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    <title>Nick van der Linde</title>
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      <title>Context is King – Crafting Smarter, Adaptive Digital Products Today</title>
      <description>This talk elaborates on an increasingly relevant–yet often overlooked–part of digital product design: user context. Now that we have all (sort of) mastered responsive design, our next challenge as designers and developers is creating smarter products that adapt to a user’s context. 

Playing around with data, device sensors and customer behaviour helps to anticipate a user’s intent, or tailor the user experience to a specific user’s context. Ultimately, these things offer exciting opportunities to create more efficient and enjoyable digital experiences. 

Main topics include: 
• examples of “smart” products and services 
• the key ingredients of the research, discovery and design approach used at Mirabeau 
• design principles for creating context-aware products</description>
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      <content:encoded>This talk elaborates on an increasingly relevant–yet often overlooked–part of digital product design: user context. Now that we have all (sort of) mastered responsive design, our next challenge as designers and developers is creating smarter products that adapt to a user’s context. 

Playing around with data, device sensors and customer behaviour helps to anticipate a user’s intent, or tailor the user experience to a specific user’s context. Ultimately, these things offer exciting opportunities to create more efficient and enjoyable digital experiences. 

Main topics include: 
• examples of “smart” products and services 
• the key ingredients of the research, discovery and design approach used at Mirabeau 
• design principles for creating context-aware products</content:encoded>
      <pubDate>Thu, 14 Apr 2016 00:00:00 -0400</pubDate>
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