https://speakerdeck.com/ngrodesky 2026-09-15 13:55:58 -0400 Search data can do more than inform keyword targeting. It can reveal customer needs, market opportunities, brand perception, and untapped areas of authority that shape a broader marketing strategy. In this BrightonSEO San Diego presentation, Nicole Grodesky demonstrates how to combine AI visibility research with traditional keyword research to uncover content gaps, identify strategic themes, and turn research into an actionable content roadmap. Using Sector 9 as a case study, she walks through a framework of Research → White Space → Themes → Strategy → Roadmap, showing how search intelligence can inform decisions beyond rankings and search volume. The presentation explores how to validate AI-generated insights with search data, distinguish search-led content opportunities from authority-building content, and develop a more intentional approach to content strategy. The takeaway: SEO isn't just about capturing existing demand. It's also a way to understand the market, identify opportunities, and shape the stories a brand can own. https://bohoseo.com/ Search data can do more than inform keyword targeting. It can reveal customer needs, market opportunities, brand perception, and untapped areas of authority that shape a broader marketing strategy. In this BrightonSEO San Diego presentation, Nicole Grodesky demonstrates how to combine AI visibility research with traditional keyword research to uncover content gaps, identify strategic themes, and turn research into an actionable content roadmap. Using Sector 9 as a case study, she walks through a framework of Research → White Space → Themes → Strategy → Roadmap, showing how search intelligence can inform decisions beyond rankings and search volume. The presentation explores how to validate AI-generated insights with search data, distinguish search-led content opportunities from authority-building content, and develop a more intentional approach to content strategy. The takeaway: SEO isn't just about capturing existing demand. It's also a way to understand the market, identify opportunities, and shape the stories a brand can own. https://bohoseo.com/ Tue, 15 Sep 2026 00:00:00 -0400 https://speakerdeck.com/ngrodesky/seo-as-a-research-engine-using-search-data-to-shape-marketing-strategy https://speakerdeck.com/ngrodesky/seo-as-a-research-engine-using-search-data-to-shape-marketing-strategy