Aravali College of Engineering and Management, Faridabad Department of Computer Science & Engineering (July – Dec 2020) 8/18/2020 1 

SESSION ON 8/18/2020 2 

What is common among all of them? 8/18/2020 3 

Data , Information and Knowledge  Data The most elementary description of things, events, activities and transactions. (Raw, Facts and Figures.)  Information Organized Data that has meaning and value.  Knowledge The concept of understanding information based on recognized patterns in a way that provide insight to information. In computing, data is information that has been translated into a form that is efficient for movement or processing. Data can exist in a variety of forms as numbers or text on pieces of paper, as bits and bytes stored in electronic memory, or as facts stored in a person's mind. 8/18/2020 4 

ANALYTICS Analytics is the discovery, interpretation, and communication of meaningful patterns in data and applying those patterns towards effective decision making Analytics is an encompassing and multidimensional field that uses mathematics, statistics, predictive modeling and machine learning techniques to find meaningful patterns and knowledge in recorded data. 8/18/2020 5 

What is DATA ANALYTICS? Data analysis is a process of inspecting, cleansing, transforming, and modeling data. Data analytics refers to qualitative and quantitative techniques and processes used to enhance productivity and business gain. 8/18/2020 6 

Why DATA ANALYTICS? Data Analytics is needed in Business to Consumer applications (B2C). Organizations collect data that they have gathered from customers, businesses, economy and practical experience. Data is then processed after gathering and is categorized as per the requirement and analysis is done to study purchase patterns and etc. 8/18/2020 7 

PROCESS OF DATA ANALYTICS 8/18/2020 8 

IMPORTANCE OF DATA ANALYTICS Predict customer trends and behaviors Analyze, interpret and deliver data in meaningful ways Increase business productivity Drive effective decision-making 8/18/2020 9 

FOUR TYPES OF ANALYTICS WE PERFORM 8/18/2020 10 

UNDERSTANDING VARIOUS TYPES OF DATA ANALYTICS 8/18/2020 11 

TRUTH ABOUT DATA ANALYTICS Data analytics for businesses that want to make good use of the data that they are taking in. Businesses that can use data analytics properly are more likely than others to succeed and thrive. But with all of the advantages of data analytics, the key benefits can be described in this way:  Data analytics reduces the costs associated with running a business.  It cuts down on the time needed to come to strategy-defining decisions.  Data analytics help to more-accurately define customer trends. Determining the Effectiveness of Your Analytics Program Given the growing familiarity and popularity of data analytics, there are a number of advanced analytics programs available on the market. As such, there are certain traits to look for in any analytics solution that will help you gage just how effective it will be in improving your business. 8/18/2020 12 

APPLICATIONS in following areas  Fraud and Risk Detection  Healthcare  Internet Search  Targeted Advertising  Website Recommendations  Advanced Image Recognition  Speech Recognition  Airline Route Planning  Gaming 8/18/2020 13 

REQUIREMENT FOR DATA ANALYSTS Data analysis jobs are everywhere and they are bound to increase! Here are some facts and figures to highlight this: “2.5 billion gigabytes (GB) of data was generated every day in 2012. (IBM) International Business Machines” Going by the statistics, by 2022, about 1.7 megabytes of new information will be created every second for every human! Well, that’s huge. Very huge. Companies will need more and more data specialists to analysis and manage the data generated. 8/18/2020 14 

ANALYTICS TOOLS 8/18/2020 15 

8/18/2020 16 Aravali College of Engineering And Management Jasana, Tigoan Road, Neharpar, Faridabad, Delhi NCR Toll Free Number : 91- 8527538785 Website : www.acem.edu.in