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People are weird u

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People are weird unpredictable.

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People are weird change.

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We need their feedback. “

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“You don’t learn anything until you start showing it to people.” ! -David Kelly, IDEO

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So, how do we do that?

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Usability Testing

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Usability Testing Simple

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Not this.

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Or this.

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→ A quiet space

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↓ A computer

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→ A webcam

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→ Screen- capture software

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↓ A volunteer

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← A moderator

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A test plan ↑

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Goal-Focused Testing

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← Homepage Orientation Step 1. Details: ! 1-2 minutes No clicking! ! Question: ! What is this website about?

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← 2-3 Goal- Focused Tasks Step 2. Details: ! 1-2 minutes each ! !

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Biases!

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Ten-Second Tests

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← 0:10 to view, then hide page Process : Questions: ! What was the page about? ! Was the page trustworthy? ! What stood out? ! !

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Design can be a Welcome or an Exit sign.

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...uh, mobile? Hello...

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Great, so how do I convince my boss?

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Thank You! Get in touch: @ chrbutler newfangled.com/signup → Also, I have a book