results for virtually any business, regardless of its size, profit margins, profile and industry, which means that this type of content could also work like magic for you. Here are the 10 main benefits of press releases that are constantly appreciated by your clients.
A New Opportunity to Reach Your Targeted Audience 8. The Perfect Occasion to Distribute Your Content Across Different Channels 9. A Solid Relationship with Journalists 10. A Cost-Effective Method to Attract Deep-Pocketed Investors
brief. Aim for a maximum of two pages, but if you can Keep your press release to one page, all the better. Busy editors/journalists don't have the time (or inclination) to work their way through page after page of information. Keep your language simple, concise and to the point – avoid gibberish at all costs. 2. Use attention-grabbing headlines. Not only should your 'header' sum up the story, it should also engage and command interest, otherwise your release could get ignored or binned. Don't try to be overly cryptic or 'amusing' in your headline - it can backfire.
a release date. You need a date otherwise a journalist/editor will have no idea how old or new the story is. If, for any reason, you don't want your news revealed until a specific time, include an 'embargoed until' date. Journalists are usually happy to observe embargoes. 4. Convey the key facts in your first paragraph. Use 100 words maximum to explain who you are, what you're announcing, where it is taking place, when it's happening, possibly why and how. Answering each of these questions enables you to communicate the story's key facts. Treat this part as you would your elevator pitch.
the story - but keep it lean. Don't add information simply for the sake of it. Each subsequent paragraph should add color and interest to the story, which means avoiding unnecessary waffle. When a reader gets to the end of your press release, every important question about the story should have been answered. 6. Include some good quotes. Don't add information simply for the sake of it. Each subsequent paragraph should add color and interest to the story, which means avoiding unnecessary waffle. When a reader gets to the end of your press release, every important question about the story should have been answered.
profile or backgrounder and contacts. This should appear under the subheading 'Note to editor' and appear at the end of the release. It should explain need-to-know facts about your business (e.g. when formed, where located, how many employees, key products/services, key markets/customers, etc.). A couple of paragraphs will do the trick. Include a few interesting facts, too. A journalist might want to call you for some additional quotes, so make sure your release includes a contact name, email address, direct phone and mobile numbers, postal and web address.
photograph. If at all possible, you need to have an image to illustrate the story. It must be a high quality, high- resolution (i.e. 300 dpi) digital image saved in JPEG format. It could be of you, one of your people or one of your products (people shots are usually best) - try to make it visually interesting. Don't attach or embed it in the press release as many journalists dislike it or their servers block such mails. Instead, at the start of the release put 'High-resolution image available. Contact <email> or download from <site page link>.'
and grammatical mistakes. They will make you look sloppy and unprofessional. Spell- check your press release, then print it out and read closely through the copy again. Once you're satisfied there are no mistakes get someone else to double check. 10.Email your release to targeted contacts. Email is the most convenient way for journalists/editors to receive press releases. Paste your copy into the body of the email as plain text rather than sending it as an attachment. Contact publications and ask for the email address of the person to whom you need to send the release, but don't ring up to check it has arrived and/or will be used. Busy editors/journalists hate this.
to writing about new events, products or services of the company and submitting it to PR sites. It is an off-page SEO strategy the help popularize your events, products or services on the web to improve SEO of your site. A press release should be keyword-optimized, factual and informative so that it could generate interest in the readers. Furthermore, it should be used to share newsworthy content with the Targeted users. You can submit your Press Release, which you have written and we will post it on the site along with links back to your site, social media profiles, and any other links within it. It will be posted within 24 hours and promoted on our Twitter and Face-book accounts which have thousands of combined followers Send us your release by email. Make payment either by cheque or use the online payment gateway. Contact your nearest Business Wire India bureau for more information. Call us to confirm receipt. More Info Please Contact Us: Telegram : shalabhmishra Email : Shalabh.email@example.com Skype: Shalabh.Mishra