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INSIGHTSΛ๰͙ڧྗͳίϯύε ”۩ମͱந৅”ࢥߟΛ࢖͍͜ͳͦ͏ F U T O S H I M I Z U N O 2 0 2 0 . J U L Y

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Senior User Experience Designer at Renault–Nissan–Mitsubishi Alliance. Certified Human Centered Design Professional (HCD-netೝఆ ਓؒத৺ઃܭઐ໳Ո) https://www.linkedin.com/in/futoshimizuno/ 2 FUTOSHI MIZUNO

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3 AGENDA 1 2 ࣗݾ঺հ/໨࣍/ϝοηʔδ ՝୊ײ… ͳͥʁ͍·۩ମͱந৅ͳͷ͔ʁ 3 ΠϯαΠτʹ͍ͭͯ 4 ந৅Խʹ͍ͭͯ 5 ۩ମԽ͍ͭͯ 6 ”۩ମͱந৅”ࢥߟͷ·ͱΊ

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ࠓ೔ͷϋφγͷൣғ͸1−2ཧղͷ͋ͨΓ 4) ཁٻࣄ߲ʹର͢ΔઃܭͷධՁ 1) Ϣʔβʔͷར༻ঢ়گͷ೺Ѳͱ໌ࣔʦ۩ମʧ HCD-PROCESS DIAGRAM 3) Ϣʔβʔͷཁٻࣄ߲Λຬͨ͢ઃܭʹΑΔ ɹղܾࡦͷ࡞੒ 2) Ϣʔβʔͷཁٻࣄ߲ͷ໌֬Խʦந৅ʧ ISO9241-210 4

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5 Design Thinking Process Guide , https://dschool.stanford.edu/ Empathize - Define - Ideate ͷ͋ͨΓ

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Message 6 INSIGHTSΛ๰͙ڧྗͳίϯύε ”۩ମͱந৅”ࢥߟΛ࢖͍͜ͳͦ͏

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7 ۩ମ ந৅ ۩ମ ίϯύε: ”۩ମͱந৅”ࢥߟͷΠϝʔδ

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খ͞ͳ ”۩ମ−ந৅−۩ମ”ͷࢥߟϓϩηε ۩ମ ந৅ ۩ମ 8

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େ͖ͳ ”۩ମ−ந৅−۩ମ”ͷࢥߟϓϩηε ۩ମ ந৅ ۩ମ 1) Ϣʔβʔͷར༻ঢ়گͷ೺Ѳͱ໌ࣔ 2) Ϣʔβʔͷཁٻࣄ߲ͷ໌֬Խ 3) Ϣʔβʔͷཁٻࣄ߲Λຬͨ͢ ઃܭʹΑΔղܾࡦͷ࡞੒ 9 খ খ

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ܹม͢ΔੈͷதͰɺࠓ͋Δ΋ͷΛվળ͢ΔΑΓɺ”·ͩੈͷதʹͳ͍΋ͷ”Λ ߟ͑࡞Βͳ͚Ε͹ͳΒͳ͍ػձ͕΄Μͱ͏ʹଟ͘ͳ͖ͬͯͨɻ 10 Θͨ͠ͷ՝୊ײ… ͳͥʁ͍·۩ମͱந৅ͳͷ͔ʁ 1. 3. ͱ͜Ζ͕ͻͱ͸ந৅֓೦Λѻ͏ͷ͸ෆಘҙɻ۩ମతʹߟ͑Δ΄͏ָ͕Ͱࣗ વɹந৅֓೦Λѻ͏͜ͱ͸ҙࣝ͠ͳ͍ͱͳ͔ͳ͔Ͱ͖ͳ͍ͷͰ͸ͳ͍͔ʁ 2. ”·ͩੈͷதʹͳ͍΋ͷ”Λߟ͑ൈ͘ͱ͖ɺվΊͯਓؒͦͷ΋ͷʹ޲͖߹͍ɺ ”۩ମͱந৅”ࢥߟΛۦ࢖͢Δ͜ͱ͕ɺͭ͡͸ͦͷಥഁޱͳͷͰ͸ͳ͍͔ʁ

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ʮ͓·͑ͷϋφγ͸ந৅తա͗ͯΘ͔Βͳ͍ʯͱ͍͏൷൑Λ৐Γӽ͑ͯ ͋͑ͯҙࣝతʹ…ͦ΋ͦ΋Λ໰͏ந৅ԽΛ΍Βͳ͍ͱ ੈͷதʹͳ͍΋ͷɺͦͷମݧͳΜͯͭ͘Εͳ͍…͸ͣ 11 ந৅֓೦Λ͔͋ͭ͏ͷ͸͠ΜͲ͍ΑͶ ㅟ ㅟ ㅟ ㅟ

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ͦͷΠϯαΠτΛ͔ͭΉͨΊʹPJΛϦʔυ͢ΔUXϦαʔνϟʔ΍ɺ੡඼اը/։ ൃऀ/σβΠφʔʹͱͬͯڧྗͳ෢ثͰ͋Γɺ։ൃͱ͍͏”௕ཱྀͷίϯύε” ʹͳΔͷ͕ɺʮ͜ͷ۩ମͱந৅ʯͷࢥߟϓϩηεͳͷͰ͸ͳ͍ͩΖ͏͔ʁ 12 ·ͩੈͷதʹͳ͍΋ͷɺΛ૑଄Δ࣌୅͔ͩΒ

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ΠϯαΠτͱ͸ͳʹ͔ʁ 13

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INSIGHTS(ΠϯαΠτ) ಎ࡯ɺຊ࣭Λ௫Ήͱ͍͏͜ͱ 14

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INSIGHTSʹࣄ࣮×ղऍ 15

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ΠϯαΠτ͸ࣄ࣮Λ๰͗ͳ͕Β௫Ήຊ࣭ ར༻ऀͷจ຺ʹ͓͚Δੜ׆ͦͷ΋ͷ ؍࡯΍ΠϯλϏϡʔͰݟͯɺฉ͍ͯ ͖ͨ͋ΒΏΔࣄ࣮ INSIGHTS FINDINGS FACTS CONTEXT1 CONTEXT2 CONTEXT3 FACTS,ͦͷࣄ࣮͔ΒΘ͔ͬͨ͜ͱ ओ؍తͳղऍʹ΋ͱͮ͘ൃݟ ͦͷߦಈ΍ൃݴͷഎܠʹ͋ΔՁ஋؍΍ຊ ࣭తχʔζΛදݱͨ͠Ծઆ ۩ମత ந৅త 16

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INSIGHTSʹࣄ࣮×ղऍ ϢʔβʔͷମݧՁ஋ʹண໨͠ɺͦΕΛ࣮ݱ͢ΔΑ͏ͳ৽͍͠ खஈͱͳΔߦҝΛ૑Δग़͢͜ͱ͕UXΛσβΠϯͷத৺తͳ ՝୊Ͱ͋ΔɻͦͷͨΊɺମݧՁ஋͸࠷΋ॏཁͳ৘ใͰ͋Δɻ UXσβΠϯͷڭՊॻɿ҆౻ণ໵ઌੜ 17

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INSIGHTS FINDINGS FACTS CONTEXT1 CONTEXT2 ۩ମత ந৅త ੡඼/αʔϏε1ͷ ར༻ମݧ ੡඼/αʔϏε2ͷ ར༻ମݧ ੡඼/αʔϏε3ͷ ར༻ମݧ 1͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 2͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 3͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ ʓʓ͢Δͱˎˎͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕΔ ˚˚͢Δͱ˖˖ͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕͳ͍ ମݧΛ௨ͯ͠ʓʓ ͕ಘΒΕΔՁ஋ ମݧΛ௨ͯ͠˖˖ ͕ಘΒΕΔՁ஋ CONTEXT3… UXσβΠϯͷڭՊॻɿ҆౻ণ໵ઌੜ ମݧՁ஋͸࠷΋ॏཁͳ৘ใ 18

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۩ମత ந৅తɿମݧՁ஋ ੡඼/αʔϏε1ͷ ར༻ମݧ ੡඼/αʔϏε2ͷ ར༻ମݧ ੡඼/αʔϏε3ͷ ར༻ମݧ 1͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 2͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ 3͸Θͨ͠ʹͱͬͯ ˎˎˎͳ΋ͷͩ ʓʓ͢Δͱˎˎͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕΔ ˚˚͢Δͱ˖˖ͷ Α͏ͳ݁Ռ/ޮՌ/ײ ৘͕ಘΒΕͳ͍ ମݧΛ௨ͯ͠ʓʓ ͕ಘΒΕΔՁ஋ ମݧΛ௨ͯ͠˖˖ ͕ಘΒΕΔՁ஋ UXσβΠϯͷڭՊॻɿ҆౻ণ໵ઌੜ ϢʔβʔʹͱͬͯͷߦҝͷՁ஋ ʹخ͠͞ͷݯઘ ྦྷੵతUX ϢʔβʔʹͱͬͯͷϞϊͷҙຯ Έ͔ͣΒͷମݧΛ௨ͯ͠ܗ੒͞ΕͨߦҝͷՁ஋ΛମݧՁ஋ 19

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20 ମݧՁ஋ͷྫɿগ͠ߴՁͳϒϥϯυόοΫങͬͨϋφγ ମݧՁ஋ ར༻ମݧͷΤϐιʔυ 伴͕औΓग़͠΍͍͢ ࢓੾Γ͕΄Ͳ΄ͲͰ੔ཧ͠΍͍͢ ܰͯ͘ৎ෉ɹӍʹڧ͍ ಉ͡όοάΛ࣋ͬͯΔਓʹग़ձ͏͜ͱ͕ͳ͍ ਓͱ͸ҧ͏΋ͷΛ΋͍ͬͯΔͱ͍͏ຬ଍ײΛײ͡ΔՁ஋ ՙ෺ΛӡͿ͜ͱʹετϨεΛײ͡ͳ͘ͳͬͨ

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21 ಎ࡯ɻࣄ࣮Λղऍ͠ͳ͕Β௫Ήຊ࣭ɻ ར༻ऀͷߦಈ΍ൃݴͷഎܠʹ͋ΔՁ஋؍΍ຊ࣭త χʔζΛදݱͨ͠Ծઆɻ ར༻ऀ͕ମݧΛ௨ͯ͠ܗ੒͞ΕͨߦҝͷՁ஋Λ ମݧՁ஋ͱ͍͍ɺUXϦαʔνʹ͓͚Δ΋ͬͱ΋ ॏཁͳΠϯαΠτ৘ใɻ ΠϯαΠτ ͱ͸

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ந৅Խͱ͸ WHYΛ໰͍ɺࣄ࣮Λऔࣺબ୒ͯ͠ຊ࣭ʹͤ·Δ͜ͱɻ ͦΕΛؔ܎ੑ΍ߏ଄ʹ഑ྀͯ͠Ұͭʹ·ͱΊҰݴͰද͢͜ͱɻ 22

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CONTEXT1 CONTEXT2 CONTEXT3 ۩ମత ந৅త INSIGHTS FINDINGS FACTS WHYΛ໰͍ɺࣄ࣮Λऔࣺબ୒ͯ͠ຊ࣭ʹͤ·Δ͜ͱɻ ͦΕΛؔ܎ੑ΍ߏ଄ʹ഑ྀͯ͠Ұͭʹ·ͱΊҰݴͰද͢͜ͱɻ 23

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CONTEXT1 CONTEXT2 CONTEXT3 ۩ମత ந৅త ந৅ԽʹԿ͔ͱԿ͔ͷؔ܎ੑΛΈΔ͜ͱ 24

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CONTEXT1 CONTEXT2 CONTEXT3 ۩ମత ந৅త ந৅ԽʹશମΛ၆ᛌ͢Δ͜ͱ 25

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Experience Map(Journey Map) ந৅ԽʹશମΛ၆ᛌ ͢Δ͜ͱ ந৅ԽʹԿ͔ͱԿ͔ ͷؔ܎ੑΛΈΔ͜ͱ ਤදग़యɿhttp://adaptivepath.org/ideas/the-anatomy-of-an-experience-map/ 26

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Experience Map(Journey Map) ۩ମ ந৅ ۩ମ 27

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CONTEXT1 CONTEXT2 CONTEXT3 ۩ମత ந৅త ந৅Խʹ·ͱΊͯҰͭʹ͢Δ͜ͱ 28

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CONTEXT1 CONTEXT2 CONTEXT3 ۩ମత ந৅త ந৅Խʹͻͱ͜ͱͰ͋ΒΘ͢͜ͱ 29

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Persona ਤදग़యɿhttps://melewi.net/blog/2017/04/03/ux-science-user-personas/ ந৅Խʹ·ͱΊͯ Ұͭʹ͢Δ͜ͱ ந৅Խʹ ҰݴͰ͋ΒΘ͢ ͜ͱ 30

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Persona ਤදग़యɿhttps://melewi.net/blog/2017/04/03/ux-science-user-personas/ ۩ମ ந৅ ۩ମ 31

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CONTEXT1 CONTEXT2 CONTEXT3 ۩ମత ந৅త ந৅Խʹࢥ͍੾ࣺͬͯͯΔ͜ͱ 32

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CONTEXT1 CONTEXT2 CONTEXT3 ۩ମత ந৅త ந৅ԽʹਤղԽʗݴޠԽ͢Δ͜ͱ 33

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೔ຊҰָ͍͠υϦϧʂ Concept ਤදग़యɿhttps://unkogakuen.com/about ந৅Խʹ ݴޠԽ͢Δ͜ͱ 34

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ՈͰษڧ͢Δͷ͸ϗϯτʹୀ۶…ݏ͍ ࣗश͸๻ʹͱͬͯ߻໰ͷΑ͏ͳ΋ͷͩʂ ษڧͯ͠΋ɺ༡ΜͰ͍Δͱ͖ͷΑ͏ͳ ָ͠͞͸ಘΒΕͳ͍ [ະॆ଍] ”ֶͼ”Λ௨ͯ͡”ָ͠͞”ΛಘΒΕΔՁ஋ Conceptɿ͏Μ͜Λ௨ͯ͡·ͳͼΛΑΖ͜ͼʹม͑Δ ମݧՁ஋ ར༻ऀʹͱͬͯͷߦҝͷՁ஋ʹ خ͠͞ͷݯઘ 35

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͏Μ͜ͷϋφγͰ͍͘ΒͰ΋੝Γ্͕ͬ ͯ༡΂Δɻ஥Α͘ͳΕΔʂ ͏Μ͜ͱ͍͏ݴ༿͸ޱʹ͢Δ͚ͩͰ ָ͍͠ຐ๏ͷΑ͏ͩʂ ͏Μ͜ͷϋφγ͸ָͯ͘͠ເதʹͳΕΔʂ ເதͰͳʹ͔ʹ຅಄Ͱ͖ΔՁ஋ Conceptɿ͏Μ͜Λ௨ͯ͡·ͳͼΛΑΖ͜ͼʹม͑Δ ମݧՁ஋ ར༻ऀʹͱͬͯͷߦҝͷՁ஋ʹ خ͠͞ͷݯઘ 36

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Conceptɿ͏Μ͜Λ௨ͯ͡·ͳͼΛΑΖ͜ͼʹม͑Δ 37 ֶͼΛ௨ָͯ͡͠͞Λಘ ΒΕΔՁ஋ ເதͰͳʹ͔ʹ຅಄ Ͱ͖ΔՁ஋ × ʹ ίϯηϓτ

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38 ந৅Խ 1 2 Կ͔ͱԿ͔ͷؔ܎ੑΛΈΔ͜ͱ શମΛ၆ᛌ͢Δ͜ͱ 3 ·ͱΊͯҰͭʹ͢Δ͜ͱ 4 ͻͱ͜ͱͰ͋ΒΘ͢͜ͱ 5 ࢥ͍੾ࣺͬͯͯΔ͜ͱ 6 ݴޠԽɹਤղԽ͢Δ͜ͱ WHYΛ໰͍ɺࣄ࣮Λऔࣺબ୒ͯ͠ຊ࣭ʹͤ·Δ͜ͱɻ ͦΕΛؔ܎ੑ΍ߏ଄ʹ഑ྀͯ͠Ұͭʹ·ͱΊҰݴͰද͢͜ͱɻ

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۩ମԽͱ͸ ந৅ԽͰಘ͔ͭΜͩຊ࣭Λ΋ͱʹɺHowΛ໌Β͔ʹ͢Δ͜ͱɻ ৄࡉԽ͠ɺ࠷ऴతʹ࣮ߦ͢Δ͜ͱɻ 39

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۩ମత ந৅త ந৅ԽͰ௫Μͩຊ࣭Λ΋ͱʹ HowΛ໌Β͔ʹ͢Δ͜ͱɻৄࡉԽ͠ɺ࠷ऴతʹ࣮ߦ͢Δ͜ͱɻ 40

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41 1 2 HowΛ໌Β͔ʹ͢Δ͜ͱ બ୒ࢶΛߜΓࣗ༝౓Λ͛͞Δ͜ͱ 3 ਺ࣈ΍ݻ༗໊ࢺʹ͢Δ͜ͱ 4 5 ஌ࣝ΍৘ใྔΛۦ࢖͢Δ͜ͱ ৄࡉԽ͢Δ͜ͱ ۩ମԽ ந৅ԽͰಘ͔ͭΜͩຊ࣭Λ΋ͱʹɺHowΛ໌Β͔ʹ͢Δ͜ͱɻ ৄࡉԽ͠ɺ࠷ऴతʹ࣮ߦ͢Δ͜ͱɻ

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ར༻ऀଆʹ͋Δ ʮ໰୊ʯൃݟ Θͨͨͪ͠ଆʹ͋Δ ʮ՝୊ʯઃఆ 42

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Ͳ͏ͨ͠Βɺ ૫ͤΒΕΔ͔ʁ ɹղܾࡦ ӡಈΛ͢Δ ๊͑Δ໰୊ औΓ૊Ή՝୊ ϦϞʔτϫʔΫͰଠͬͨ 43

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Ͳ͏ͨ͠Βɺ ૫ͤΒΕΔ͔ʁ ɹղܾࡦ ৯ࣄͷྔΛݮΒ͢ ๊͑Δ໰୊ औΓ૊Ή՝୊ ϦϞʔτϫʔΫͰଠͬͨ 44

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๊͑Δ໰୊ औΓ૊Ή՝୊ Ͳ͏ͨ͠Βɺ͝·͔͢ ͜ͱ͕Ͱ͖Δ͔ʁ ૫ͤΒΕΔ͔ʁ ϦϞʔτϫʔΫͰଠͬͨ 45

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๊͑Δ໰୊ औΓ૊Ή՝୊ Ͳ͏ͨ͠Βɺ͝·͔͢ ͜ͱ͕Ͱ͖Δ͔ʁ ૫ͤΒΕΔ͔ʁ ɹղܾࡦ ऩॖ৭ͷ෰ΛணΔ ϦϞʔτϫʔΫͰଠͬͨ 46

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๊͑Δ໰୊ औΓ૊Ή՝୊ɹ͜ͷ”໰͍”͕ॏཁʂ Ͳ͏ͨ͠Βɺ ͝·͔͢͜ͱ͕Ͱ͖Δ͔ʁ ऩॖ৭ͷ෰ΛணΔ ϦϞʔτϫʔΫͰଠͬͨ Ͳ͏ͨ͠Βɺ ૫ͤΒΕΔ͔ʁ ղܾࡦ ɹӡಈΛ͢Δ ৯ࣄͷྔΛݮΒ͢ 47

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๊͑Δ໰୊ औΓ૊Ή՝୊ Ͳ͏ͨ͠ΒࢠڙͨͪͷࣗशΛָ ͠Έʹม͑Δ͜ͱ͕Ͱ͖Δ͔ʁ ɹղܾࡦ ͏Μ͜ΛϞνʔϑʹυϦ ϧΛ։ൃ͢Δ ࣗ୐ֶश͸ୀ۶ͩ 48

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۩ମԽ͢Δͱ͖ͷ೉ॴ ໰୊ͱ՝୊͸ผ෺ͱ͔ͯ͋ͭ͠͏ɻ 49

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໰୊ ՝୊ ར༻ऀ΁ͷڞײ͔Βൃݟ͞ΕΔ ར༻ऀ๊͕͑Δࠔͬͨࣄ৅ɻ ந৅ԽͷϓϩηεͰɺΠϯαΠτɺຊ࣭త χʔζ΍ମݧՁ஋ͳͲʹؚ·ΕΔɻ ൃݟͨ͠໰୊఺Λղܾ͢ΔͨΊʹɺࢲͨͪ ͕ઃఆ͢ΔऔΓ૊Ή΂͖͜ͱɻ ໰୊ͱղܾࡦͷ͍͋ͩʹҐஔ͚ͮΔɻ 50

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51 ۩ମԽͷϙΠϯτ ۩ମԽͷελʔτ࣌ʹઃఆ͢Δ໰୊ͱ՝୊ʹ͍ͭͯɺ ໰୊ͱ՝୊Λผ෺ͱͯ͠ߟ͑Δɻ ໰୊͸ར༻ऀଆʹ͋Δ΋ͷɻ՝୊͸ࢲ͕ͨͪઃఆ ͢Δ΋ͷɻ ಉ͡໰୊Ͱ΋ɺͲ͏ͷΑ͏ʹʮࢲ͕ͨͪʯ՝୊Λઃఆ ͢Δ͔ʁʹΑͬͯ۩ମతͳղܾࡦ͸มΘͬͯ͘Δɻ

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ʮ۩ମͱந৅ʯࢥߟͱ͸ɺ۩ମͱந৅ͷߦ͖དྷʹΑΔ໰୊ղܾϓϩηεͰ͢ɻ ͍·ى͍ͬͯ͜Δ۩ମతͳࣄฑΛཧղ͠ɺͦΕΛҰ౓ந৅Խͯ͠ຊ࣭ΛͱΒ͑औΓ૊Ή΂͖՝୊Λఆٛͨ͠ͷͪʹɺ࠶౓۩ମతͳղܾࡦΛ ࣮ફʹಋ͘ɺͱ͍͏γϯϓϧͳखॱͰ͢͢Ί·͢ɻ ͍·ܹม͢ΔࣾձͰɺମݧͷ୳ࡧϦαʔνΛ࣮ࢪ͢Δͱ͖͜ͷࢥߟ͸ɺ໰Λཱͯͳ͕Βෳࡶͳ෺ࣄΛΑΓγϯϓϧʹѻ͑ΔΑ͏ʹͳΓ มԽʹదԠ͠ͳ͕ΒಓےΛ૊ΈཱͯΒΕΔ”ίϯύε”ͷΑ͏ͳಓ۩ͱͳΔͰ͠ΐ͏ɻ ͜ͷࢥߟ͸ɺԿ͔৽͍͠ํ๏Ͱ͸ͳ͘ɺͭ͡͸օ͞Μ͕ۀ຿Ͱ΋೔ৗੜ׆Ͱ΋ແҙࣝʹ΍͍ͬͯΔ͜ͱͰ΋͋Γ·͢ͷͰɺগ͚ͩ͠ʮந৅ Խ͢Δ۩ମԽ͢Δʯ͜ͱΛҙࣝͯ͠ΈΔͱɺ࣋ͭ΂͖ࢥߟͷಓ۩͕ݮΓɺ୳ࡧͷཱྀʹମݧͷϦαʔνʹͰ͔͚΍͘͢ͳΔͰ͠ΐ͏ɻ - INSIGHTSΛ๰͙ڧྗͳίϯύε ”۩ମͱந৅”ࢥߟΛ࢖͍͜ͳͦ͏ - 52 ۩ମͱந৅ࢥߟɹ·ͱΊ

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53 ಎ࡯ɻࣄ࣮Λղऍ͠ͳ͕Β௫Ήຊ࣭ɻ ར༻ऀͷߦಈ΍ൃݴͷഎܠʹ͋ΔՁ஋؍΍ຊ࣭త χʔζΛදݱͨ͠Ծઆɻ ར༻ऀ͕ମݧΛ௨ͯ͠ܗ੒͞ΕͨߦҝͷՁ஋Λ ମݧՁ஋ͱ͍͍ɺUXϦαʔνʹ͓͚Δ΋ͬͱ΋ ॏཁͳΠϯαΠτ৘ใɻ ΠϯαΠτ ͱ͸

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54 ந৅Խ 1 2 Կ͔ͱԿ͔ͷؔ܎ੑΛΈΔ͜ͱ શମΛ၆ᛌ͢Δ͜ͱ 3 ·ͱΊͯҰͭʹ͢Δ͜ͱ 4 ͻͱ͜ͱͰ͋ΒΘ͢͜ͱ 5 ࢥ͍੾ࣺͬͯͯΔ͜ͱ 6 ݴޠԽɹਤղԽ͢Δ͜ͱ WHYΛ໰͍ɺࣄ࣮Λऔࣺબ୒ͯ͠ຊ࣭ʹͤ·Δ͜ͱɻ ͦΕΛؔ܎ੑ΍ߏ଄ʹ഑ྀͯ͠Ұͭʹ·ͱΊҰݴͰද͢͜ͱɻ

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55 1 2 HowΛ໌Β͔ʹ͢Δ͜ͱ બ୒ࢶΛߜΓࣗ༝౓Λ͛͞Δ͜ͱ 3 ਺ࣈ΍ݻ༗໊ࢺʹ͢Δ͜ͱ 4 5 ஌ࣝ΍৘ใྔΛۦ࢖͢Δ͜ͱ ৄࡉԽ͢Δ͜ͱ ۩ମԽ ந৅ԽͰಘ͔ͭΜͩຊ࣭Λ΋ͱʹɺHowΛ໌Β͔ʹ͢Δ͜ͱɻ ৄࡉԽ͠ɺ࠷ऴతʹ࣮ߦ͢Δ͜ͱɻ

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56 ۩ମԽͷϙΠϯτ ۩ମԽͷελʔτ࣌ʹઃఆ͢Δ໰୊ͱ՝୊ʹ͍ͭͯɺ ໰୊ͱ՝୊Λผ෺ͱͯ͠ߟ͑Δɻ ໰୊͸ར༻ऀଆʹ͋Δ΋ͷɻ՝୊͸ࢲ͕ͨͪઃఆ ͢Δ΋ͷɻ ಉ͡໰୊Ͱ΋ɺͲ͏ͷΑ͏ʹʮࢲ͕ͨͪʯ՝୊Λઃఆ ͢Δ͔ʁʹΑͬͯ۩ମతͳղܾࡦ͸มΘͬͯ͘Δɻ

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