https://speakerdeck.com/piped_out 2025-10-22 14:19:54 -0400 How do you get better data for your business? Ditch the GA4 interface and instead use that excellent raw BigQuery data to build the metrics and dimensions that actually work for your business. How do you get better data for your business? Ditch the GA4 interface and instead use that excellent raw BigQuery data to build the metrics and dimensions that actually work for your business. Wed, 22 Oct 2025 00:00:00 -0400 https://speakerdeck.com/piped_out/personalising-ga4-sessions-with-raw-bigquery-data https://speakerdeck.com/piped_out/personalising-ga4-sessions-with-raw-bigquery-data