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KEEP IT STATIC STUPID APÉROWEB TOULOUSE #38 - @DIRTYF

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OUR WEB HAS BECOME BLOATED WITH LETHARGIC, VULNERABLE CONTENT THAT COSTS US TIME AND MONEY. Chad Person HTTPS://BOWTIE.IO/NEWS/CMS-FOR-STATIC-HTML-WEBSITES/

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WHY STATIC? SPEED SECURE SIMPLE CHEAPER

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FATIGUE

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TOM PRESTON WERNER IS A HACKER

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GHOST.ORG

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THE PROBLEM WITH WYSIWYG IS THAT WE ARE GIVING CONTENT CREATORS AN ANTIQUATED METAPHOR FROM THE DESKTOP PUBLISHING ERA TO COMMUNICATE TO THEM WHAT IT MEANS TO PUBLISH ON THE WEB. Karen McGrane

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HTTP://KYLERUSH.NET/BLOG/MEET-THE-OBAMA-CAMPAIGNS-250-MILLION-FUNDRAISING-PLATFORM/ NUMBERS ▸ $250 million dollars, 4,276,463 donations ▸ 81,548,259 pageviews, 17,807,917 unique visitors ▸ 60% faster time to paint than previous platform ▸ 240 a/b tests, 49% increase in donation conversion rate ▸ 1,101 frontend deploys (average : 6 per day) ▸ 4,000 lines of JavaScript ▸ 23% of traffic is mobile (including tablet)

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HTTP://KYLERUSH.NET/BLOG/MEET-THE-OBAMA-CAMPAIGNS-250-MILLION-FUNDRAISING-PLATFORM/ WEB STACK ▸ Jekyll ▸ CDN ▸ Version control with GitHub ▸ Conversion optimization with Optimizely ▸ APIs

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JEKYLL TRANSITIONS SMOOTHLY BETWEEN PROTOTYPING, CONTENT AUTHORING, AND DEPLOYMENT TASKS Young Hahn HTTPS://DEVELOPMENTSEED.ORG/BLOG/2011/09/09/JEKYLL-GITHUB-PAGES/

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HTTPS://SPEAKERDECK.COM/PHILHAWKSWORTH/STATIC-SITES-GO-ALL-HOLLYWOOD

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HTTPS://DEVELOPERS.GOOGLE.COM/WEB/FUNDAMENTALS/

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HTTPS://WWW.GOOGLE.COM/TRENDS/2014/

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STATIC SITES ARE ALREADY MAINSTREAM Phil Hawksworth HTTPS://SPEAKERDECK.COM/PHILHAWKSWORTH/STATIC-SITES-GO-ALL-HOLLYWOOD

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UX

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CONTENT
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MODERN 
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NODE JS DYNAMIC HOSTING

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WEB SERVICES

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JEKYLL’S SUMMER OF CODE

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STATIC EVENTS

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@DIRTYF THANKS