Designing Pro Apps
September 23, 2016 @ FrenchKit
Piet Brauer, nerdish by nature
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@pietbrauer
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Who are Pro users?
What do they use their
device for?
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– Wikipedia, https://en.m.wikipedia.org/wiki/Prosumer
“A prosumer is a person who consumes and
produces media.”
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Prosumers
• People who travel for work
• Who want to focus on work
• Technical leaders
• Early adopters
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Technology adoption life cycle
0,0%
10,0%
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40,0%
Innovators Early Adopters Early Majority Late Majority Laggards
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Early adopters
• Make sacrifices
• Extremely friendly and
understanding
• High influence
Technology adoption life cycle
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Y U NO PC/mac?
Probably you right now
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Why iOS
• More focus
• LTE built-in
• All day battery life
• More power than '15 MacBook
• Direct manipulation
• Apple Pencil
• More robust
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What do prosumers use
their iOS device for?
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No content
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Schindler
• Developed iOS app for
service technicians
• No laptop at hand
• No handbooks required
• Always connected and up-to-
date
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IBM MobileFirst for iOS
• Partnership formed in 2014
• Apps for over 15 categories
• Apps for Pilots, Mechanics,
Insurance agents, Nurses,
Police Officers etc.
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SAP
• Partnership formed in 2016
• iOS Apps & SDK
• SAP for iOS design language
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Do people even want
these apps?
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28%
23%
49%
Use Smartphone Use Tablet No Smartphone or Tablet
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17%
83%
Apps in Private App for Business
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– http://blog.wiwo.de/look-at-it/2016/08/01/die-app-gap-kluft-zwischen-
wunsch-und-wirklichkeit-bei-business-apps/
“Every second participant (52 %) wishes to
accomplish more professional task via apps.”
Do an iPad only weekend
• Leave your laptop at home
• Try to get work done
• Write a blog post
• Edit pictures from your
camera
• etc.
• Stay open minded, you will be
surprised
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How to make your
existing app a delight for
prosumers
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Support SplitView
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Make use of screen real estate
UISplitViewController, Grid Views
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Keyboard Shortcuts
Navigate collections, make it same as Desktop app
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Don't trap users in your app
Support import, export editing of files within your
application using Document Provider
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Implementing keyboard shortcuts and
SplitViewController
https://github.com/pietbrauer/Designing-Pro-Apps