Slide 11
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Which metrics to analyze?
➔ Which are the regions from where your users are coming?
➔ Which browsers they use?
➔ What kind of devices they are using?
➔ How is your bounce rate vs dwell time across the site?
➔ Is there any bounce rate correlated to specific region, browser, or device?
➔ Are there specific pages / sections where user abandons an action?
➔ Site speed analytics