketing.
What is PPS

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Naresh Gurnani

July 27, 2022
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Transcript

  1. None
  2. Key Points  What is digital marketing  Benefits of

    digital marketing  What does digital marketing consist of  SEO  PPC  SEM  Content writing  Digital market Measurement
  3. Definition Digital marketing is an umbrella term for the marketing

    of product or services using digital technologies, mainly on the internet, but also including mobile phones display advertising or any other digital medium.
  4. Economical Real time Analysis Flexibility Instant feed back Impactful Time

    and effort saving
  5. ➢Reach the right audience ➢Engage with you audience ➢Motivate your

    audience to take your actions ➢Maximize return on investment
  6. Whenever you enter a query in a search engine and

    hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. if you have ever wondered why some of these websites rank better than the others then you must know that it is because of powerful web marketing technique called search engine optimization. ( SEO )
  7. ❑Sprout social ❑Offerpop ❑Nanigans ❑Facebook’s Power editor ❑Twitter native plateform

    ❑Emma ❑Marketo ❑Adroll
  8. Branding Social Media Content Marketing Email Marketing Video Production SEO

    Web Designing App Development Sem
  9. Optimization

  10. What is PPC ( pay-per-click ) marketing? Pay per click

    marketing is the way of using search engine advertising to generate clicks to your website, rather earning those click organically.
  11. Instant search visibility Target local to global market More chances

    to increase conversion rate Brand exposure Pay only when people click Limit your spend Reach functionality and Reporting
  12. Disadvantages Click Fraud Bidding War Less Trusted Heavy Competition Expensive

    Traffic stops when you stop playing Restricted to text and image ads You pay regardless to any sales Complicated
  13. Social media marketing is the form of internet marketing that

    utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help company increase brand exposure and broaden customer research.