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Christopher Hallahan
@challahan @rwdkent
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https://flic.kr/p/oWzVmi
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Responsive Web Design
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UX Designer
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IdeaBase
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Introductions
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What Are the Elements
of Web Design?
http://codepen.io/challahan/pres/zGEMax
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HTML
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CSS
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Trying to control how
people accessed the web.
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Designing with
Web Standards
Jeffrey Zeldman
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Fixed-Width
960px
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960px
Fixed-Width
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iPhone
2007
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http://wtfmobileweb.com
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BradFrost.com
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http://www.lukew.com/ff/entry.asp?1946
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“The control which designers know in the print medium,
and often desire in the web medium, is simply a function
of the limitation of the printed page. We should embrace
the fact that the web doesn’t have the same constraints,
and design for this flexibility. But first, we must 'accept
the ebb and flow of things.”
John Allsopp, “A Dao of Web Design”
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Fluid Grid
Flexible Images
Media Queries
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RWD Today
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http://karenmcgrane.com/2014/01/13/the-mobile-content-mandate/
“You don’t get to decide which device people use to
access the internet: they do.”
Karen McGrane, The Mobile Content Mandate
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2/3
http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
2/3 of Americans
own a
smartphone.
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85%
http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
85% Americans 18-29
own a smartphone
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10%
http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
10% of Americans
smartphone-only
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334 million
http://www.idc.com/prodserv/smartphone-os-market-share.jsp
334 million
worldwide smartphone
shipments, Q1-2015
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-2.4%
http://www.idc.com/getdoc.jsp?containerId=prUS25372415
-2.4%
Q4-2014 Worldwide PC shipments
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77%
https://developers.google.com/webmasters/mobile-sites/get-started/why
77%
of mobile searches occur
at work or home.
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“We think we should be offering a familiar experience
across all of the different devices, and people may want
to be getting different things from BBC News at different
times of the day.”
BBC, Responsive Web Design Podcast
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40%
http://www.themobileplaybook.com/en-us/#/chapter2_1
40%
of customers have turned to a
competitor’s site after a bad
mobile experience.
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https://developers.google.com/webmasters/mobile-sites/
“Google recommends using RWD
over other design patterns”
Google, Mobile Guide 2014
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https://developers.google.com/webmasters/mobile-sites/
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https://developers.google.com/webmasters/mobile-sites/
www.google.com/webmasters/
tools/mobile-friendly/
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http://farm1.static.flickr.com/29/67433282_f3eb423e24.jpg
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Process
Change
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Collaborative
Team
1
1
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2 Scope &
Timeline
2
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3 Content
Strategy
3
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4 Design
Process
4
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5 Research &
Usability
5
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Research + UX Design Development Launch
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Research
+ UX
Design Development
Content?
^
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http://visualparadox.com/images/no_linking_allowed/overthefalls1600.jpg
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Content +
Architecture
Design &
Development
Content
Management
System
UX +
Research
Project
Kickoff +
Business
Needs
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Content +
Architecture
Design &
Development
Content
Management
System
UX +
Research
Discovery, Surveys,
Interviews, Heuristics,
Competitive Analysis
Wireframing,
Usability Testing
Content
Inventory
+ Sitemap
Design
Patterns/Style
Tiles
CMS Setup +
Content Type
Planning
Content Strategy,
Writing &
Content Prototype
HTML/CSS
Components +
Interactive Wireframes +
Prototyping Cycle
Theme Integration +
Content Types Built +
Performance Testing
Prototype
Usability
Testing 2
CMS Content
Build
Design Iteration +
Browser Testing
Final Theme Ready,
Security + Backup,
Testing + Launch
Brand
Manual
Project
Kickoff +
Business
Needs
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Content +
Architecture
Design &
Development
Content
Management
System
UX +
Research
Discovery, Surveys,
Interviews, Heuristics,
Competitive Analysis
Wireframing,
Usability Testing
Content
Inventory
+ Sitemap
Design
Patterns/Style
Tiles
CMS Setup +
Content Type
Planning
Content Strategy,
Writing &
Content Prototype
HTML/CSS
Components +
Interactive Wireframes +
Prototyping Cycle
Theme Integration +
Content Types Built +
Performance Testing
Prototype
Usability
Testing 2
CMS Content
Build
Design Iteration +
Browser Testing
Final Theme Ready,
Security + Backup,
Testing + Launch
Brand
Manual
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Techniques You’ll
Learn Today
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Content-First Design
RWD in Action
User-Centered Design
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Break
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Content-First
Design
PART 1
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CMS Design
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Content Audit
Owner
Type
Representation
Quality
Updated
Hierarchy
Format
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What’s __________ ?
missing
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Google Docs
JumpChart
GatherContent
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Sitemaps
Outlines
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New CMS
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Most Important
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“How Users Read on the Web: They
don't. People rarely read Web pages
word by word; instead, they scan
the page, picking out individual
words and sentences.”
Jakob Nielsen
http://www.nngroup.com/articles/how-users-read-on-the-web/
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Desktop
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Mobile
http://www.lukew.com/ff/entry.asp?1117
80% Less
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HEADING 1
Heading 2
HEADING 1
This is a paragraph of content. This is a
paragraph of content. This is a paragraph of
content.
•List Item
•List Item
•List Item
•List Item
This is a paragraph of content. This is a
paragraph of content. This is a paragraph of
content.
Logo and Navigation
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HEADING 1
Heading 2
HEADING 1
This is a paragraph of content. This is a
paragraph of content. This is a paragraph of
content.
•List Item
•List Item
•List Item
•List Item
This is a paragraph of content. This is a
paragraph of content. This is a paragraph of
content.
Logo and Navigation
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Header/Logo
Products
Store Locations
Contact Information
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No content
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http://karenmcgrane.com/2014/01/13/the-mobile-content-mandate/
“There is no “how to write for mobile.” There’s only
good writing. Period”
Karen McGrane: “Content Strategy for Mobile”
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Content Types
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Content Types
Book
Event
Location
Product
News Article
Bio
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Br
Book
Title:
Category:
Summary:
Subcategory:
Date Added:
Book Cover:
Author(s):
Upload
+
Link:
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ChildBr
Category: Children’s Books
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ChildBr
Green Eggs and Ham
Author: Dr. Seuss Added April 2015
Green Eggs and Ham is a best-selling and critically acclaimed children's book
by Dr. Seuss, first published on August 12, 1960. As of 2001, according to
Publishers Weekly, it was the fourth best-selling English-language children's
book of all time.[1] The story has appeared in several animated videos starting
with 1973's Dr. Seuss on the Loose: The Sneetches, The Zax; Green Eggs and
Ham starring Paul Winchell as the voice of both Sam-I-am and the first-person
narrating man.
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http://abookapart.com/products/content-strategy-for-mobile
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Which Content
Management System?
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Open-Source
Drupal
Magento
Joomla!
WordPress
Movable Type
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Proprietary
ExpressionEngine
Cascade
Craft
Perch
SharePoint
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Editors/Workflow
Types of Content
Scalability and Performance
Cost
Backend User Experience
Separation of Content & Design
Expandability
Lifespan
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Advertising
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Advertising is killing the
mobile web.
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Content Mapping
ACTIVITY
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Example: www.nytimes.com
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No content
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Br
Add New Video
Long Title:
Short Title:
Category:
Description:
Subcategory:
Date Added:
Video File:
Author(s):
Related:
Pre-roll Ad:
Upload
+
+
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Break
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RWD in
Action
PART 2
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Design
Development
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Design
Development
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Project Manager
Visual Designer
Front-End Developer
Information Architect/UX Designer
Back-End Developer
Content Strategist
Client (Subject Expert)
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Company Name
Name, Telephone, Email
Contact Information
Our Products
Map
Locations
Search
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http://styletil.es
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“…the goal of a Style Prototype is to allow a client to
get a visual summary of a site’s proposed design
direction without the time investment of creating
multiple pages of Photoshop comps or fully
developing HTML pages.”
Jeremy Lloyd: Our New Responsive Design Deliverable: The Style Prototype
http://seesparkbox.com/foundry/our_new_responsive_design_deliverable_the_style_prototype
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No content
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http://www.stuffandnonsense.co.uk/blog/about/walls_come_tumbling_down_presentation_slides_and_transcript/
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Home Page Interior Page News Article
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Home Page Interior Page News Article
Home
Page
Interior
Page
News
Article
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Home Page Interior Page News Article
Home
Page
Interior
Page
News
Article
Home Page Interior Page News Article
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Home Page Interior Page News Article
Home
Page
Interior
Page
News
Article
Home Page Interior Page News Article
Home Page
Home Page
with rollovers
Home
Page
with
rollovers
Home Page
with rollovers
Interior Page
with rollovers
Interior Page
with rollovers
Interior
Page
with
rollovers
News Article
with rollovers
News
Article
with
rollovers
News Article
with rollovers
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Home Page Interior Page News Article
Home
Page
Interior
Page
News
Article
Home Page Interior Page News Article
Home Page
Home Page
with rollovers
Home
Page
with
rollovers
Home Page
with rollovers
Interior Page
with rollovers
Interior Page
with rollovers
Interior
Page
with
rollovers
News Article
with rollovers
News
Article
with
rollovers
News Article
with rollovers
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Home Page Interior Page News Article
Home
Page
Interior
Page
News
Article
Home Page Interior Page News Article
Home Page
Home Page
with rollovers
Home
Page
with
rollovers
Home Page
with rollovers
Interior Page
with rollovers
Interior Page
with rollovers
Interior
Page
with
rollovers
News Article
with rollovers
News
Article
with
rollovers
News Article
with rollovers
Home Page
Interior Page
News Article
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“The web affords us a wonderful opportunity: to
be able to design and test a design in the actual
medium for which we’re designing. It’s time to
stop designing pictures of websites and start
designing all aspects of the user experience
simultaneously and in a practical way.”
Stephen Hay. “Responsive Design Workflow”
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Prototyping
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“We’re not designing pages,
we’re designing systems of
components.”
Stephen Hay, “Responsive Web Design Workflow”
http://bradfrost.com/blog/mobile/bdconf-stephen-hay-presents-responsive-design-workflow/
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Related
Stories
Header and Search
Footer
Photo
Gallery
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No content
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Responsive Email
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https://litmus.com/blog/53-of-emails-opened-on-mobile-outlook-opens-decrease-33
53%
53% email opened
on mobile
devices in 2014.
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No content
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PART
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HTML (HyperText Markup Language)
CSS (Cascading Style Sheets)
JavaScript
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HTML (HyperText Markup Language)
This is the Main Heading
This is a Sub-Heading
Another Sub-Heading
This text might be an introduction to the rest of the page.
Here you can see another.
Many long articles have sub-headings to help you follow the structure.
“HTML & CSS” by John DuckettSlide 146
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HTML (HyperText Markup Language)
“HTML & CSS” by John Duckett
OPENING TAG CLOSING TAG
CHARACTER CHARACTER
LEFT-ANGLE BRACKET RIGHT-ANGLE BRACKET
FORWARD SLASH
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HTML (HyperText Markup Language)
“HTML & CSS” by John Duckett
lang
lang en-us
en-us
Paragraph in English
ATTRIBUTE
NAME
ATTRIBUTE
VALUE
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HTML (HyperText Markup Language)
CSS (Cascading Style Sheets)
JavaScript
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CSS (Cascading Style Sheets)
p {
font-family: Arial;}
SELECTOR
DECLARATION
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CSS (Cascading Style Sheets)
h1, h2, h3 {
font-family: Arial;
color: yellow;}
PROPERTY VALUE
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CSS (Cascading Style Sheets)
@media screen and (min-width: 700px) {
blockquote {
font-size: 1.7em;
}
}
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Company Name
Name, Telephone, Email
Contact Information
Our Products
Map
Locations
Search Company Name
Name, Telephone, Email
Contact Information
Our Products
Map
Locations
Search
Breakpoint: 1000px wide
^
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HTML (HyperText Markup Language)
CSS (Cascading Style Sheets)
JavaScript
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JavaScript
$("#hide").click(function(){
$("p").hide();
});
$("#show").click(function(){
$("p").show();
});
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No content
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RWD in the Browser
ACTIVITY
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Break
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User-Centered
Design
PART 3
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You Are Not The User
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Surveys
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Competitive Analysis
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Card Sorting
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www.optimalworkshop.com
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Interviews
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Personas
& User Stories
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Usability
Testing
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Design To Test
Goals + Tasks
Facilitator
Notetaker
Participant
(Observer)
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Recruit
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Analyzing Results
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What’s Actionable?
High Priority?
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Technical &
Performance
Testing
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No content
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http://cognition.happycog.com/m/content/devicelab.png
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“From a developer’s point of view, we always try and
develop for the core experience first, and then
progressively enhance up, adding more and more
features.”
BBC, Responsive Web Designer Podcast
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Thou Must Ship
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Usability Testing
ACTIVITY
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Website: www.ohio.gov
Goals:
Provide access to Ohio tax filing and refunds.
Allow residents to easily look up Ohio agency contact information.
Allow residents to search for jobs in Ohio
Provide a list of things to do in Ohio for visitors
Allow Ohio new businesses to easily get started.
Provide access to vehicle registration services.
Provide access to vehicle registration services.
Guide voters to registration services and polling locations.
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Tasks:
1. You’ve recently filed your Ohio state taxes and want to check
on the status of your refund. How would you do this on
ohio.gov?
2. You’ve just gotten a letter in the mail telling you that you need to
renew your motorcycle’s license plates. Start the renewal
process.
3. You’re voting with an absentee ballot in the upcoming
election and need to know the latest date it can be returned
by mail in order to be counted.
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Wrapping It Up
CONCLUSION
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The Redesign
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Do You Need
One?
1
1
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Revise Your
Content
2
2
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Be Realistic
Triple Your Timeline
3
3
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Get Buy-In
4
4
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Analytics
Competitors
Mobile Data
Google
Usability
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responsivewebdesign.com/podcast
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Mobile-First
5
5
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Apps
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http://wtfmobileweb.com
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We Need Good Content
Remember:
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We Aren’t In Control
Remember:
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We Aren’t The User
Remember:
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Thanks!
Christopher Hallahan @challahan www.chrishallahan.com www.ideabasekent.com
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SVG Icon Set: https://github.com/icons8/flat-color-icons
Responsive Web Design by Ethan Marcotte
Content Strategy for Mobile and Mobile Content Mandate by Karen McGrane
HTML & CSS by John Duckett
Atomic Design by Brad Frost
Style Tiles by Samantha Warren
Style Prototypes & Responsive Design Process by Sparkbox
Responsive Design Workflow by Stephen Hay
Implementing Responsive Design by Tim Kadlec
Mobile First by Luke Wroblewski
Don’t Make Me Think by Steve Krug
Designing with Web Standards by Jeffrey Zeldman
CREDITS
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Responsive Web Design Workbook Materials
Christopher Hallahan, IdeaBase
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
1
Responsive Web Design is now much more than just a technical
solution. It brings together content strategy, user experience
design and web design/development to create truly flexible
design systems that scale to multiple devices and screen sizes.
The following activities will allow you to gain hands-on
experience with some of these techniques, so that you can
more easily apply them to your own websites and applications.
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
2
Content-First Design
Selected Website: www.nytimes.com
Core Content Types: News Article
Author
Opinion Article
Video
Review
Crossword Puzzle
Slideshow/Gallery
Book
Ad
Frequently Asked Question
Comment
Stock
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
3
Content-First Design
Content Type: Video
Content Pieces:
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
Title
Video File
Date Added
Category
Author(s)
Description
Related Content
Preroll Ad
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
4
Content-First Design
Selected Website: ___________________________________________
Core Content Types:
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
5
Content-First Design
Content Type: ____________________________________________
Content Pieces:
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
___________________
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
11
RWD in Action
CodePen is an web design tool that allows users to write HTML, CSS
and JavaScript in their browser without having to install any software.
The “pens” are used for quickly practicing, testing and sharing ideas
with others.
You can visit www.codepen.io to use CodePen on your own. We’ll
be using a special URL for class today (next page).
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
12
RWD in Action
Visit www.codepen.io/challahan/professor/WvMQdE
We are building a website for this workshop. We’ll start out with
some base content, and then add CSS and media queries to turn the
content into a responsive website.
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
13
RWD in Action
CONTENT
1. Add an image within the header section. Go to Assets and copy the URL.
2. Under Testimonials heading, add a quote about the class.
2. Under Testimonials heading, add a quote about the class.
”Your quote goes here.”3. Add the instructor headshot. Go to Assets and copy the URL. Place it as the first element in the about section.
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
14
RWD in Action
BASIC TYPOGRAPHY
1. Set the default font as Open Sans
body {
font-family: "Open Sans", sans-serif;
}
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
15
RWD in Action
BASIC LAYOUT & COLORS
1. Set MAIN element to be 90% of the container.
main {
width: 90%;
margin: 0 auto;
}
2. Set colors for the headings and links.
h1, a {
color: #1c7489;
}
h2 {
color: #4f4c4d;
}
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
16
RWD in Action
LISTS & BLOCKQUOTE
1. Space out the list items.
ul {
line-height: 2;
}
2. Set a quote style.
blockquote {
font-size: 1.3em;
border-left: 5px solid #f16374;
margin: 0;
padding-left: 1em;
}
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
17
RWD in Action
STYLE IMAGES
1. Header Logo
header img {
width: 50%;
margin-top: 1em;
}
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
18
RWD in Action
MEDIA QUERIES AND GRID
1. Add a media query for the Outline and Testimonials
@media screen and (min-width: 700px) {
.outline, .testimonials {
float: left;
width: 50%;
}
}
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
19
RWD in Action
STYLE ABOUT BOX
.about {
clear: left;
background-color: #f7f7f7;
padding: 2em;
border: 1px solid #eeeeee;
margin-bottom: 2em;
}
.about h2 {
margin-top: 0;
}
.about img {
width: 100%;
margin-bottom: 1em;
}
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
20
RWD in Action
ADD A MEDIA QUERY FOR THE HEADSHOT
@media screen and (min-width: 500px) {
.about img {
float: left;
width: 100px;
margin-right: 3em;
margin-bottom: 2em;
}
}
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
21
RWD in Action
ADD A MEDIA QUERY FOR THE LOGO AND BLOCKQUOTE
@media screen and (min-width: 800px) {
header img {
width: 200px;
}
}
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
22
RWD in Action
FINISHING TOUCHES
.outline, .testimonials {
margin-bottom: 2em;
}
@media screen and (min-width: 1200px) {
main {
width: 60%;
}
}
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
23
User-Centered Design
One way we can ensure our responsive websites and applications
are meeting our users’ needs is through usability testing. In the
following exercise, we’ll select a website, define its top goals,
develop usability tasks and conduct a mock usability test.
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
24
User-Centered Design
Website: www.ohio.gov
Goals:
Provide access to Ohio tax filing and refunds.
Allow residents to easily look up Ohio agency contact information.
Allow residents to search for jobs in Ohio
Provide a list of things to do in Ohio for visitors
Allow Ohio new businesses to easily get started.
Provide access to vehicle registration services.
Provide access to vehicle registration services.
Guide voters to registration services and polling locations.
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
25
User-Centered Design
Tasks:
1. You’ve recently filed your Ohio state taxes and want to check on the status of your refund. How would you do this on ohio.gov?
2. You’ve just gotten a letter in the mail telling you that you need to renew your motorcycle’s license plates. Start the renewal process.
3. You’re voting with an absentee ballot in the upcoming election and need to know the latest date it can be returned by mail in order
to be counted.
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This material is the property of Christopher Hallahan and IdeaBase and may not be reused without permission.
26
User-Centered Design
Website:
Goals:
1. ____________________________________________________________
2. ____________________________________________________________
3. ____________________________________________________________
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28
User-Centered Design
Tasks:
1. ____________________________________________________________
2. ____________________________________________________________
3. ____________________________________________________________
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View the slide deck at https://speakerdeck.com/challahan/responsive-web-design-workshop