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Users are dumb

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and incredibly busy and incredibly busy and incredibly busy and incredibly busy what we don’t what we don’t what we don’t what we don’t see see see see

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Inattentional blindness

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change blindness

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spot the error message

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before before before before after or next to after or next to after or next to after or next to

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what we do see what we do see what we do see what we do see http://flickr.com/photos/naoh

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Pre-attentive processing

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Colour is pre-attentive

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Shape is pre-attentive

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Where’s the red circle now?

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Preattentive Processing

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the whole is more than the sum of its parts the whole is more than the sum of its parts the whole is more than the sum of its parts the whole is more than the sum of its parts www.lisarienermann.com

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Which way to the toilets? Thisisbroken.com

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gestalt principles

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. . From moonbird's Flickr stream

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page elements create lines & shapes

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so common it becomes invisible so common it becomes invisible so common it becomes invisible so common it becomes invisible http://flickr.com/photos/morgantepsic

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alerts

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what the user sees

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to sum up… to sum up… to sum up… to sum up…