4 Signs Your Business is Dying - Speaker Deck

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4 Signs Your Business is Dying & How to Revive It

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Josh Pigford @Shpigford

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baremetrics.io

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Death / Revival How to spot it & what to do

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Dying ARPU is < $20

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Single-digit ARPU’s are a death sentence

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Why?

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Support

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Support work is a cancer to progress

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1000 @ $3/mo

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30 @ $100/mo

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High ARPU means less support for more money

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Little money ! Little loyalty =

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ARPU Comparison TrackThePack: $2  PopSurvey/Temper: $30 Baremetrics: $65

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Revive Charge More

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B2B & <$20 Grossly undervaluing product

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Won’t pay more? You aren’t solving a big enough pain

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Dying Revenue ceiling is < $100

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Good measuring stick for value

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Can’t charge > $100? Not providing enough value

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Low value means low loyalty & high churn

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The more you can charge one person, the more you can charge the rest

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Ceiling Comparison PopSurvey/Temper: $100 Baremetrics: $700

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Revive Provide more value

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Dying Churn is over 25%

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1 out 4 customers bailing is not sustainable

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Not an easy ﬁx Fundamental issue of low value

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Churn Comparison Temper: 25% Baremetrics: 9%

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Revive Increase engagement

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More engagement means it’s less disposable

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Dying 1 year and < $2000 MRR

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Good indicator you aren’t solving a real problem

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Not a time to suck it up and push through

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Too many easier (and more proﬁtable) pains to solve

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Revive Lost cause

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Change product offering, charge more or shut it down

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So where’s the hope?

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If you keep doing what you’re doing, you’ll keep getting what you’re getting

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Throw as much as you can at the wall and see what sticks

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Nothing sticks? Be honest with yourself and move on

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Trudged away on PopSurvey & Temper for 3+ years

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Baremetrics surpassed 3 years of work in < 5 months

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Which would you work on?

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Don’t waste your time on things that don’t make an impact

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Josh Pigford @Shpigford [email protected]

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shpig.me/bizdying