Tips For Logo Design

Presented by Phil MacIsaac, a thorough look at the process behind logo design.

https://dribbble.com/philmacisaac

Transcript

1. tips logo design 4
2. • For Gourd’s sake, keep it simple. • Aim to be timeless. • Don’t fall in love with yourself. • A solid logo should function in black and white. • Just do what the project calls for. keep these pearls in the back of your mind at all times: BEFORE YOU START TIPS 4 LOGO DESIGN PHIL MACISAAC DRIBBBLE MEETUP/29/5/2018
4. or, less popularly known as, TISSGF • thumbnail sketch • inspiration • sketch your concept(s)/draw • select (consult w/ client) • go hi-fidelity • finish it off PROCESS my process: TIPS 4 LOGO DESIGN PHIL MACISAAC DRIBBBLE MEETUP/29/5/2018
5. STEP 1 / THUMBNAIL SKETCH TIPS 4 LOGO DESIGN PHIL MACISAAC • Fast, fun, dirty • Literally as small as you can • Quickly sketch icons + write the wordmark in a variety of ways • Notebook. Sticky pad. Napkin. TP. Anywhere. • Use pen, pencil, sharpie… whatever makes you feel free, man. • Experiment • Think on paper thumbnail sketch: DRIBBBLE MEETUP/29/5/2018
7. STEP 2 / INSPIRATION TIPS 4 LOGO DESIGN PHIL MACISAAC Having a rough idea of the direction you’re headed, you can now: • Look at how others have treated similar cases. Design isn’t done in a vacuum. • Search Dribbble ;), Pinterest, Behance, books, flea market, etc. • Just look at stuff for a while... • Take notes • Initiate brain incubator / develop your concept(s) • Keep sketching... inspiration: DRIBBBLE MEETUP/29/5/2018
8. STEP 3 / SKETCH YOUR CONCEPTS/DRAW TIPS 4 LOGO DESIGN PHIL MACISAAC 29/5/2018 Now that you’ve developed your concept(s) a bit: • Move to a higher fidelity of sketching, ie. draw • By “draw” I mean be intentional; use care to ensure the idea is being articulated sufficiently, all the while remaining as simplistic and precise as possible. • Do as many variations as you can • Maybe take a step away for a sec/min/hour... sketch your concepts / draw:
9. STEP 4 / SELECT TIPS 4 LOGO DESIGN PHIL MACISAAC • Select your top 2-3 sketches • Show them to your client and discuss • AGAIN: don’t be in love with yourself. The ego is that ridiculous voice in your head that gets easily offended… tell it to take the afternoon off. • Once all parties are in accord about the direction of the artwork, go back to your dungeon and begin the conjuring... select (consult w/ client): DRIBBBLE MEETUP/29/5/2018
11. STEP 5 / GO HI-FIDELITY TIPS 4 LOGO DESIGN PHIL MACISAAC • Whip out your weapon of choice, ie. Illustrator, Photoshop, Sketch, Figma, etc. • Import your selected sketches and begin! • Start simple and consider things like: line weight, visual balance (squinting at the image helps with this), corner styles, contrast, etc. • Utilize a non-destructive workflow. • Keep going til you’re confident • BONUS: TRY A NEW TECHNIQUE. This will get your excitement levels up + learnding is göd. Now: Stop looking at it for a few minutes/hours/days. Go outside. Hug your loved ones. Meditate. Read. Play video games. Just go do you. go hi-fidelity: DRIBBBLE MEETUP/29/5/2018
14. STEP 6 / FINISH IT OFF TIPS 4 LOGO DESIGN PHIL MACISAAC • Done is better than perfect • Don’t overindulge • Package it neatly in the requested format(s), with adequate naming conventions, make sure everyone’s happy, • AND... finish it off: DRIBBBLE MEETUP/29/5/2018
15. BOB’S YOUR UNCLE TIPS 4 LOGO DESIGN PHIL MACISAAC Bob’s your uncle UNCLE BOB your uncle DRIBBBLE MEETUP/29/5/2018
16. phil@thinkingbig.net + Aaron Draplin’s process: https://www.youtube.com/watch?v=zOPA0NaeTBk