WITHIN YOUR ORGANIZATION
PROMOTE YOUR PROJECT
CHRIS POWERS
@CHRISJPOWERS
CHRISJPOWERS@GMAIL.COM
HTTP://CHRISJPOWERS.COM
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Where we are headed…
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Why is “self promotion” important?
Why does our writing matter?
Workshop: Audience
Workshop: Brevity
Workshop: Call to Action
Closing Q&A with Groupon Editorial
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WHERE WE ARE HEADED
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IS THAT NECESSARY?
WHY SELF PROMOTION?
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Acknowledgement
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Benefitting others
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Organizations are big,
communication is hard.
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Which is more engaging, this…
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…or this?
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MY PROJECT SPEAKS FOR ITSELF
WHY DOES WRITING MATTER?
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Cutting through the noise
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Quality of communication ==
quality of the project
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You are asking for something.
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Persuasion is hard!
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GET OUT YOUR LAPTOPS!
WRITING WORKSHOP
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EXERCISE #1
ROUGH DRAFT
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CONSIDER YOUR AUDIENCE
“A” IS FOR AUDIENCE
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Identify your audience,
focus on their needs.
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Divide your audience
into distinct groups.
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Find the right granularity.
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EXERCISE #2
NAME: JOHN DOE
ROLE: IT EXECUTIVE
PROBLEM: SPENDS
TOO MUCH MONEY ON
DIGITAL SIGNAGE.
CARES ABOUT: BUDGET,
EASE OF USE.
USER PROFILES
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KEEP IT SHORT, CONCISE
“B” IS FOR BREVITY
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Focus on the solution.
Boil it down.
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Inverse Pyramid:
Say the important stuff first.
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Edit yourself.
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If you would be so kind as to consider
possibly clicking the below link so as to have
the opportunity of installing this application
on your mobile device of your choosing…
!
Click here to install the app.
BAD:
PASSIVE LANGUAGE
GOOD:
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I just wanted to check in with you to see if
you wouldn’t mind installing my app when
you have a chance, maybe?
!
Click here to install the app.
BAD:
WIMPY LANGUAGE
GOOD:
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If you leave a word or phrase out of
a sentence, does it change the
meaning of the sentence
negatively?
If not, yank it out!
OMISSION TEST
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EXERCISE #3
TIGHTEN IT UP
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Focus on the solution
Say the important stuff first
Avoid passive language
Squash wimpy language
Use the “omission test”
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TIGHTEN IT UP
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CALL TO ACTION!
“C” IS FOR CALL…
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Make an explicit call to action.
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Use formatting to call out
the important parts.
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Don’t make me read everything.
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Build trust for next time.
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EXERCISE #4
CALL TO ACTION
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Make a clear call to action
Use formatting to call out the important stuff
Don’t make me read everything
Build up trust for next time
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CALL TO ACTION
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TIME FOR Q&A
ASK THE EDITORS
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THANK
YOU. CHRIS POWERS
@CHRISJPOWERS
CHRISJPOWERS@GMAIL.COM
HTTP://CHRISJPOWERS.COM