Strategic Chaos: UX Design in the wild is messy. And beautiful - 2020

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Strategic chaos UX DESIGN IN THE WILD IS MESSY. AND beautiful.

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#StrategicChaos @tapps @tapps NAME: TRACY APPS PRONOUNS: SHE/HER LOCATION: BROWN DEER, WI EXPERIENCE: 22 YEARS WORK 1: TRACY APPS DESIGN OWNER & CHIEF CREATIVE PROBLEM SOLVER WORK 2: INNTRO CO-FOUNDER | DIRECTOR OF UX & DESIGN BOWTIES OWNED: OVER 150 MORE: TAPPS.DESIGN NAME: PRONOUNS: LOCATION: EXPERIENCE: WORK 1: WORK 2: BOWTIES OWNED: MORE: #StrategicChaos @tapps 170

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–MY GRAPHIC DESIGN PROFESSOR IN COLLEGE “You won't make it as a designer” #StrategicChaos @tapps

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– TEACHER OF MY FLASH WEB DEVELOPMENT CLASS IN COLLEGE “You're just not at a professional [web development] level” yes, flash #StrategicChaos @tapps

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focus L A C K O F #StrategicChaos @tapps

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focus L A C K O F big picture F O C U S I N G O N T H E #StrategicChaos @tapps

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a little history FIRST, LETS LOOK AT #StrategicChaos @tapps

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a little herstory FIRST, LETS LOOK AT #StrategicChaos @tapps

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#StrategicChaos @tapps

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#StrategicChaos @tapps

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#StrategicChaos @tapps

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#StrategicChaos @tapps

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#StrategicChaos @tapps

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#StrategicChaos @tapps

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#StrategicChaos @tapps

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people AND SCIENCE #StrategicChaos @tapps

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people AND SCIENCE #StrategicChaos @tapps

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people AND SCIENCE build / affix / join detach / remove lumber splitter paperweight doorstop escape weapon ice breaker projectile drinking game measuring stick caulk plunger hole digger back scratcher #StrategicChaos @tapps

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people ARE COMPLEX #StrategicChaos @tapps

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people WE DESIGN THINGS FOR #StrategicChaos @tapps

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expectation #StrategicChaos @tapps

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reality #StrategicChaos @tapps

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strategy #StrategicChaos @tapps

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know all the pieces UNDERSTAND THE PURPOSE & CONNECTIONS BETWEEN EACH STEP IN THE DESIGN PROCESS. EVEN OUT OF CONTEXT. Chaos strategy, tip #1 #StrategicChaos @tapps

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flexibly creative BE FLEXIBLE. BE CREATIVE. BE FLEXIBLY CREATIVE Chaos strategy, tip #2 #StrategicChaos @tapps

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think big... and small FOCUS ON ONE PIECE. Chaos strategy, tip #3 BUT REMEMBER WHERE IT HANGS IN THE WHOLE GALLERY. ... and big again #StrategicChaos @tapps

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agility through collaboration BOUNCE IDEAS BACK AND FORTH. KINDA LIKE CROSS-DEPARTMENT PONG. Chaos strategy, tip #4 #AGILEUX (DON'T FORGET TO KEEP CHECKING IN ON YOUR "MAP" THOUGH) #StrategicChaos @tapps

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don't know. try THE EASIEST WAY TO BE WRONG IS BEING CONFIDENT THAT YOU ARE RIGHT. Chaos strategy, tip #5 #StrategicChaos @tapps

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know all the pieces flexibly creative think big... and small agility through collaboration don't know. try Immerse yourself DEEP DIVE INTO WELL... EVERYTHING Chaos strategy, tip #6 #StrategicChaos @tapps

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know all the pieces flexibly creative think big... and small agility through collaboration don't know. try Immerse yourself #StrategicChaos @tapps

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know all the pieces flexibly creative think big... and small agility through collaboration don't know. try Immerse yourself #StrategicChaos @tapps

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thank you! #StrategicChaos @tapps

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Strategic chaos any questions? THESE SLIDES CAN BE FOUND AT SPEAKERDECK.COM/TAPPS @TAPPS @TAPPS @THEREALTAPPS TAPPS.DESIGN UX DESIGN IN THE WILD IS MESSY. AND beautiful.