Tweet
Tweet

Slide 1

Slide 1 text

1 Keeping customers close: simple strategies to drive retention

Slide 2

Slide 2 text

100% retention

Slide 3

Slide 3 text

“BIG WOW” INCREMENTAL BIG BUDGET ACHIEVABLE

Slide 4

Slide 4 text

Problem 1. Customer insights were not being optimised to strengthen our proposition Problem 2. The customer is one of many voices in the product development process Problem 3. Our B2B communications looked like a different company to our B2C communications

Slide 5

Slide 5 text

5 Problem 1: Customer insights were not being optimised to strengthen our proposition

Slide 6

Slide 6 text

6 Problem 2: The customer is one of many voices in the product development process

Slide 7

Slide 7 text

7 Launch briefing questions 1. What customer problem does this feature solve? 2. How will it make our customer’s life easier? 3. How will we measure success?

Slide 8

Slide 8 text

8 Problem 3: Our B2B communications looked like a different company to our B2C communications

Slide 9

Slide 9 text

9 Launch announcements to partners

Slide 10

Slide 10 text

10 Crafting the launch language

Slide 11

Slide 11 text

11 New feature demos

Slide 12

Slide 12 text

12 New feature demos

Slide 13

Slide 13 text

Small changes can make a BIG difference

Slide 14

Slide 14 text

14 Thank you