Ideas from Concept to Creation Roger Osorio Program Leader, Developer Advocacy IBM

@rogerosorio A little about me... IBM Day Job: Program Leader, Developer Advocacy IBM Side Hustle: Executive Coach and Educator Faculty at University of Pennsylvania Global Facilitator, Techstars Startup Weekend Former Math Teacher at Marymount School

4 Steps to go from Concept to Creation

STEP 1 - Identify a Customer & a Problem Start with a customer Identify the job to be done Discover the problems

@rogerosorio Theory of Jobs to be Done “People don’t want a 5mm drill, they want a 5mm hole.” (5mm hole = JTBD) Clayton Christensen is a professor at Harvard University, consultant, and best-selling author.

STEP 2 - Design a Solution Brainstorm potential solutions that address the exact problem(s) within the context of the customer/user/problem What is the user experience?

STEP 3 - Validate the Technical Feasibility Identify and validate the specific IBM technology that you would leverage for your solution. Is it feasible? Can it scale? Validate your assumptions/hypotheses with the mentors.

STEP 4 - Launch Strategy Design model for launching the idea. ● Who is your user? ● Who purchases the solution? (customer) ● How will you promote your solution to the market? ● How will you distribute & implement your solution? ● How are you different/better than current solutions/alternatives?

STEP 5 - Prepare Your Pitch Deck Create a pitch deck that presents the following: ● The problem you chose to solve - tell the story ● The customer & user(s) ● The solution(s) you propose to deliver & how it solves the problem ● The technical feasibility breakdown ● Your launch strategy

Agenda for the rest of the afternoon... 12:50-1pm - Get into your teams 1-1:15pm - Select a problem to solve 1:15-2pm - Design a solution or solutions 2-3:30pm - Research & decide on technology to leverage and its feasibility 3:30-4pm - Build a launch strategy 4-4:45pm - Create a pitch deck for final presentation 4:45-5pm - Tech Check 5-6pm - Final Presentations

Judging Criteria ● Product-Market Fit - does the solution solve the problem? What is the size of impact to the market? ● Technical Feasibility - does use of tech make sense? How could it scale? ● User Experience - does it make sense for the market/problem? ● Marketing Strategy - does the plan articulate a specific target and relevant approach to market? ● Differentiation - how unique is the approach to solving a long-standing or previously intractable problem?

“Follow the path of the unsafe, independent thinker. Expose your ideas to the danger of controversy. Speak your mind and fear less the label of ’crackpot’ than the stigma of conformity.” - Thomas J. Watson