HELLO!
I am Paul Adams
Engineering Leadership:
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Zalando
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Wayfair
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Scout24 (“RightMove for Germany”)
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Vercel
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Narcissism Bit
Talking About Myself Before Talking About
Agility
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School
Dollar Academy
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Undergraduate
University College, Durham
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Postgraduate
University of Lincoln
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Now: Berlin
Engineering Leadership
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Controversial Bit
Where I Try To Grab Your Attention For
Just One Minute
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AGILITY
FAILED
Not only is agility dead, it never
really lived and was hardly ever
practiced properly.
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Zalando Bit
Where I Talk About Zalando
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2017
The Best Of Times, The
Worst Of Times
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“WE DO
SCRUM”
The poster-child process for
agility, sold as a perk!
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Zalando
Sells A Lot Of Shoes
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~€4.5billion
Revenue in 2017
~15,000 staff
Of which, ~3000 in tech
~200,000,000
Monthly visits
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Radical
Agility
For When You Are Tool Cool And Too Big For Scrum
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Drive
Daniel Pink’s Essay On Motivation
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The Components
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AUTONOMY
Teams are the basic unit of
engineering. A team should be
able to deliver without the need
for collaboration with another
team.
TRUST
Teams should always act with
good intent and assume other
teams are acting similarly.
We all have the skills we need to
get our job done well. If now, we
develop those skills as part of
our work.
MASTERY
We all know why we are here. Our
team knows why it is here. We
feel connected to the business.
PURPOSE
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Did It Work?
Nope.
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Was It Agile?
Also nope.
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“ …over processes and tools
…over comprehensive
documentation
…over contract
negotiation
…over following a plan
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Revealing Bit
Where I Wow You With Rhetoric
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Agility Had A
Branding Problem
▸ Everyone was agile…
▸ …But nobody was agile.
▸ They were all Scrum. Or Radical Agility.
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Switcheroo
In 2017 “nobody” was really agile,
but all claimed to be. In 2022
“nobody” really claims to be agile,
but are more agile than ever.
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THANKS!
Any questions?
You can find me at:
▸ @therealpadams
▸ [email protected]