UX Research - Starting from Scratch

UX Research - Starting from Scratch

Slides from my talk on UX Research: Starting from Scratch at the BKK Web meetup on April 12, 2016

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Piyush Sinha

April 12, 2016
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Transcript

  1. 3.
  2. 5.

    • You’ve heard about UX Research and are curious what

    it is • You want to start conducting research at your organisation • You want to be a UX Researcher • You are a researcher or designer and are curious what I have to say • You’re a friend who showed up because I promised you donuts
  3. 7.

    UX RESEARCH FOCUSES ON UNDERSTANDING 
 • USER BEHAVIORS •

    NEEDS • MOTIVATIONS THROUGH OBSERVATION TECHNIQUES, TASK ANALYSIS, & OTHER FEEDBACK METHODOLOGIES.
  4. 9.

    KNOWN BY 
 MANY NAMES User Researcher Qualitative Researcher UX

    Researcher Quantitative Researcher Design Researcher Usability Researcher Usability Analyst Usability Specialist
  5. 10.

    STARTUPS
 
 UX RESEARCHER
 PRODUCT MANAGER UX DESIGNER AGENCIES &

    
 LARGER ORGANIZATIONS
 TEAM OF RESEARCHERS
  6. 12.

    Market Research What people say What people will buy Large

    samples sizes Broad insight UX Research What people do How people use a product or service Small sample sizes Deep, focused insight
  7. 16.

    STEP 1: OBJECTIVES • What is the challenge? • What

    do we want to accomplish? • What do we already know? • What do we need to know?
  8. 18.

    STEP 2: HYPOTHESIS Begin by thinking about the following •What

    questions do you have ? •Why do you have these questions? •What knowledge gap are you trying to fill ? •What decisions are you trying to make based on research results ? •What are your assumptions about users that if proven false, will cause you to fail?
  9. 19.

    STEP 2: HYPOTHESIS Now create some hypothesis in the following

    format
 We believe that doing [This] 
 For [These Users] 
 Will achieve [This Outcome] 
 
 We know that this is true if we see 
 [This Feedback]
  10. 21.

    STEP 3: METHODS Decide on a method to use •

    Generative & Evaluative • Quantitative & Qualitative • Attitude & Behavior
  11. 22.
  12. 23.
  13. 32.

    STEP 4: CONDUCT • Recruit users • Develop an interview

    guide and discussion aids • Test draft versions of your activities on coworkers. • Conduct your research.
  14. 34.

    STEP 5: SYNTHESIZE • Now that research is done, it’s

    time to find meaning in the data • The why behind a piece of data is always more important than the what.
  15. 35.

    STEP 5: SYNTHESIZE In the synthesis stage, regularly ask yourself

    and your team the following questions: • “What am I learning?” • “Does what I’ve learned change how we should frame the original research objective?” • “Did we prove or disprove our hypotheses?” • “Is there a pattern in the data that suggests new design considerations?”
  16. 36.

    STEP 5: SYNTHESIZE • “What are the implications of what

    I’m designing?” • “What outputs are most important for communicating what we’ve discovered?” • “Do I need to change what design activities I plan to do next?” • “What gaps in knowledge have I uncovered and might need to research at a later date?”
  17. 38.

    STEP 6: SHARE Research isn’t complete until you’ve shared your

    findings with your team • Don’t write long reports. No one reads them. • Create a short summary • Involve the team through one of the following methods
  18. 41.
  19. 46.
  20. 47.

    Observing the User Experience
 A Practitioner's Guide to User Research

    by Elizabeth Goodman 
 Mike Kuniavsky
 Andrea Moed