https://speakerdeck.com/phileaves 2026-04-28 10:52:05 -0400 In this Hero Conf talk, Phil dismantled the “ROAS Trap” by demonstrating how to identify the products which drive predictable repeat purchases and long-term brand value. He showed attendees how to build their own target ROAS model that ties CAC directly to LTV and payback windows, allowing for a more aggressive and profitable approach to Google Ads scaling. In this Hero Conf talk, Phil dismantled the “ROAS Trap” by demonstrating how to identify the products which drive predictable repeat purchases and long-term brand value. He showed attendees how to build their own target ROAS model that ties CAC directly to LTV and payback windows, allowing for a more aggressive and profitable approach to Google Ads scaling. Tue, 28 Apr 2026 00:00:00 -0400 https://speakerdeck.com/phileaves/product-sticky-by-design-the-plus-303-percent-ltv-unlock-ppc-ignores https://speakerdeck.com/phileaves/product-sticky-by-design-the-plus-303-percent-ltv-unlock-ppc-ignores