Tweet
Tweet

Slide 1

Slide 1 text

John Eckman • @jeckman • #wpcampus THE GRASS IS ALWAYS GREENER: WHAT OTHER CMS’S OFFER HIGHER ED W P C A M P U S 2 0 1 8 John Eckman • @jeckman • #wpcampus

Slide 2

Slide 2 text

John Eckman • @jeckman • #wpcampus HIGHER EDUCATION, THEN CMS

Slide 3

Slide 3 text

John Eckman • @jeckman • #wpcampus CMS IN HIGHER EDUCATION Photo by Jairo Alzate on Unsplash

Slide 4

Slide 4 text

John Eckman • @jeckman • #wpcampus CMS IN HIGHER EDUCATION Photo by Sneaky Elbow on Unsplash

Slide 5

Slide 5 text

John Eckman • @jeckman • #wpcampus CMS IN HIGHER EDUCATION Photo by Judi Neumeyer on Unsplash

Slide 6

Slide 6 text

John Eckman • @jeckman • #wpcampus CMS IN HIGHER EDUCATION Photo by Rebekah Howell on Unsplash

Slide 7

Slide 7 text

John Eckman • @jeckman • #wpcampus ALL TOGETHER NOW

Slide 8

Slide 8 text

John Eckman • @jeckman • #wpcampus ECKMAN’S LAW Given enough time, the number of web sites produced by any institution of higher learning will exceed the number of: current students, faculty, staff, departments, research labs, student groups, cross-discipline initiatives, schools, colleges, alumni organizations, campuses, buildings, libraries, institutes, publications, . . .

Slide 9

Slide 9 text

John Eckman • @jeckman • #wpcampus The question isn’t: “What platform does your institution use for content management” The question is: “What platforms are used, for what purposes, by whom, and how effectively?” https://upload.wikimedia.org/wikipedia/commons/7/73/OneTrueRing.JPG

Slide 10

Slide 10 text

John Eckman • @jeckman • #wpcampus CMS IN HIGHER EDUCATION https://commons.wikimedia.org/wiki/File:Administration_building,_Washington_University,_St._Louis,_Mo_(63237).jpg

Slide 11

Slide 11 text

John Eckman • @jeckman • #wpcampus HOW PEOPLE CHOOSE PLATFORMS http://www.cmsmyth.com/2015/04/the-real-reasons-people-hate-their-cms/

Slide 12

Slide 12 text

John Eckman • @jeckman • #wpcampus THE CMS MARKET IN HIGHER ED

Slide 13

Slide 13 text

John Eckman • @jeckman • #wpcampus THE CMS MARKET IN HIGHER ED https://www.realstorygroup.com/Blog/2834-The-CMS-Game-of-Thrones

Slide 14

Slide 14 text

John Eckman • @jeckman • #wpcampus THE CMS MARKET IN HIGHER ED https://w3techs.com/technologies/segmentation/tld-edu-/content_management

Slide 15

Slide 15 text

John Eckman • @jeckman • #wpcampus WPCAMPUS SURVEY DATA

Slide 16

Slide 16 text

John Eckman • @jeckman • #wpcampus CMS MARKET IN HIGHER EDUCATION https://greggbanse.com/blog/2017-higher-ed-cms-survey/ n=96? M A R C H 2 0 1 7

Slide 17

Slide 17 text

John Eckman • @jeckman • #wpcampus THE CMS MARKET IN HIGHER ED https://www.eqafy.com/web-analytics-blog/214-which-web-content-management-systems-do-us-universities-use.html S E P T. 2 0 1 6

Slide 18

Slide 18 text

John Eckman • @jeckman • #wpcampus n=2575 N O V. 2 0 1 6 https://www.eqafy.com/web-analytics-blog/209-web-content-management-systems-and-us-higher-education-institutions.html

Slide 19

Slide 19 text

John Eckman • @jeckman • #wpcampus OTHER PLATFORMS https://www.flickr.com/photos/banyan_tree/1499022057 Commercial General Higher Ed Focused Open Source General Other

Slide 20

Slide 20 text

John Eckman • @jeckman • #wpcampus WHY SITECORE OR AEM? Photo by rawpixel on Unsplash

Slide 21

Slide 21 text

John Eckman • @jeckman • #wpcampus WHY SITECORE?

Slide 22

Slide 22 text

John Eckman • @jeckman • #wpcampus WHY SITECORE? Aspirational

Slide 23

Slide 23 text

John Eckman • @jeckman • #wpcampus WHY SITECORE? Sitecore achieved the highest position in execution . . . Sitecore’s position has advanced every year. . . . We’ve held the highest position on the Ability to Execute axis for three years in a row. . . . Sitecore has been positioned either highest on execution or furthest on vision a total of six times

Slide 24

Slide 24 text

John Eckman • @jeckman • #wpcampus WHY ADOBE EXPERIENCE MANAGER?

Slide 25

Slide 25 text

John Eckman • @jeckman • #wpcampus WHY ADOBE EXPERIENCE MANAGER?

Slide 26

Slide 26 text

John Eckman • @jeckman • #wpcampus WHY ADOBE EXPERIENCE MANAGER?

Slide 27

Slide 27 text

John Eckman • @jeckman • #wpcampus WHY ADOBE EXPERIENCE MANAGER?

Slide 28

Slide 28 text

John Eckman • @jeckman • #wpcampus HOW TO RESPOND: PROPRIETARY Photo by Benedikt Geyer on Unsplash • High License costs • High development costs • “Out of the box” is a lie • You can’t handle personalization • A more expensive tool will not improve your content production • Estimates for implementation & licensing • Demo the authoring experience for authors

Slide 29

Slide 29 text

John Eckman • @jeckman • #wpcampus WHY DRUPAL? https://www.flickr.com/photos/gaborhojtsy/279354232

Slide 30

Slide 30 text

John Eckman • @jeckman • #wpcampus WHY DRUPAL? • Power users can assemble sites from modules • Tailored “distributions” - starter kits • Global community, w/ significant presence in Higher Ed • An experienced Drupal team can move quickly Photo by Jo Szczepanska on Unsplash

Slide 31

Slide 31 text

John Eckman • @jeckman • #wpcampus HOW TO RESPOND: DRUPAL Photo by Thomas Fields on Unsplash • First step in the learning curve is very steep • Major version updates break back-compat • Developer experience > Author/Editor Experience • Complexity from dependency management • Requires effective team (in house or agency)

Slide 32

Slide 32 text

John Eckman • @jeckman • #wpcampus OTHER OPEN SOURCE Photo by Leyre Labarga on Unsplash

Slide 33

Slide 33 text

John Eckman • @jeckman • #wpcampus HOW TO RESPOND: OTHER OPEN SOURCE Photo by Kace Rodriguez on Unsplash • Will the community be significant enough? • How difficult will it be for us to maintain / support? • How much of an experiment is this? • How easily can we get content out?

Slide 34

Slide 34 text

John Eckman • @jeckman • #wpcampus WHY CASCADE, OU, OR T4? Photo by delfi de la Rua on Unsplash

Slide 35

Slide 35 text

John Eckman • @jeckman • #wpcampus

Slide 36

Slide 36 text

John Eckman • @jeckman • #wpcampus WHY OUCAMPUS?

Slide 37

Slide 37 text

John Eckman • @jeckman • #wpcampus WHY TERMINAL FOUR?

Slide 38

Slide 38 text

John Eckman • @jeckman • #wpcampus HIGHER ED FOCUSED COMMERCIAL • Reduced need for in-house development • Stronger promise of support, training, & documentation • Simpler feature set aimed at specific needs • Significant presence within specific niches Photo by Tianyi Ma on Unsplash

Slide 39

Slide 39 text

John Eckman • @jeckman • #wpcampus HOW TO RESPOND: HIGHER ED Photo by Matt Artz on Unsplash • Are we joining a dying community? • How can they keep up with the broader development community? • Are we renting instead of buying something we really need to own?

Slide 40

Slide 40 text

John Eckman • @jeckman • #wpcampus HOW TO RESPOND OVERALL • Be open to learning. Seek first to understand. • Get beyond “marketing” to real hands-on experience • Integrate - be open to a multiplatform ecosystem • Share data, share experiences, create community • At the of the day, the platform is not the thing

Slide 41

Slide 41 text

John Eckman • @jeckman • #wpcampus There are probably a dozen or more CMS platforms on which you could succeed in building out a set of digital experiences. There are an infinite number of platforms on which you could fail. Photo by Matt Briney on Unsplash

Slide 42

Slide 42 text

John Eckman • @jeckman • john.eckman@10up.com

Slide 43

Slide 43 text

John Eckman • @jeckman • #wpcampus CREDITS • Title Slide: https://upload.wikimedia.org/wikipedia/commons/d/d8/ Griffith_College_Dublin_campus_green.jpg • Slide 3 (one puppy): https://unsplash.com/photos/sssxyuZape8 • Slide 4 (3 pugs): https://unsplash.com/photos/h00rqvO5A-M • Slide 5 (5 puppies): https://unsplash.com/photos/ECjHeJtRznQ • Slide 6 (hounds): https://unsplash.com/photos/9FDKj-FrfA4 • Slide 9 (ring): https://upload.wikimedia.org/wikipedia/commons/ 7/73/OneTrueRing.JPG • Side 10 (Admin building): https://commons.wikimedia.org/wiki/ File:Administration_building,_Washington_University,_St._Louis,_ Mo_(63237).jpg • Slide 11: http://www.cmsmyth.com/2015/04/the-real-reasons- people-hate-their-cms/ • Slide 12: http://www.realstorygroup.com/vendormap • Slide 13: https://www.realstorygroup.com/Blog/2834-The-CMS- Game-of-Thrones • Slide 14: https://w3techs.com/technologies/segmentation/tld-edu-/ content_management • Slide 15 (WPCampus Survey): https://docs.google.com/ spreadsheets/d/ 109Rk_AbGVBGurUaKc5icnVO5i24NMtc_mEuUCHTkyOM/edit • Slide 16: https://greggbanse.com/blog/2017-higher-ed-cms- survey/ • Slide 17: https://www.eqafy.com/web-analytics-blog/214-which- web-content-management-systems-do-us-universities-use.html • Slide 18: https://www.eqafy.com/web-analytics-blog/209-web- content-management-systems-and-us-higher-education- institutions.html • Slide 19: https://www.flickr.com/photos/banyan_tree/1499022057 • Slide 20: https://unsplash.com/photos/WLDtOWLuSgA • Slides 21-23: http://www.sitecore.com/ • Slide 24-27: https://www.adobe.com/marketing-cloud/experience- manager.html • Slide 28: https://unsplash.com/photos/Qq_F_5kS7uo • Slide 29: https://www.flickr.com/photos/gaborhojtsy/279354232 • Slide 30: https://unsplash.com/photos/9OKGEVJiTKk • Slide 31: https://unsplash.com/photos/TaROFjpUBCI • Slide 32: https://unsplash.com/photos/lfyP9zTgUp0 • Slide 33: https://unsplash.com/photos/Jn34PAjUQPs • Slide 34: https://unsplash.com/photos/A_InfAQM_lU • Slides 35-37 sites of companies represented • Slide 38: https://unsplash.com/photos/xx6p28Oz9HI • Slide 39: https://unsplash.com/photos/NP4mDCN0PIU • Slide 40: Unknown. Let me know if you know. • Slide 41: https://unsplash.com/photos/0tfz7ZoXaWc