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5 Steps to Creating an Invincible Platform How you can use social media to clarify your purpose, become financially independent, and become luckier than all your friends.

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Why did Winston win?

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He built a platform. 10 million words published •11 volumes •400 articles •350 speeches In 8 years…

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You can build a platform to create the life you want, faster. “It is the ultimate insurance policy and the most durable form of influence and power.” - Ryan Holiday, Author

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Hi, I’m 
 Matt Woods. Marketer + Developer mattwoods.io @matopher

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Where does Social Media fit?

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Free tickets to a marketing conference — twice.

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Leveraged LinkedIn to connect with 25 growth professionals from great companies in ~24 hours

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Opportunities to meet founders & CEOs from Hubspot, Drift, Shareaholic & more

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Passively absorb without adding to the conversation For most people social media is a distraction. No clear direction or mission Pretend to be experts at everything

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What if you did the opposite?

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Lead a passionate tribe by giving first Solve real problems & lean into big movements Don’t create; Document. What could a strong platform look like?

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State your mission 2 1 3 4 5 Understand your tribe to find 1,000 true fans Document consistently & generously on 1 channel Do things that don’t scale Build momentum and repurpose what’s working How do you get there?

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What’s the wrong that you can help people make right? STATE YOUR MISSION

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Everyone wants to be part of a larger movement that matters.

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Make your customer (or audience) the hero.

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Pick one primary channel that makes sense for you to go deep on. ➡ Ask: Do the people you need to know like to spend time there? Do you like spending time there? 
 ➡ Who do you already know? Text/Call/In-person 
 ➡ Treat every channel like its own country. LinkedIn has powerful network effects. It’s your business card / resume. Twitter is great for talking to strangers with common interests and events.

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Two contrasting specialties = your superpower MATTWOODS.US Software Development Marketing (Skill #1) Your Superpower (Skill #2)

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Build a Three- Circle Network

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MATTWOODS.US Inner Circle Professional Network The Crowd Start with your Inner Circle and grow naturally

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Inner Circle Prioritize Mentors, role models 1-level above you, best-in-class peers, and mentees “Who can I learn from for 10x growth and tough decisions?”

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Professional Network Professional groups, “superconnectors,” classmates, family friends, relatives, former coworkers “Who can I ask a favor from with a quick message?”

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The Crowd Social media followers, email subscribers, website visitors, blog post readers “Who can I meaningfully help today?”

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Major to Networking in 2018 (Without Being Looking Like a Try-Hard) • Flashbulb effect. Successful people want to be seen with other successful people. Your initial connections in a space carry FAR more importance than your later ones. • Only post when you have unique value to add. Then make it count. • When an opportunity happens - jump on it. Momentum dies when you sit on it. • Don’t be afraid to jump out of digital-only communication. Send an email. Hop on a call. Schedule a coffee meeting.

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Who is the smallest group of people you’re uniquely positioned to help?

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Hand to hand combat > Going Viral

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Endless follow-up = your new default. Don’t attribute to hostility what can be easily blamed on busyness.

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Do things that don’t scale. You can’t write 1 million people a hand-written note — but that shouldn’t stop you from starting the habit!

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Once I followed up with an investor 48 times until I got a meeting. -Steli Efti, CEO @ Close.io “ “No,” can mean “not right now.”

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General Follow-Up Schedule Day 1: First follow-up (+2) Day 3: Follow-up (+4) Day 7: Follow-up (+7) Day 14: Follow-up (+14) Day 28: Follow-up (+30) Day 58: Follow-up (+30) … (from there on once a month).

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You only need 1,000 true fans. True Fan = Someone who will purchase anything and everything you produce.

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$100 x 1,000 fans = $100,000

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How do you find true fans? Focus on helping, not self-promoting.

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“When you make your platform about other people, they’ll make it about you.” -Jeff Goins

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Pick 1 primary channel (and stick to it.)

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Don’t be a guru. Just share your raw experience.

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Start small & consistent

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"When you want the absolute best chance to succeed at anything you want, your approach should always be the same. Go small.” - Gary Keller

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1) Discover new pain points 
 2) Validate ideas quickly Tap your community for on- the-fly insights

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Social Post -> 1:1 Follow-up

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Justin Mares validated Kettle & Fire with in 2 weeks with for less than $100 using Bing Ads. Source

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State your mission Understand your tribe to find 1,000 true fans Document consistently and generously on 1 medium Do things that don’t scale Build momentum and repurpose what’s working 2 1 3 4 5 5 Steps to Creating an Invincible Platform