Slide 1

Slide 1 text

WEST 2017 SEO SITE audits http://bit.ly/etail-seo

Slide 2

Slide 2 text

@eywu linkedin.com/in/ericywu github.com/eywu

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

BEAR RACE

Slide 5

Slide 5 text

1. High Valued Opportunities • keywords: non-brand, 4 < position < 15 2. Search Results Analysis 3. Actions & Prioritization • Technical • Content • Links • User Experience site audits: the methodology

Slide 6

Slide 6 text

Tools of the trade

Slide 7

Slide 7 text

No content

Slide 8

Slide 8 text

No content

Slide 9

Slide 9 text

site audits: brand retailers, marketplaces, distributors

Slide 10

Slide 10 text

No content

Slide 11

Slide 11 text

No content

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

No content

Slide 14

Slide 14 text

No content

Slide 15

Slide 15 text

No content

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

Rating: The description has the same value as the Title. You should rather enter a brief and accurate summary of the page content in the Description.

Slide 19

Slide 19 text

No content

Slide 20

Slide 20 text

Naturally, you won't find any partially hydrogenated oils, high fructose corn syrup, or artificial anything but what you will find in Kashi's chewy granola bars is just …

Slide 21

Slide 21 text

user experience: modals + interstitials

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

No content

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

configure for the user experience

Slide 27

Slide 27 text

No content

Slide 28

Slide 28 text

content: reviews + UGC

Slide 29

Slide 29 text

No content

Slide 30

Slide 30 text

No content

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

No content

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

No content

Slide 36

Slide 36 text

No content

Slide 37

Slide 37 text

No content

Slide 38

Slide 38 text

No content

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

technical issues

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

No content

Slide 46

Slide 46 text

503 Service Unavailable

Slide 47

Slide 47 text

@eywu http://bit.ly/etail-seo