Slide 13
Slide 13 text
● Misunderstanding of buyers decision-
making process
● Poorly framing the success
criteria for your buyer
● Failure to create a compelling future
end-state and a sense of urgency
● Enablement by all - Sales and Marketing teams
refer to single source of buyer information that
helps them deliver an integrated, 360 buyer
experience
● Buyer experience at the center - avoid broken
buyer experiences through a 1 buyer - 1 view - 1
team approach - deliver the right message to
the right buyer at the right buying stage
● How can you enable marketing to understand
the buyer better? A single platform to capture
all buyer data across all interactions - this
enables marketing to iterate content faster
and make it more relevant to the buyer, hence
to sales
Metrics that shows you whether your buyer’s expectation is met
Cycle Time
Qualitative, Individual-focused
High-effort, Poor Attribution
Typical actions by
sales enablement
Data-led, At scale
Low-effort, High Attribution
● Content
● Training
● Coaching
Probable causes More or Better
High deal cycle time - means buyer’s expectations weren’t met
Goal: Shorten deal cycle time to achieve expectation
02