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icon icon design design icon

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origins: from Greek εἰκών / eikōn meaning image/likeness, a painting or statue of a holy figure what is an icon? de!inition #1 general use: a well-known person/thing which is seen as symbol of an idea or movement de!inition #2 computer icon: an image/symbol which represents a tool/function or file/folder de!inition #3

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early visual language pictograph pictorial representation of a word / thing ideogram symbolic images which represent ideas symbol for sun symbol for heat/light as outlined in the ICON HANDBOOK, by Jon Hicks

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ISOTYPE International System of TYpographic Picture Education = Otto Neurath 10/12/1882 – 22/12/1945 concept Gerd Arntz 11/12/1900 – 4/12/1988 design

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mobility people

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The development of railways 1930, Leipzig—created by Gerd Artz, edited by Otto Neurath

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I leafed through a book of symbols, and came across a similar cloverleaf, which was identified as an image used on signs in Swedish campgrounds to mean ‘interesting feature’. This seemed appropriate, and would lend itself to being recreated in a limited number of pixels, plus fit well on a squarish key cap. Years later, I learned that it is meant to be a castle, seen from above. You also designed the Apple Command icon that is now an accepted convention. How did you come up with a symbol for such an abstract concept? Jon Hicks: “ Susan Kare: ⌘ quoted from the ICON HANDBOOK: Jon Hicks interviews Susan Kare

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representational, pictorial image of a word/thing what kind of icon fits the purpose? ➜ pictogram ➜ ideogram ➜ arbitrary symbol symbolic image which represents an idea invented image to stand for word/thing/idea/action

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consider: context & convention How will the icon be used? Will the icon replace text? Or be accompanied by it? What is the message the icon needs to convey? Are there any existing conventions? Do the existing conventions still apply?

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public convention: toilet signage

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early convention: file saving

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What does this icon mean?

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search? zoom?

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where do you start? icon design

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the ICON HANDBOOK Jon Hicks p 108 ★ research ★ find existing conventions ★ sketch / draw / doodle ★ brainstorm ideas ★ mindmap always start with avoid ambiguity.

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the ICON HANDBOOK, p 109 Jon Hicks

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find the metaphor.

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find the metaphor.

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find the metaphor.

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case study: PhotoVOCA PhotoVOCA is a free switch accessible communication board maker for Apple iOS and Android tablets and phones. It supports both text-to-speech and digital voice recording. ➜ what is PhotoVOCA? ➜ creator: Cognable Simon Evans is a researcher and developer with particular interest in use of the internet, assistive technologies and new media by and for people with Intellectual Disabilities (ID).

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!inding the metaphor. speech bubble & camera

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!inding the metaphor. photo dude

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!inding the metaphor. camera dude

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!inding the metaphor. stylised shapes

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!inding the metaphor. lens & bubble

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re!ining the design.

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formats & sizes. 72x72 512x512 48x48 48x48 36x36 32x32 24x24

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formats & sizes. 72x72 36x36 24x24 icons enlarged to show detail

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portrait photo of Otto Neurath and Gerd Arntz, courtesy of isotype revisted ISOTYPE symbols and visual chart by Gerd Arntz, courtesy of gerdarntz.org Transport for London: Pictogram standard, available at tfl.gov.uk Photoshop and Apple icons by Susan Kare toilet symbols: centre image by AIGA Comparative Test of Public Symbols - www.formassembly.com/forms/20856, via IconGlobe image credits links the ICON HANDBOOK - iconhandbook.co.uk Google Creative Sandbox - www.creativesandbox.com/guidebook PhotoVOCA - photovoca.com

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Prisca Schmarsow [email protected] graphiceyedea.co.uk @prisca_eyedea