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Hello.
I’m Guy.
meetgooya.com
[email protected]
Guy Haviv meetgooya.com @stupidapp
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Design Hacking /
Generative Design
a brief introduction to
Guy Haviv meetgooya.com @stupidapp
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Guy Haviv meetgooya.com @stupidapp
Mixing technology with
aesthetics to generate
awesomeness.
We’ll talk about:
Design Hacking / Generative Design
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Guy Haviv meetgooya.com @stupidapp
- Introduction
- Ideas are fluid
- Design Hacking
- Generative Design
Outline
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Introduction
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Interactive design is at the
intersection between design &
technology.
We usually talk about making
things easy.
Instead, let’s talk about making
things beautiful.
Introduction
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Guy Haviv meetgooya.com @stupidapp
Nowadays, kids already know
all about the creative software
used for design
— all we can do is teach you
how to think.
I’ve heard this from several teachers at Shenkar:
Introduction
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Guy Haviv meetgooya.com @stupidapp
Nowadays, kids already know
all about the creative software
used for design
— all we can do is teach you
how to think.
I’ve heard this from several teachers at Shenkar:
Introduction
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Guy Haviv meetgooya.com @stupidapp
Trained my eyes
Learned how to think
Learned a craft
Today we’ll explore one (new)
aspect of digital craft.
In design school I...
Introduction
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Guy Haviv meetgooya.com @stupidapp
What I learned
from my illustrator
friend:
Introduction
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be obsessed with
the process.
Draw > Xerox to 2000% > Draw Again > Scan > Add type
Introduction
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everyone’s using
the same tools?
let’s tinker with the
tools then!
Introduction
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Guy Haviv meetgooya.com @stupidapp
diving into the digital craft can
give digital designers an edge
over their print colleagues.
And most of this stuff is super
useful for print design as well.
Why are we talking about this?
Introduction
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Ideas are fluid
Guy Haviv meetgooya.com @stupidapp
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Ideas are fluid.
they can be mixed & matched
like design elements.
Ideas are fluid
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Vered Mosenzon calls this
‘spinning ideas’.
IDEO developed Method Cards
to support idea generation
Ideas are fluid
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IDEO Method Cards app
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IDEO Method Cards app
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Design ‘Hacking’
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Macs have
revolutionized
graphic design.
Design Hacking
in the 80s,
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more accurately,
WYSIWYG + PostScript
revolutionized graphic design.
Design Hacking
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We’ll focus on Mac
software / hacks
today.
Design Hacking
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Be a screen
capture ninja.
Design Hacking
hack #01
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Guy Haviv meetgooya.com @stupidapp
Design Hacking
Cmd+Shift+3
Cmd+Shift+4
Cmd+Shift+4 ... Space
(Copies Windows’ drop shadows!)
also:
try these with Ctrl added
use Space like in Illustrator
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Guy Haviv meetgooya.com @stupidapp
Be an icon
capture ninja.
Design Hacking
hack #02
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Copy any file/folder in Finder
Open Preview
Cmd+N
w00t.
Design Hacking
hack #02: Be an icon capture ninja.
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Understand the
.AI + .PDF
relationship
Design Hacking
hack #03
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Design Hacking
Illustrator is an incredible app -
it has forward compatibility.
Each .ai file actually has a hidden .pdf file inside.
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Design Hacking
.ai + pdf bundles enable QuickLook on .ai files.
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Be an app bundle
researcher/ninja.
Design Hacking
hack #04
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The Finder has a trick called
bundles.
Bundles are folders that act like
single files.
They hide some good stuff inside.
Design Hacking
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.app files are bundles.
Let’s look at an example.
iWork files used to be bundles.
Let’s extract some media from a .keynote document
Design Hacking
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Guy Haviv meetgooya.com @stupidapp
Fonts are usually
embedded within
PDFs
Design Hacking
hack #05
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When you export a file to PDF,
the relevant fonts are being
embedded into that PDF.
And you can extract them.
Get FontForge to try this stuff out.
Design Hacking
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(demo).
Design Hacking
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Be a
PDF-everywhere
ninja.
Design Hacking
hack #06
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Printers speak
PostScript.
Design Hacking
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PDFs are
PostScript
wrappers.
Design Hacking
Illustrator is like a planning environment for PDFs.
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Macs speak PDF
quick fluently.
Design Hacking
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Nearly every time you see
something on screen, it’s a
vector PDF.
Design Hacking
Macs speak PDF quick fluently.
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Grapher
Dictionary
iCal
Design Hacking
Demo
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Design Hacking
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Design Hacking
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(demo).
Design Hacking
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Generative Design
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Objects, type &
images shold be
fluid as well.
Generative Design
Just like ideas are fluid
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We could use technology
to make image, shape &
type even more fluid.
Generative Design
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We should master
our tools, and then
alter them.
Generative Design
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Core Image Fun House
generative tool #01
Get it when downloading Xcode:
http://developer.apple.com/technologies/xcode.html
Generative Design
Mac only
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Take an image and stack a
bunch of live pixel effects on top
of it.
(originally made as a technology exploration tool)
Generative Design
Core Image Fun House
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Design Hacking
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(demo).
Generative Design
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Guy Haviv meetgooya.com @stupidapp
Generative Design
Quartz Composer
generative tool #02
Get it when downloading Xcode:
http://developer.apple.com/technologies/xcode.html
Mac only
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Node based visual language for
mixing image, video, audio,
code & other media.
Generative Design
Quartz Composer
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Quartz Composer files are
called Compositions.
They are used on the Mac as:
Screen savers
iTunes visualizers
Keynote plugins
They are also playable on any Mac with Quicktime.
Generative Design
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I used Quartz Composer to create an interactive poster.
Generative Design
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(demo).
Generative Design
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Generative Design
Processing
generative tool #03
processing.org
Mac & PC
Open source
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Maybe the most well known
generative design tool.
Open Source, very well
documented.
Generative Design
Processing
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Write simplified Java
code, get visual results.
Thousands of samples
to play with.
Generative Design
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Generative Design
NodeBox
generative tool #04
nodebox.net
Mac only
Open Source
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NodeBox is fucking awesome.
You write Python code &
generate vector graphics.
Copy as PDF to Illustrator to continue tweaking.
Generative Design
NodeBox
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I used NodeBox to generate posters with infographics
Generative Design
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and also in a branding project to wrap shapes around paths
Generative Design
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and also in a branding project to wrap shapes around paths
Generative Design
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(demo).
Generative Design
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Generative Design
Scriptographer
Illustrator scripting plugin
generative tool #05
scriptographer.org
Mac & PC
Open source
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Scriptographer is an interactive
scripting environment for
Illustrator.
It adds a palette with scripts and a few tools - all of
which can be edited and manipulated.
Generative Design
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Generative Design
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Generative Design
PostScript Hacking
generative tool #06
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What happens if you output an
Illustrator file to .ps, and then
play with random numbers
inside?
And then open the .ps with Adobe Distiller to make
it a PDF to view the results?
Generative Design
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I used postscript hacking mainly to distort shapes
Generative Design
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Guy Haviv meetgooya.com @stupidapp
I used postscript hacking mainly to distort shapes
Generative Design
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(demo).
Generative Design
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Summary
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Don’t treat all of this
as merely eye candy.
Always attempt to
marry code & concept.
Generative Design
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Guy Haviv meetgooya.com @stupidapp
Slides available on:
http://tinyurl.com/designhacking
There’s a lot more to learn / explore:
http://www.creativeapplications.net/
http://www.generatorx.no/category/tools-code/
thank you.
Summary